Ybarra Law Firm
Legal Advocacy, Elevated with Strategy
Booked Out and Growing Fast
“Advent Trinity transformed our results. We’re now booked out weeks in advance, getting more leads and calls. Their team made everything transparent and easy to understand, and the results speak for themselves.”
— Samantha Ybarra, Managing Partner
Scope of Work
Ybarra Law Firm partnered with Advent Trinity Marketing Agency to scale its practice from a founder-centered law office into a digitally authoritative, bilingual, and client-focused brand. The mission was to help more Texans, predominantly Hispanic, undocumented, and underserved communities, access legal support in personal injury, probate, and estate planning. Advent Trinity redefined legal marketing by grounding it in compassion and trust through brand repositioning, a fully redesigned website, advertising, CRM automation, and culturally fluent content.
Key Highlights
- Facebook Impressions: 83,844 (53,759 paid, 10,512 organic)
- Leads from Ads: Booked 1–2 weeks out in consultations
Services Rendered
Advent Trinity provided a full range of services to help Ybarra Law Firm grow its brand, attract more leads, and build client trust through clear messaging, innovative design, and targeted outreach.
Discovery: Defining a Scalable Legal Brand
After frustrations with a previous agency and no return on ad spend, Samantha Ybarra turned to us for a more transparent approach. We quickly identified that her digital presence didn’t match the level of care, credibility, or growth her firm could deliver.
-
Consultation & Goal Alignment
We aligned on the need to scale visibility and client acquisition—especially in high-demand markets like Dallas and the Rio Grande Valley. -
Competitive Benchmarking
We analyzed industry trends and digital patterns across the legal field, identifying what successful firms were doing to improve visibility, connect with clients, and build long-term brand trust. -
Brand Audit & Positioning
We moved Ybarra from solo-practice branding to a “firm-forward” identity that showcased team expertise and 24/7 availability.
Build: Foundation for Growth
Website Overhaul
Modern, fast, and mobile-first—rebranded to highlight the firm’s full service suite, including undocumented legal advocacy.
Photo & Video Content
Captured attorney-client interactions, office culture, and educational snippets across all media channels.
SEO Content & Blogs
Crafted keyword-targeted blogs around probate, personal injury, and Spanish-language search queries to increase organic authority.
Launch: Engagement Engine Activated
-
Google Ads + Meta Campaigns
Hyper-targeted ads using “Spanish personal injury lawyer” and “DFW probate attorney” keywords yielded high call volumes and leads. -
Local SEO & Directory Optimization
Cleaned up listings and activated LSAs to show up above traditional organic results for local legal searches. -
Social Media Transformation
Boosted Facebook impressions to 83,844 with over 1,000 new page likes. Highlighted client wins and legal tips in a relatable tone. -
CRM Automation via Clio
Created workflows to automate follow-ups, nurture leads, and re-engage prior contacts, reducing manual effort and improving close rate.
Results (Jan 1 – May 31, 2025)
Initial rollout data points to strong early performance:
Google Analytics Sessions
Google Search Clicks
Page Views
CRM Engagement
Up 1,200%
Facebook Impressions
Leads from Ads
Let’s Get to Work on Growing Your Firm
Whether you’re starting your firm or scaling an established practice, we build lead-generating ecosystems that reflect your values and convert with confidence.
Why This Matters
- Competing with larger firms on Google
- Serving bilingual audiences with dignity and reach
- Capturing qualified leads at scale—without compromising compassion