Scope of Work
Services Rendered
- Logo Rebranding: Expertly reimagined the brand’s identity, blending modern aesthetics with its authentic Western heritage to stand out in a competitive market.
- Website Design & Development: Engineered a seamless, fully optimized e-commerce platform to drive conversions and elevate the customer experience.
- SEO Optimization: Delivered exceptional search engine results through advanced keyword targeting and cutting-edge technical optimization.
- Social Media Campaigns: Strategically crafted and executed campaigns that built a highly engaged and loyal online community.
- Videography & Photography: Created visually stunning, professional content highlighting craftsmanship and elevated Twinstone Hats' storytelling.
- Affiliate Marketing: Designed and implemented a high-performing affiliate program, significantly expanding brand reach and boosting revenue.
- Email Campaigns: Devised engaging, results-driven email strategies that nurtured leads and maximized repeat purchases.
- Catalog Design: Produced a visually captivating catalog that showcased Twinstone Hats’ products, setting a new standard in the industry.
The Advent Trinity Process
Discovery
- Initial Consultation and Goal Setting:
We engaged in in-depth discussions with Twinstone Hats' leadership, uncovering key challenges, aspirations, and business objectives. This collaboration established clear short-term goals for immediate impact and long-term strategies to secure sustainable growth. - Market and Competitive Analysis:
To position Twinstone Hats as a standout in the Western wear industry, we conducted thorough research on market trends, customer preferences, and competitor strategies. Our insights revealed opportunities to leverage Twinstone’s authenticity and heritage as a competitive edge. - Brand Positioning Review:
We evaluated the existing brand identity, messaging, and customer perception, providing tailored recommendations to modernize the brand while preserving its timeless Western appeal. These refinements aimed to deepen customer loyalty and expand market presence.
- Digital Presence and Performance Analysis:
A detailed audit of Twinstone’s digital ecosystem—including the website, SEO, social media, and online marketing activities—identified areas to optimize for maximum visibility and engagement. Actionable insights were delivered to ensure a seamless and impactful digital presence. - Strategic Marketing Plan Development:
Based on discovery insights, we developed a comprehensive marketing strategy, integrating Twinstone’s heritage into every channel. From creating detailed buyer personas to outlining tactics for social media, SEO, and e-commerce, the plan positioned Twinstone Hats for measurable success. - Customized Report and Presentation:
We presented a comprehensive report summarizing findings, insights, and strategic recommendations. Together with Twinstone Hats, we finalized an actionable plan that aligned with their vision and Western authenticity, ready to drive growth and customer engagement.
1. Build: Bringing Twinstone Hats' Vision to Life
- Logo Rebranding: We designed a refreshed logo that blended Twinstone’s rich Western heritage with contemporary elegance, creating a timeless and professional identity that resonates with today’s audience.
- Logo Design: We meticulously refined the visual elements to craft a logo that is both professional and timeless, seamlessly blending Twinstone Hats’ Western heritage with a modern, sophisticated appeal.
- Branding Bible: To ensure brand consistency across all platforms, we developed a comprehensive branding guide. This included guidelines for logo usage, color palettes, typography, and tone of voice, creating a unified and recognizable brand image.
- Website Design: We built a fully optimized, user-friendly e-commerce platform tailored to streamline the customer journey. From effortless navigation to seamless checkout, the new website enhanced the online shopping experience and drove increased sales.
- Videography: Our team produced high-quality videos that highlighted Twinstone Hats’ craftsmanship, product features, and authentic Western story. These visual narratives became key assets for digital campaigns and storytelling.
- Photography: We captured stunning product and lifestyle images that brought Twinstone’s collection to life. These high-quality visuals were used across digital channels, print materials, and the brand’s new catalog.
- Catalog: We designed a visually striking catalog to showcase Twinstone Hats’ diverse product range. This piece reinforced the brand’s identity while offering customers a tangible and engaging way to explore the collection.
2. Launch: Expanding Twinstone Hats’ Digital Reach
The launch phase was designed to solidify Twinstone Hats’ digital presence and maximize visibility through strategic, results-driven campaigns. Each initiative was carefully crafted to engage the target audience, drive traffic, and boost conversions.
- Social Media Marketing: We executed tailored campaigns on Instagram, Facebook, and other platforms to connect with Twinstone’s audience, build brand loyalty, and foster a vibrant online community.
- SEO (Search Engine Optimization): Our team optimized the website with targeted keywords and technical improvements, enhancing search engine rankings and driving consistent organic traffic.
- Facebook Ads: We developed targeted ad campaigns to increase brand awareness and drive potential customers directly to the e-commerce site.
- Instagram Ads: Visually captivating ads were designed to showcase Twinstone Hats’ unique style, attracting new followers and increasing engagement.
- Google Ads: We launched strategic pay-per-click campaigns aimed at capturing high-intent searches, driving website traffic, and converting visitors into customers.
- YouTube Ads: Through professionally produced video ads, we highlighted Twinstone Hats’ craftsmanship and rich heritage, reaching a broader audience and driving brand recognition.
3. Grow: Sustaining Engagement and Expanding Reach
- Email Marketing: We crafted and implemented automated email campaigns to nurture leads, announce new product launches, and encourage repeat purchases. Personalized newsletters featuring exclusive offers, product updates, and engaging content kept customers informed and connected to the brand.
- Influencer Marketing: Strategic partnerships with influencers in the Western wear and lifestyle niches introduced Twinstone Hats to new audiences. Authentic influencer-generated content was leveraged to build credibility, drive organic engagement, and amplify Twinstone’s reach across social media platforms.
4. Scale: Amplifying Success Through Strategic Expansion
- Affiliate Marketing: We developed a robust affiliate program to incentivize partnerships and drive additional sales through trusted promoters. By tracking affiliate performance, we ensured measurable ROI and made data-informed adjustments to optimize campaign success.
- CRM Automation: To enhance customer management, we implemented automated workflows that streamlined communication and personalized customer interactions. Automated email sequences, retargeting campaigns, and actionable data insights elevated the overall customer experience while improving operational efficiency.
With Advent Trinity You Get Results
Facebook Growth Results
Twinstone Hats Facebook Growth Highlights
From September 1, 2024, to November 30, 2024, Twinstone Hats achieved impressive growth on Facebook through targeted campaigns and strategic content creation:
- Page Followers: Grew by 131%, reaching a total of 5,665 followers.
- New Page Likes: Increased by 241%, gaining 3,322 new likes during this period.
- Page Views: Boosted by 547%, with a total of 5,786 views.
- Page Impressions: Achieved an outstanding 2,249% increase, generating 782,000 total impressions (Paid Impressions: 660,000 & Organic Impressions: 10,167).
- Audience Growth: Experienced a 235% increase, with 3,215 new engaged users.
Page Followers
- 131%
New Page Likes
- 241%
Page Impressions
- 2249%
Page Views
- 547%
Audience Growth
- 15719%
Instagram Growth Results
Twinstone Hats Instagram Growth Highlights
From September 1, 2024, to November 30, 2024, Twinstone Hats experienced remarkable growth on Instagram through strategic content and targeted campaigns:
- Followers: Increased by 114%, reaching a total of 514 followers.
- New Followers Gained: Grew by an outstanding 1541%, adding 279 new followers.
- Reach: Expanded by 5209%, achieving a total of 25,747 accounts reached.
- Impressions: Boosted by 7905%, with a total of 35,621 impressions.
- Click-Through Rate (CTR): Recorded at 0.61%, reflecting consistent audience engagement.
Followers
- 114%
Followers Gained
- 1541%
Reach
- 55872%
Impressions
- 7905%
Click-Through Rate
- 91%
Website Results Overview
From September 1, 2024, to November 30, 2024, Twinstone Hats' website achieved the following:
- Total Sessions: 18,901
- Total Users: 13,495
- Total Views: 32,522
- Key Events Count: 123,000
- Total Purchasers: 2
These results reflect a successful multi-channel approach driving traffic to the website, with 47.3% of sessions originating from paid social campaigns.
Total Sessions: 18,901
- 100%
Total Users: 13,495
- 100%
Total Views
- 100%
Event Count
- 100%
Total Purchasers
- 100%