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facebook networking

5 Benefits of Facebook Groups for Business

If you haven’t created a Facebook Group for your business, you’re missing out on so many benefits. It’s a direct line to your customers, new and returning, to engage and…

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5 star reviews

How to Get More Reviews for Your Business

The best form of social proof for your business is customer reviews. More often than not, online reviews are what turn prospects into customers. Reviews can carry a lot of…

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arrows that say disrupt, shake up, challenge, evolve

The State of Digital Marketing in 2020

This article was previously published on our old website. It has not been updated for 2021. Twenty-twenty has really thrown us a curveball. We’ve had to find new ways to…

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branding strategy

How to Define Your Brand

Imagine you go to a party. The invitation wasn’t specific as to what kind of party you were invited to, but you show up with a bottle of wine in…

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hashtag

How to Use Hashtags to Get Found on Facebook

Hashtags have been used for more than a decade to “brand” a post on social media. Not only are they a way to have a little fun amongst individuals on…

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can any inbound linking hurt my ranking seo

Google Now Discounts All Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The…

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Absolute Links vs. Relative Links – SEO Value

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that…

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Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing…

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Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the…

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is search engine submission necessary?

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic,…

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