HERE’S WHAT ADVENT TRINITY CAN DO FOR
Restaurant
If you own a restaurant, you need to be all over the internet. When people are looking for particular cuisines, you need to be at the top of the search engine list. Having an online and social media presence in today’s digital world is essential to keeping the doors of your food establishment open. Especially considering that 90 percent of guests research a restaurant online and more than half view a restaurant’s website before selecting where to dine.
Website
A great restaurant website design is not just eye-catching, it’s effective as well. Some website designers focus strictly on the visual aspects, which can be easy to do when dealing with food, while others simply focus on creating a simple and useful website that is straight to the point. An effective website for restaurants blends both the visual aspects and usefulness into one design.
The perfect restaurant website design allows customers to find information like menus, location, hours of operation, and contact info easily without too much distraction. But your website should also give the customer a sense of what your restaurant is about, the atmosphere, service, and quality of food, through the design aspects of the website.
Fifty-three percent of adults say purchasing takeout or delivery food is essential to their daily lifestyle, so having a way for them to order online is paramount. Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Making sure your site is compatible across all devices is something we take into consideration when designing your website.
Business hours, location, and contact information are easily found on each page while large images are enticing enough to make your customers drool as they sift through your menu. Other great things to include on your restaurant website (and keep updated) are an events calendar, blogs (to help with SEO), a way to order online, and videos (because people want an easy way to consume information).
A website for your restaurant should reflect your restaurant’s personality, be visually appealing, and have informative content all while being user-friendly.
SEO
Restaurant SEO, or search engine optimization, is the process of making sure that search engines (and other automated devices) are able to keep your most valuable information (phone number, hours of operation, location, menu, etc.) up to date while presenting the best data to your potential guests and customers.
Diners are doing their research online to help them decide where they should eat out with family and friends. By making sure your listings are current, you can boost your SEO. A restaurant blog can also be helpful when establishing your online presence as search engines will constantly be crawling your site looking for new information that may be helpful to a potential customer.
Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.), and links from other websites. So when you sign up for an all-inclusive marketing package, we can make sure your blogs and your website are promoted across all platforms.
Having a blog can establish you as the go-to culinary expert in your local niche while building customer loyalty while increasing engagement and customer retention. The more your customer can get to know about your restaurant and the people behind the scenes via your blog, the stronger the connection they will have to your establishment.
Website traffic can turn into online orders, phone orders, and it can even get people interested in coming to your restaurant.
Many restaurant owners and managers know the benefits of blogging and constantly updating other content on their website, but it’s difficult to maintain the consistency needed to be found on SERPs. There is research, writing, formatting, and scheduling that all go into maintaining the restaurant blog. Outsourcing may be your best option.
Advent Trinity will make sure your website content is of good quality and authentic. We do all the research for you to include keywords, making sure that your site is quick and user-friendly and can be found where your customers are looking.
Social Media
Your guests are on social media, and you should be too. Social media is a crucial part of running a modern restaurant business to help you expand your customer base and turn first-time visitors into consistent regulars.
Social media has affected the way we interact with one another as people and businesses. This is especially true for restaurants, which is why having a social media presence is no longer an option – it’s a necessity.
According to Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence. And as restaurant customers become more digitally oriented, it’s critical to define an online presence and identity that stands out.
Your social media allows you to:
- Provide information and open up communication with customers
- Give your restaurant the opportunity to be found online
- Share your food and recipes visually online
- Add professionalism and legitimacy to your restaurant
Restaurants use social media to connect with patrons in fun, useful, and creative ways. Here are some of the ways restaurants are using social media sites like Facebook, Instagram, TikTok, Twitter, and more:
- Post high-quality items of food
- Post seasonal, daily, or weekly menus
- Showcase customer content
- Communicate with customers
- Share recipes
- Show behind-the-scenes shots and videos
- Highlight employees like chefs, servers, bartenders, and others
- Share changes in hours or additional locations
AD Campaigns
Creating and delivering engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, and setting up paid advertising initiatives – it’s a lot of work.
However, having a strategic and effective digital marketing plan in place allows your restaurant to attract new customers and retain the ones you already have. Outsourcing digital marketing allows restaurant management to focus on growing your restaurant, not stressing over marketing efforts. Our job as a digital marketing agency is to deliver timely and engaging campaigns that help grow your customer base and increase restaurant profits.
We provide data-driven insights and marketing metrics that deliver meaningful results. And if something's not working, we can pull it and try something else. Online advertising allows you to be fluid and adaptive in your marketing.
Brand recognition and awareness are everything in the world of marketing. Advertising online helps you generate better brand recognition. The more people who see your brand on social media, sidebar ads, email campaigns, etc., the more you will become implanted in their minds.
Because of online advertising's cost-effective, adaptable, and versatile nature, it can be done on a large scale and for long periods of time, or in short stints (i.e. you have a limited-time offer).
Reputation Management
Restaurant reputation management is more vital than ever. To overcome uncertainty and deliver improved customer experiences, restaurants must be able to manage their online reputation. Here are five ways Advent Trinity can help with reputation management:
- Monitor online reviews
- Respond to negative reviews
- Ask for reviews from customers
- Keep your listings updated
- Research the competition
Online reviews are a driving force in restaurant reputation management. According to customer reviews data:
- 94% of diners choose restaurants based on their online reviews.
A restaurant’s star rating matters, with 33% of customers saying they will not choose a restaurant with an average 3-star rating on business review sites like Yelp, Google, Tripadvisor, and Facebook.
Regularly monitoring your reviews gives you a better understanding of what customers think after they dine in or order from your restaurant. You can then use this information to improve your operations.
Want your restaurant to rank higher on Google search results pages? Start by asking for reviews on your restaurant profiles. Advent Trinity can help you get more reviews to boost your reputation and SEO.
Having a local listing management plan not only ensures that your online listings are attracting customers; it’s also informing them of any operational changes within your company and restaurant locations.
Over the past few years, local SEO has skyrocketed to the top of brand reputation priorities thanks to the rise of “near me” searches. Ensuring that your listings have up-to-date information on hours, menus, reservation options, and COVID-based protocols helps fuel purchase decisions and deepen trust with the consumer.
Other Marketing Techniques
Email Marketing
In 2020, the restaurant industry lost a total of $240 billion in sales. Now, with the state of local regulations changing more frequently than they ever have and restaurants operating more flexibly than in the past, restaurants are keeping up with their customers through their marketing channels. This, in turn, helps you develop better relationships with your biggest fans with improved and more regular communication.
Email marketing is one of the most effective forms of marketing for restaurants for a couple of reasons. First, email marketing is known for its high ROI.
Online reviews are a driving force in restaurant reputation management. According to customer reviews data:
- 94% of diners choose restaurants based on their online reviews.
A restaurant’s star rating matters, with 33% of customers saying they will not choose a restaurant with an average 3-star rating on business review sites like Yelp, Google, Tripadvisor, and Facebook.
Regularly monitoring your reviews gives you a better understanding of what customers think after they dine in or order from your restaurant. You can then use this information to improve your operations.
Want your restaurant to rank higher on Google search results pages? Start by asking for reviews on your restaurant profiles. Advent Trinity can help you get more reviews to boost your reputation and SEO.
Having a local listing management plan not only ensures that your online listings are attracting customers; it’s also informing them of any operational changes within your company and restaurant locations.
Over the past few years, local SEO has skyrocketed to the top of brand reputation priorities thanks to the rise of “near me” searches. Ensuring that your listings have up-to-date information on hours, menus, reservation options, and COVID-based protocols helps fuel purchase decisions and deepen trust with the consumer.
For every $1 you spend on email marketing, you can expect an average return of $42. Second, email marketing is wildly underutilized by businesses, with only 26% regularly using email marketing for sales. Finally, the average open rate for restaurant emails is 20%, surpassing the retail industry.
Advent Trinity can set your restaurant up with a way to capture customers’ information, set up a CRM (customer relations management system), and stay infront of them with valuable information.
Logo Design and Branding
Represent your quality dining experience with a great restaurant logo design. But it’s hard to develop a logo without having a clear idea of your branding. It’s much more than choosing colors and font, although those things are important as well.
Your brand needs to tell a story of who you are as a restaurant and the culture you want to cultivate. You must have your buyer personas fleshed out, a mission and vision statement, as well as your company’s core values. Once you have that in place, then you can create your logo.
Videography
The idea of creating videos to market your business has been around for ages. What’s changed is the importance of incorporating videos into your content strategy and what platforms you share them on. Video marketing is the use of videos to promote your restaurant and services, reach a wide audience, and boost engagement on your social media channels. It’s also a cost-effective way to reach customers and stay ahead of competitors.
76% of adults surveyed say they’ve made a purchase after watching a marketing video.
Millennials (18-34) are most likely to respond favorably to video marketing, with 85% of them saying they’ve made a purchase from a marketing video.
56% of millennials name video as the most engaging content type available on the web today.
50% of the adults surveyed find videos more engaging than other content forms.
Logos are the most recognizable marketing tool, which makes this element of your branding strategy crucial for creating a base of loyal customers. Not only does your logo determine the initial impression on new visitors, but it also provides an image for loyal customers and transfers the message of your restaurant.
Good logos make visitors think about an idea that underlies your brand. They are able to form an opinion before they’ve even visited your restaurant and ordered their first dish. Logos should reflect your business's personality, be eye-catching, and tell a story.
Use video to promote any of the following:
- Seasonal menu items
- Specialty drinks
- Dishes as they’re being prepared
- Employees’ favorite dishes
By taking guests on a video tour of your restaurant, you can make them feel excited to experience the atmosphere firsthand. If your restaurant is located within a historical building, locals will likely appreciate discovering the history of your restaurant. They may feel compelled to support your restaurant once they see the value it adds to the community.
There are significant advantages to your restaurant investing in and producing promotional videos that make a lasting impact. By regularly sharing quality, engaging videos with your audience, you’ll build trust and credibility, which will keep customers coming back.
