The State of Digital Marketing in 2020

Businesses found themselves relying heavily on their digital marketing strategies as they had to adjust to the new way of life in 2020

Twenty-twenty really threw us a curveball. We’ve had to find new ways to live our lives, work, and do business. Most of that took place online. Businesses found themselves relying heavily on their digital marketing strategies as they had to adjust to the new way of life. Digital marketing became more important than ever before, and companies needed to find innovative ways of staying afloat in a rapidly changing environment.

Adapting with Digital Marketing

Forbes.com said, “A key factor in resilience is adaptability.” Businesses will need to move into social marketing, content marketing, SEO, and influencer-led campaigns in order to adapt and bounce back from the pandemic.

Adapting may mean opening new channels over the web or social media platforms. This is where introductions can be made and relationships fostered. It could also be as simple as updating your website and social pages. At any rate, your customers are online and that’s where they’re spending their money. It’s where your business needs to be – right now and in the future.

Opportunity

This current climate is a massive opportunity. Now is the time to replace the commerce that has been lost over the past few months.

Advent Trinity has seen a huge increase over the last few weeks from local businesses wanting to create or update websites, launch new e-mail marketing campaigns, and create social media campaigns focused on home-workers. We’ve made a real focus on using influencers and SEO to reach new audiences. This is how you’re going to get business done in 2020.

Going digital makes your company more resilient to any future pandemics. But, businesses need to approach the shift to digital marketing strategically. It’s not just serving as an emergency fill-in but will continue providing long-term value when things eventually get back to normal.