Content Writing

  • Keyword: Specific words or phrases incorporated into your content to help it appear in relevant search engine results, driving organic traffic.
  • Lead Magnet: A piece of valuable content (like an ebook, white paper, or webinar) that is offered to potential customers in exchange for their contact information. It's a common tactic in content marketing to build email lists.
  • Long-Form Content: Lengthy content that is significantly longer than typical blog posts or articles. Long-form content can be effective for SEO and establishing authority on a topic.
  • Meta Description: A short summary of a web page's content that appears in search engine results. It provides a quick preview of the page content for potential visitors.
  • Press Release: A document shared with the media to announce something newsworthy. Press releases aim to attract the attention of journalists, bloggers, or influencers who may then cover the story.
  • SEO (Search Engine Optimization): The practice of improving your website's visibility in search engine results. This can involve using relevant keywords, creating high-quality content, and making the site easy to navigate.
  • User-Generated Content (UGC): Content created by users or customers, such as reviews or social media posts. UGC can be used in marketing efforts to provide authentic experiences and engage audiences.
  • Website Copy: All the text content on a website. This can include headlines, product descriptions, informational articles, and more. Good website copy is crucial for communicating your brand's message, informing visitors, and encouraging them to take action. It can also significantly affect the site's SEO.

Digital Advertising

  • A/B Testing: A method used to compare two versions of an ad or campaign element to determine which one performs better.
  • Ad Extensions: Additional pieces of information that expand your advertisement to make it more useful to users.
  • Ad Impressions: The number of times your digital ad is displayed, regardless of clicks or engagement.
  • Ad Network: A company that connects advertisers to websites that want to host advertisements.
  • Ad Rank: A value used by search engines to determine the order in which ads appear on a search results page.
  • Affiliate Marketing: A form of digital marketing where third parties (affiliates) promote a company's products or services in exchange for a commission on any resulting sales.
  • Banner Ad: A rectangular graphic display that stretches across the top, bottom, or sides of a website.
  • Carousel (Social Media Ads): A post format on social media that allows users to share multiple images or videos in a single post.
  • Click-Through Rate (CTR): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  • Conversion Rate: The percentage of users who take the desired action upon viewing your ad or landing on your webpage.
  • Conversion Tracking: A tool that shows what happens after a customer interacts with your ads.
  • Cost Per Click (CPC): The amount you pay for each click on your PPC ad.
  • Cost Per Acquisition (CPA): An online advertising model where an advertiser pays for a specified acquisition.
  • Display Ads: Visual-based advertisements that appear on third-party websites related to your products/services.
  • Frequency Capping: A restriction on the amount of times your ads will be shown to the same person in a given time period.
  • Geo-Targeting: A method of delivering different content to a website user based on his or her geographic location.
  • Keyword Bidding: The process of selecting and paying for keywords related to the products or services you offer.
  • Landing Page: A standalone web page created specifically for a marketing or advertising campaign.
  • Lead Generation: The process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service.
  • Lookalike Audience: An audience that's similar to your existing customer base, making them more likely to convert.
  • Mobile Advertising: A form of advertising that appears on mobile devices such as smartphones and tablets that have wireless connections.
  • Native Advertising: Paid advertising where the ad matches the look, feel and function of the media format in which they appear.
  • Pay-Per-Click (PPC): An advertising model where you pay each time your ad is clicked, leading users to your website.
  • Programmatic Advertising: The automated buying and selling of online advertising.
  • Quality Score: A rating used by Google, Yahoo, and Bing that determines the quality and relevance of your ads and keywords to the user.
  • Retargeting: A form of online advertising that targets users who have previously visited your website but didn't convert or take any desired action.
  • Rich Media Ads: Interactive ads that include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
  • Search Engine Marketing (SEM): A strategy to increase visibility on search engine results pages primarily through paid advertising.
  • View Through Rate (VTR): The number of completed views of a skippable ad over the number of initial impressions.
  • Video Advertising: The process of displaying ads either inside online video content or as standalone ads.

Email Marketing

  • Autoresponder: An automatic email or series of emails sent to a user when they take a certain action, like signing up for your email list or making a purchase.
  • Bounce Rate: This is the percentage of your sent emails that could not be delivered to the recipient's inbox. A high bounce rate may mean there's a problem with your email list or the content of your emails.
  • Call to Action (CTA): A prompt within the email that encourages the recipient to perform a specific action, such as clicking a button to make a purchase or filling out a survey.
  • CAN-SPAM: A law in the United States that sets rules for commercial email and gives recipients the right to stop receiving emails. It's important to ensure your emails comply with these rules.
  • Click-Through Rate (CTR): The percentage of people who clicked on a link within your email out of those who opened the email. It helps measure the effectiveness of your email content.
  • Conversion Rate: This is the percentage of email recipients who completed the desired action after clicking on a link in your email, such as purchasing a product or filling out a form.
  • Deliverability: The ability of an email to reach the inbox of the recipient without being marked as spam or bouncing back.
  • Drip Campaign: A series of pre-written, automated emails that are sent to a subscriber over time, usually to guide them through a process or keep them engaged.
  • Email Campaign: A coordinated set of individual emails sent out over a period with a specific goal in mind, such as promoting a product or sharing news.
  • Email List: A collection of email addresses that a business has gathered from visitors/customers who have chosen to receive email updates.
  • Google My Business (GMB): Google My Business is a free online tool and platform provided by Google that allows businesses to create and manage their online presence. It enables businesses to create a profile with essential information such as their name, address, phone number, website, and hours of operation. This information is then displayed in Google Search and Google Maps, making it easier for potential customers to find and contact the business. Additionally, Google My Business provides features for posting updates, responding to customer reviews, and analyzing user engagement data, helping businesses enhance their online visibility and connect with their target audience more effectively.
  • Open Rate: The percentage of recipients who opened your email out of the total number of emails sent.
  • Opt-In: The amount you pay for each click on your PPC ad.
  • Segmentation: The process of dividing your email list into more targeted groups based on various factors like demographics, past purchases, or email engagement, to send more personalized and relevant emails.
  • Soft Bounce vs Hard Bounce: A soft bounce means an email was temporarily undeliverable (perhaps the recipient's inbox was full), while a hard bounce means the email was permanently undeliverable (perhaps the email address was incorrect).
  • Subject Line: The title or headline of your email. It plays a crucial role in whether or not the recipient decides to open the email.
  • Spam Filter: A program used by email providers to block unwanted, unsolicited emails (spam) from reaching a user's inbox.
  • Template: A pre-designed layout for an email. Templates can make creating professional-looking emails quicker and easier.
  • Unsubscribe Rate: The percentage of recipients who opt-out of your email list after receiving an email. A high unsubscribe rate could be a sign that your content isn't meeting your subscribers' expectations.
  • Whitelist: A list of approved email addresses or domains that an email filter will always let through. If a subscriber adds you to their whitelist, it can help improve deliverability.

General Marketing

  • Affiliate Marketing: A marketing model where a company pays a commission to external websites for traffic or sales generated from its referrals.
  • Bounce Rate: The percentage of users who visit your website and leave without visiting other pages.
  • Brand Awareness: The extent to which consumers are familiar with your brand and its products or services.
  • Customer Journey: The process that a customer goes through when interacting with your company, from the first contact to the final purchase or interaction.
  • Customer Journey: The process that a customer goes through when interacting with your company, from the first contact to the final purchase or interaction.
  • CRM (Customer Relationship Management): A CRM is like a digital address book on steroids. It's a tool that helps your business keep track of all interactions with your customers and potential customers. It stores important information like their contact details, preferences, and even your history with them. The main aim is to help your business improve its relationships with customers, making everything more efficient and helping you grow.
  • Chatbot: A chatbot is like a digital helper. It uses artificial intelligence to chat with people, answer their questions, and do tasks. They can be found on websites, mobile apps, or even phone systems. Businesses often use them to help answer customer questions or do simple jobs at any hour of the day. They're a useful tool for giving customers quick and constant help.
  • Funnel: A marketing model that illustrates the theoretical customer journey towards the purchase of a product or service. It's often divided into stages like awareness, consideration, and decision.
  • Geo-Targeting: The practice of delivering different content or advertisements to a website user based on his or her geographic location.
  • Heatmap: A data visualization tool that shows levels of activity on a webpage in different colors. It's often used for understanding how users interact with a website.
  • Inbound Marketing: A marketing strategy focused on attracting customers through relevant and helpful content and interactions.
  • KPI (Key Performance Indicator): A measurable value that indicates how effectively a company is achieving its key business objectives.
  • Lead Generation: The process of attracting and converting strangers and prospects into leads, or potential customers.
  • Organic Traffic: Visitors who come to your website as a result of unpaid search results.
  • Outbound Marketing: Traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
  • ROI (Return on Investment): A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of different investments.
  • Split Testing: Also known as A/B testing, this is a method of comparing two versions of a webpage or other content element to see which performs better.
  • Target Audience: A particular group of consumers at which your product or service is aimed.
  • Traffic: The amount of users who visit a website.
  • Unique Visitor: A person who visits a website at least once within the reporting period.
  • User Persona: A semi-fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas are useful in considering the goals, desires, and limitations of brand customers to help guide decisions about a service, product or interaction space.

Social Media

  • Ad: A paid content placed on social media platforms like Facebook and Instagram to reach a larger or more targeted audience.
  • AI Chatbot: An AI Chatbot on social media is like a virtual assistant that can chat with users, answer questions, and even help with purchases. It uses artificial intelligence to talk just like a human and can be found on social media messaging platforms like Facebook Messenger. Its main job is to help businesses interact with their customers more quickly and personally.
  • Algorithm: The set of rules and computations social media platforms use to determine what content is displayed and the order it appears in users' feeds. Understanding these algorithms can help optimize the content for better visibility and reach.
  • Analytics: Analytics is data that helps you track the performance of your social media content. Analytical data could include page views, time on page, clickthrough rate, and engagement rate.
  • Avatar: An avatar is an image or username that represents a person online, most often within forums and social networks.
  • Bio: A bio on social media refers to a short bit of explainer text that explains who the user is.
  • Follower: In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.
  • Boost: To boost a post on social media is to use advertising money to increase the reach and visibility of the post. When you boost a post, it will appear higher in your target audience's feeds and can also be seen by new audiences that you choose. It's a simple way to get more people to see and interact with your content. You can boost posts to increase likes, comments, shares, video views, or to make more people visit your website.
  • Carousel: A carousel refers to a format of post on social media that allows users to share multiple images or videos in a single post. Users can swipe or click through the images or videos like flipping through a photo album. This feature is available on various social platforms like Instagram and Facebook. Carousels can be used to showcase different angles of a product, share a step-by-step guide, narrate a story, or highlight several related items together. They are particularly useful for businesses wanting to showcase their products or services in depth.
  • Click-Through Rate: Click-through rate, or CTR, is the percentage of people who click on your social media post or ad after seeing it. If your post is shown to 100 people and 5 of them click on it, your CTR would be 5%. This rate helps you understand how interesting or useful your audience finds your content. A higher CTR usually means your content is working well.
  • Engagement: Measures interactions on your social media posts, including likes, shares, and comments.
  • Feed: A feed is where you see updates from people or pages you follow. It's like a continuously updated news stream or bulletin board filled with posts, like photos, videos, and text updates. When you open up your social media, the feed is usually the first thing you see.
  • Follower: A follower is someone who chooses to see your posts on their feed. When they follow you, your updates will show up when they check their social media. It's a way for them to stay connected with what you're sharing.
  • Mention: A mention is when someone refers to you on social media by using your specific username (preceded by a symbol like @). It's a way to call attention to or include someone in a social media post or conversation. When you're mentioned, you usually receive a notification, which can help you keep track of who's talking about you or involving you in their discussions.
  • Organic Reach: The number of people who have seen your post through unpaid distribution. In contrast to paid reach, which refers to people who see your content as a result of paid promotions.
  • Paid Social: Paid social refers to using paid advertising options on social media platforms to reach a wider audience. This could involve promoting your posts, creating ads, or sponsoring content to increase its visibility beyond just your followers. With paid social, you can target specific audiences based on things like location, interests, age, and more, making it a valuable tool for businesses looking to reach a wider or more specific audience.
  • Platform: In the context of digital marketing and social media, a platform refers to a specific online service or site where people can post, share, and engage with content. Examples include social media sites like Facebook, Instagram, Twitter, and LinkedIn. Each platform has its own features and rules for posting, and businesses typically use multiple platforms to reach their target audiences in different ways.
  • Post: Content shared on your social media profiles for your followers. Unlike ads, posts don't have a direct advertising cost and are limited on targeting measures.
  • Reach: Reach is a term used in social media to define the total number of unique people who have seen a specific content, post, or ad on their social media feeds. Unlike impressions, which count the total number of times your content is displayed, reach measures the spread of your content among users, regardless of how many times a single user has seen it. Reach is a valuable metric to understand how far your content is spreading and how big an audience it is getting.
  • Reel: A Reel is an Instagram video. A video shared to Stories or is not a Reel, but you can turn into one Reel by saving it and re-uploading it as a Reel.
  • Social Media Marketing (SMM): The use of social media platforms to promote your brand, products, or services.
  • Story: A story is a feature on social media platforms that allows users to post photos, videos, or text that disappear after 24 hours. Stories are usually displayed at the top of your feed and can be viewed by tapping on them. They are often used for timely content, behind-the-scenes glimpses, or quick updates. Unlike regular posts, stories provide an informal, temporary way to share content that doesn't need to be as polished or permanent.
  • YouTube Shorts: YouTube shorts are short-form videos up to 60 seconds in length. They’re an additional way to share snackable videos with your audience.

Web Design

  • AI Chatbot: An AI Chatbot on a website is a tool designed to automate interactions with website visitors. They are often used to provide immediate customer support, answer common questions, or guide users through a site. AI chatbots can be programmed to initiate conversation, helping to engage visitors, capture leads, and direct them to the information or products they're looking for. These chatbots can operate around the clock, offering instant assistance at any time, and can be particularly useful for businesses that have a significant amount of web traffic or inquiries.
  • Back-End: The back-end of a website is the part that you can't see but it makes the website work. It's all about the server, the application, and the database. The back-end handles things like saving data, making sure the right user is logged in, and sending the correct page to the user's browser. Back-end development involves making sure all these systems talk to each other smoothly.
  • CMS (Content Management System): A CMS is a tool that helps you build and manage your website without needing to know a lot of technical details. It's like a digital toolbox for your site, letting you add or change text, images, videos, and more. We use a popular one called WordPress.
  • Development Environment: This is a special part of our web building process where we create and test new features. It's a bit like a playground for our developers where they can try new things, fix errors, and fine-tune details. After we're done here, we move everything to a 'staging environment' to do final checks before launching on your actual site.
  • Domain: The web address that users type into a browser to visit your site. We assist in choosing an effective domain name.
  • Domain Hosting: A third-party service that helps arrange that houses, serves, and maintains files for one or more websites.
  • Font: A font is a subset of a typeface. It refers to the particular size, weight, and style of a typeface. For example, "Times New Roman Bold" and "Times New Roman Italic" are fonts within the "Times New Roman" typeface.
  • Front-End: The front-end of a website is what you see and interact with in your web browser. It includes everything users experience directly like the design, fonts, colors, buttons, images, and how the site behaves when you click on things. Front-end development is all about creating this user-friendly and visually appealing part of the website.
  • Landing Page: A specific web page designed for a particular marketing campaign, often where a visitor "lands" after clicking a link or ad.
  • Live Site/Production Site: Both terms "Live Site" and "Production Site" are the same thing. A "live" site refers to a website that is fully functional, accessible to the public, and indexed by search engines. It's the final product after the website design and development stages, which often happen on a "staging" site - a private, duplicate version of the website used for testing and development. Once the website is ready and thoroughly tested, it's migrated from the staging environment to the live environment, making it available for the public to view and interact with.
  • Mobile Optimization: The process of adjusting your website content to ensure that visitors accessing the site from mobile devices have an experience optimized for their device.
  • Responsive Design: A web design approach we use to ensure your website adjusts and looks good on all device types - from desktops to mobile phones.
  • Site Map: A list of pages of a website accessible to users or crawlers. It provides an overview of the website's content at a glance.
  • Site Migration: This is the process of moving a website from one domain to another. It can be done for various reasons, like rebranding or consolidation of websites. It involves transferring all website-related data, and it's important to do it carefully to avoid issues like data loss or impact on website performance. This typically occurs when we move the staging site to the live domain.
  • Split Staging: Split staging is an environment that is an exact duplicate of the live site, also known as the production site. It's used for testing changes, updates, or new features before they're applied to the live site. The goal of split staging is to prevent introducing errors or issues into the live environment. It allows developers to see exactly how changes will look and function on the live site without the risk of disrupting the user experience.
  • Staging Site: A staging site is a clone or duplicate of your live website used for testing or development purposes. This is where all new changes, such as plugin updates, code edits, and design tweaks are tested before being implemented on the live site. Staging sites help prevent errors on the live site and ensure that all changes work properly without negatively affecting the user experience or site functionality. After thoroughly testing on the staging site, the changes are migrated, or transferred, to the live site.
  • Typeface: A typeface, also known as a font family, is a set of one or more fonts, each composed of glyphs that share common design features. For example, "Times New Roman" is a typeface that includes a range of fonts of varying styles and sizes.The typeface is the design, and the font is how that design is delivered.
  • User Experience (UX): The overall experience a visitor has on your website, focusing on how easy and enjoyable your site is to use.
  • User Interface (UI): The visual elements of your website that a user interacts with, including layout, typography, and images.
  • Website Hosting: A service we help manage that allows your website to be viewed on the internet by storing it on a server.
  • WordPress: WordPress is a tool used to build and manage websites. It's user-friendly, which means you don't need to be a tech expert to use it. You can use it to create blogs, online stores, and more. It also lets you add different themes and plugins to make your website look and work the way you want. It's a very popular tool, powering many of the websites you see on the internet.

Different Pages On Your Website

Each page on a website serves a distinct purpose and helps guide the visitor through your company's story and offerings. The ultimate goal is to provide a satisfying, informative experience that encourages the visitor to engage further with your brand, whether that means making a purchase, contacting you for more information, or simply learning more about your services.