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Accurate Metal Stamping

World Class Customer Service

Inside the AMS Experience

“Advent Trinity has really handled our website and social media, recently revamping our website which has significantly increased traffic and RFQs, and they are much more personable, much easier to communicate with, and make us feel like it is one-on-one.”

— Jason Romberg, Sales Manager, Accurate Metal Stamping (AMS)

Scope of Work

Accurate Metal Stamping partnered with Advent Trinity to strengthen its digital footprint and expand visibility across metal fabrication, CNC machining, and OEM manufacturing markets. Through optimized service landing pages, website upgrades, high-quality videos, and targeted SEO and paid search, AMS increased local visibility, qualified traffic, and RFQs while reinforcing its role as a trusted U.S. manufacturing partner.

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Key Highlights

  • Lead Form Submissions: 476, up 325%
  • Local SEO Impressions: 49,017, up 28%
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Services Rendered

Advent Trinity delivered strategic digital solutions to boost AMS’s visibility, strengthen its online presence, and increase qualified leads.
Website Enhancements and Landing Page Development

We created focused landing pages for key AMS services, enhancing search visibility and driving more traffic to high-value offerings.

Website Visual Overhaul

We refreshed the AMS website to enhance clarity, usability, and trust, providing a smoother path for visitors exploring our services and solutions.

SEO Optimization

We enhanced AMS search performance through technical fixes and targeted keyword optimization, enabling the company to appear in more relevant searches.

Paid Search Campaign Support

We aligned landing pages with high-intent keywords, helping AMS capture more qualified leads from paid search across core services.

Educational and Testimonial Video Production

We produced educational and testimonial videos that showcased AMS expertise and strengthened credibility across digital platforms.

Local SEO and Google Business Profile Optimization

We enhanced AMS visibility in local searches, resulting in increased calls, direction requests, and site visits from regional manufacturing buyers.

Lead Generation Optimization

We enhanced calls to action and form experiences, resulting in increased quote requests and enhanced engagement from potential customers.

Discovery: Understanding AMS’s Capabilities and Growth Goals

The discovery phase focused on understanding AMS’s operational structure, production capabilities, customer journey, and growth goals across various industries, including aerospace, automotive, industrial manufacturing, and OEM product support.
  • Initial Consultation and Goal Setting
    We met with AMS leadership to identify challenges, including low search visibility, outdated landing pages, and limited digital engagement. Together, we set goals for higher RFQs, stronger local reach, and clearer communication of AMS service capabilities.
  • Industry and Competitor Analysis
    We reviewed the metal fabrication and CNC machining landscape, studying keyword trends, competitor rankings, and regional manufacturing activity. This analysis revealed market gaps that AMS could leverage to strengthen positioning and visibility.
  • Digital Ecosystem Audit
    We conducted a comprehensive audit of the AMS website, SEO framework, Google Business Profile, social media platforms, and analytics. This uncovered key performance issues and provided clear direction for improving search visibility and user experience.
  • Strategic Roadmap Development
    We leveraged all discovery insights to develop a multi-channel plan that aims to expand AMS visibility, increase qualified traffic, and position the company as a trusted domestic partner for fabrication, machining, and powder coating services.

Build: Bringing AMS’s Digital Presence to Life

High-Impact Landing Pages

Search-optimized landing pages drove traffic for AMS, including 7,485 views for laser cutting, 3,520 for powder coating, and 3,000 for server racks and CNC machining.

Website Visual Enhancements

We modernized service pages, improved navigation, and enhanced the brand presentation better to reflect AMS’s precision-focused craftsmanship and in-house capabilities.

Video
Production

We produced educational and testimonial videos showing AMS processes, machinery, powder coating, and customer stories, building credibility across social platforms and the website.

Call-to-action graphic with a video icon and text “Click to watch the video now” on a black and blue overlay.

Launch: Expanding AMS’s Digital Reach

  • SEO Implementation
    We optimized new pages for high-value search terms across fabrication, machining, laser cutting, powder coating, and OEM manufacturing. AMS’s visibility climbed significantly, generating 571,000 impressions (up 143%) in Google Search Console.
  • Paid Search (Google Ads) Support
    We strengthened AMS paid campaigns by optimizing landing pages and aligning content with high-intent fabrication and machining keywords. This improved ad performance helped generate 21,193 paid search sessions, representing a 153% increase in qualified traffic.
  • Local SEO Optimization
    We improved AMS visibility in Dallas-Fort Worth industrial searches by enhancing their Google Business Profile and local signals. These updates generated 9,017 impressions, 1,900 interactions, 167 calls, 1,102 direction requests, and 631 website clicks, positioning AMS as a leading regional choice for fabrication and machining services.
  • Social Media Support
    We enhanced AMS's social presence with consistent content and high-quality video assets, resulting in increased engagement across key markets. These efforts drove 2,431 page follows, 29,624 media views, and strong audience interaction throughout Dallas, Fort Worth, and Austin.

Grow: Sustaining Engagement & Increasing RFQs

  • Lead Generation Optimization
    We strengthened AMS conversion pathways by improving page structure and refining calls to action. These updates resulted in 10,363 form views, 476 submissions, and a strong performance from the Get A Quote form, which generated 7,589 views, 50 submissions, and 877 interactions.
  • Ongoing SEO & Content Expansion
    Consistent indexing and improved ranking of AMS service pages and educational content expanded visibility across fabrication, machining, and powder coating searches. These ongoing SEO efforts increased impressions, clicks, and average positions for high-intent industry queries.

Results (March 1 – December 5, 2025)

Website Total Sessions

Website Views

Paid Search Sessions

Organic Search Events

Local SEO Impressions

Local SEO Calls

Local SEO Website Clicks

Lead Generation Form Submissions

Facebook Page Followers

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Why This Matters

AMS needed more than increased traffic. They needed visibility, credibility, and a steady flow of qualified manufacturing leads. This project shows that:
  • Search, content, and targeted ads bring in buyers actively looking for fabrication, machining, and powder coating services.
  • Clear landing pages and improved user experience turn interest into meaningful RFQs and long-term opportunities.
  • A connected digital system strengthens brand trust, supports sales teams, and positions AMS as a reliable U.S. manufacturing partner.
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