The State of Digital Marketing in 2020

This article was previously published on our old website. It has not been updated for 2021.

Twenty-twenty has really thrown us a curveball. We’ve had to find new ways to live our lives, to work, and to do business. Most of that took place online. Businesses, large and small, became more reliant than ever on their digital strategy.

Forbes.com said, “A key factor in resilience is adaptability.” Businesses will need to move into social marketing, content marketing, SEO, and influencer-led campaigns in order to adapt and bounce back from the pandemic.

Adapting may mean opening new channels over the web or social media platforms. This is where introductions can be made and relationships fostered. It could also be as simple as updating your website and social pages. At any rate, your customers are online and that’s where they’re spending their money. It’s where your business needs to be – right now and in the future.

This current climate is a massive opportunity. Now is the time to replace the commerce that has been lost over the past few months. 

Advent Trinity has seen a huge increase over the last few weeks from local businesses wanting to create or update websites, launch new e-mail marketing campaigns, and create social media campaigns focused on home-workers. We’ve made a real focus on using influencers and SEO to reach new audiences. This is how you’re going to get business done in 2020.

Going digital makes your company more resilient to any future pandemics. But, businesses need to approach the shift to digital marketing strategically. It’s not just serving as an emergency fill-in but will continue providing long-term value when things eventually get back to normal.

Author avatar
Leslie Radford

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