Ultrasound Imaging Concepts
Compassionate Imaging, Reimagined
A Partnership That Works
“After 25 years in business, partnering with Advent Trinity gave me the transparency, upgraded marketing, and real results my imaging center truly needed.”
— Makeba Waller, Founder of Ultrasound Imaging Concepts
Scope of Work
Ultrasound Imaging Concepts partnered with Advent Trinity to overhaul their digital presence and create a scalable growth system. The goal: connect with more uninsured and underserved patients by removing visibility and engagement barriers. From branding and CRM to SEO, ads, and social media, our mission-driven strategy positioned UIC as a trusted provider for overlooked communities.
Key Highlights
- Google Ad Conversions: 134 conversions at $0.32 CPC
- Inbound Calls: 43 total, 34 first-time callers
Services Rendered
Advent Trinity Marketing Agency provided an integrated suite of services, customized to fit the mission-driven and medically regulated nature of the brand:
Discovery: Uncovering the Mission Behind the Medicine
We began with deep-dive sessions with founder Makeba Waller to uncover the full scope of UIC’s challenges. From fragmented online listings to zero automation, the diagnosis was clear: the clinic needed a digital strategy that matched its heart and hustle.
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Consultation & Assessment
We listened. We reviewed. We aligned goals. UIC needed more than digital marketing—it needed a scalable system rooted in genuine patient care. -
Competitive & Community Research
Analysis showed that competitors like Stork Vision were outranking UIC, not because they were better, but because they were louder. We studied what worked, then forged a path unique to UIC’s audience. -
Digital Ecosystem Audit
We identified low mobile performance, duplicate Google listings, weak SEO structure, and lack of CRM as top barriers to visibility and patient retention. -
Brand Clarity & Positioning
Rather than mimic competitors, we leaned into UIC’s greatest strength—compassionate care for underserved communities—and made that the cornerstone of all messaging.
Build: Laying the Digital Foundation
Website Overhaul
A complete redesign focused on UX, accessibility, and direct response conversion, particularly important for mobile-first users without insurance.
Content Creation
SEO-driven blog articles addressed common patient concerns and elevated authority on ultrasound procedures.
Photo & Video Assets
Captured real patient moments, team culture, and walk-throughs to humanize the brand and demystify ultrasound procedures.
Launch: Going Live with Purpose
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Paid Ads (Google, Meta, LinkedIn)
Strategically crafted campaigns that targeted both uninsured patients and referring professionals. Result: high engagement, low cost. -
Local SEO & Directory Optimization
Cleaned up and claimed over 50 local listings, eliminating duplicates and boosting map-pack visibility. -
Social Media Presence
Built consistent, engaging campaigns with educational spotlights, behind-the-scenes reels, and community-focused storytelling. -
CRM Rollout via HubSpot
Created nurturing sequences for leads, automated appointment reminders, and engagement campaigns for lapsed users. -
Professional Referral Outreach
Leveraged LinkedIn automation to reach OB/GYNs, community clinics, and midwives in DFW, expanding B2B referrals.
Results (March 15 – May 13, 2025)
Google Ads Conversion
Google Serach Impressions
Inbound Calls
Google Console Clicks
CTR: 3.52%
Facebook Impressions
Backlinks Gained
HubSpot Leads Captured
Ready to Reach the People Who Need You Most?
Whether you’re a clinic, nonprofit, or health-centered business, if you’re ready to make digital work for your mission, we’re here to help. Let’s build your growth engine—one patient at a time.
Why This Matters
- Outrank competitors using smart, ethical SEO
- Capture leads with heart, not hype
- Build systems that scale patient-first care without losing the human touch