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ATMA FAQs

FAQs on Discovery, Marketing, SEO Insights, etc.

Whether you’re new to our services or looking for deeper insights into how we can help your business grow, this page covers everything from the Discovery process to advanced SEO strategies. At ATMA, we specialize in crafting customized marketing solutions designed to unlock your business’s potential, elevate your brand, and drive long-term success. Explore the answers to common questions and discover how we tailor our approach to meet your unique needs.

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Discovery

A Discovery is an in-depth process where we analyze your business, identify your marketing needs, and develop a tailored strategy. It involves understanding your goals, competitors, and market opportunities to create a roadmap for success. Think of it as the blueprint for your marketing efforts, ensuring every action is aligned with your business objectives.
Paying for a Discovery ensures you receive a detailed, customized marketing plan based on thorough research and analysis. This is not a one-size-fits-all approach; it’s a comprehensive evaluation of your business, competitors, and market trends. The insights and strategies provided are designed to maximize your ROI and set your business up for long-term growth, making the Discovery a critical investment.
  1. Three Consultation Meetings: To understand your business goals and discuss strategies.
  2. Kick-Off Meeting: Where we gather insights about your company and competitors.
  3. Research Overview: Including competitor analysis, ads and SEO review, and social media presence evaluation.
  4. Marketing Plan: A detailed marketing strategy, including business initiatives, SWOT analysis, and target market identification.
  5. Budgeting Plan: We map out the next 6-12 months, breaking down services, ad spend, and when you’ll be in the build, launch, grow, or scale phases.

New Customers

  1. Introductory Call
    This is our first conversation, where we get to know you and your business. We’ll discuss your goals, challenges, and the services you might need. This helps us understand if we’re a good fit to work together and how we can help.
  2. Discovery
    Once you decide to move forward, we begin the Discovery process. This is an in-depth evaluation of your business, market, and competitors. We’ll gather data and insights to create a personalized marketing strategy and roadmap tailored to your business’s needs.
  3. Kick-Off Meeting
    After the Discovery, we’ll meet with you to go over the findings and set clear expectations. This is where we establish the project scope, timelines, and roles. You’ll also get to meet the team that will be working with you.
  4. Build
    This is the phase where we begin implementing the agreed-upon strategy. Whether it’s building a new website, setting up ad campaigns, or optimizing SEO, this is where we put the plan into action.
  5. Launch
    Once everything is in place, we officially launch the project. Whether it’s a new website or a marketing campaign, we make sure everything is optimized and ready to go live. During this stage, we closely monitor performance to ensure everything is functioning as planned.
  6. Grow
    As your marketing efforts take off, we focus on growth. We continually optimize your strategies, track performance, and make adjustments to help your business expand its reach and impact.
  7. Scale
    With proven success, the final stage is scaling your marketing efforts for even greater results. We’ll expand your strategies, increase your reach, and implement more advanced tactics to take your business to the next level.

The launch process typically takes 30 to 90 days, depending on the scope of the project and how quickly we can gather necessary feedback and approvals from the customer.

  • Smaller Projects (30-45 Days): Projects like basic website updates, social media campaigns, or smaller ad campaigns can often be completed and launched within 30 to 45 days.
  • Larger Projects (60-90 Days): More complex projects, such as building a new website, full-scale marketing campaigns, or advanced SEO implementations, may take 60 to 90 days to ensure everything is designed, tested, and optimized.

Note: Timelines are contingent on how quickly the customer provides feedback and approvals. Prompt communication helps ensure we stay on track and meet your launch goals.

You can expect to start running ads 7 to 14 days after your website or landing page has been built.

This time frame allows us to:

  • Ensure everything is optimized for conversions.
  • Set up tracking, including analytics and conversion pixels.
  • Develop ad creatives and targeting strategies.

Launching ads without a solid foundation can lead to subpar results, so we take the necessary time to prepare and ensure the best possible outcome for your campaigns.

Web Design

A standard website design includes 5 pages. Any additional pages beyond that will incur extra costs.

To get an accurate estimate based on your specific needs, we recommend speaking with one of our consultants. You can schedule a meeting to discuss your website design and calculate the cost by visiting this link: Schedule a Meeting.

We specialize in building a variety of website types, including:

  • WordPress Websites: Perfect for businesses looking for flexibility, ease of use, and customization.
  • Ecommerce Websites: Designed for online stores to sell products and manage inventory with ease.
  • LMS (Learning Management Systems): Ideal for businesses offering online courses or educational content.
  • And More: We also create custom solutions based on your unique business needs.

For more details, schedule a meeting with one of our consultants here.

Our website design process is structured to ensure your vision is fully realized with clear communication at each step. Here’s how it works:

  • Kick-Off Meeting
    We start with a detailed meeting to understand your goals, design preferences, and functionality needs. This is where we gather all the information needed to create a website that aligns with your brand and business objectives.
  • 1st Revision
    After the initial design draft is completed, we share it with you for feedback. You’ll have the opportunity to review the layout, design, and features, and we’ll make the necessary adjustments based on your input.
  • 2nd Revision
    Once the first round of changes is implemented, you’ll get another chance to review the updated design. This is the time to refine the details and ensure the website is getting closer to your expectations.
  • Final Revision
    In this final stage, we incorporate any last adjustments. Once approved, your website is polished and ready for launch!

The timeline for launching a website typically ranges from 30 to 90 days, depending on the project’s complexity and the feedback process.

  • Smaller Websites (30-45 Days): Simple designs with fewer pages or features can often be completed and launched within 30 to 45 days.
  • Larger Websites (60-90 Days): More complex websites, such as ecommerce or custom solutions, can take 60 to 90 days to ensure everything is built, tested, and optimized.

Note: The timeline is contingent on timely feedback and approvals from the client, as prompt communication helps keep the project on track.

A website host is essential because it provides the server space and resources needed to make your website accessible online. Here’s why a website host is crucial:

  • Accessibility: Your website needs a host to be available 24/7 to visitors from anywhere in the world.
  • Storage: Hosts provide the space needed to store your website’s files, images, and data.
  • Security: A good host offers security features, such as SSL certificates and regular backups, to protect your website from threats.
  • Performance: Hosting impacts your website’s speed and reliability, ensuring it loads quickly and runs smoothly.
  • Support: Hosting providers often include technical support to help troubleshoot issues and keep your site running.

In short, without a website host, your website wouldn’t be available for users to visit or interact with.

A domain is the unique address of your website that users type into their browser to visit your site. It’s essentially your website’s digital address, like “www.yourbusiness.com.”

Here’s why a domain is important:

  • Brand Identity: A domain helps establish your brand online and makes it easier for customers to find you.
  • Professionalism: Having a custom domain (instead of a free one) gives your business credibility and professionalism.
  • SEO Benefits: A relevant, keyword-rich domain can help improve your website’s visibility on search engines.
  • Ownership: Your domain is your unique property on the internet, and no other business can use the same domain as yours.

Think of your domain as your online storefront—it’s where customers will go to learn about your business and engage with your services.

We need access to your domain hosting for the following key reasons:

  • DNS Configuration: We need to manage the Domain Name System (DNS) settings to ensure your website connects properly to the server. This ensures that when users type your domain into their browser, they reach your website.
  • Email Setup: If your business uses email addresses linked to your domain (e.g., info@yourbusiness.com), we need access to configure and manage those emails.
  • Security and SSL Certificates: Managing your domain allows us to set up security features like SSL certificates, which encrypt data and protect your website and its visitors.
  • Website Launch: When launching your new website, we need to ensure the domain is correctly pointing to the new hosting server. Without this, your site wouldn’t go live.

In short, domain hosting access is essential for ensuring your website is accessible, secure, and fully operational.

Yes, Advent Trinity can make edits to your website after the launch.

  • If you are under a website maintenance package, all updates and edits will be included as part of that service.
  • If you are not under a maintenance package, our hourly rate for website edits is $200 per hour.

No, the customer doesn’t have to maintain the website themselves. Advent Trinity offers website maintenance packages where we handle all updates, security, backups, and performance optimizations for you.

However, if you choose not to be under a maintenance package:

  • You’ll be responsible for managing website updates, security, and any necessary changes.
  • We’re still available for support, but any edits or maintenance would be charged at $200 per hour without a package.

A maintenance package ensures your website stays updated, secure, and running smoothly without the hassle of doing it yourself.

Using platforms like YouTube or Vimeo to host your videos offers several advantages over uploading them directly to your website:

  • Faster Load Times: Videos are large files, and hosting them directly on your website can slow down your page loading speed. YouTube and Vimeo are optimized for fast video streaming, ensuring a smooth experience for your visitors.
  • Bandwidth Efficiency: Uploading videos directly to your website uses your server’s bandwidth. Hosting on YouTube or Vimeo reduces the strain on your website, ensuring better performance for other site features.
  • SEO Benefits: YouTube is the second-largest search engine, and hosting your videos there can increase your visibility and drive more traffic to your website. Vimeo also provides an optimized video experience that supports your SEO efforts.
  • Cross-Platform Sharing: Hosting on these platforms makes it easier to share your videos across multiple channels, including social media, blogs, and other websites, enhancing your marketing reach.
  • Analytics: Both YouTube and Vimeo provide detailed analytics, allowing you to track video performance, view counts, and audience engagement, giving you valuable insights.

For these reasons, using YouTube or Vimeo is a more efficient and strategic way to integrate videos into your website.

If additional edits are needed after the 3rd revision, you can still request changes, but they will be billed at our hourly rate of $200.

  • The 3-revision process is designed to ensure that all major adjustments are made within the original project scope.
  • Any edits beyond the 3rd revision fall outside the standard design process and will be treated as extra work.

To avoid additional costs, we recommend gathering all feedback and making comprehensive requests during the initial revisions.

Yes, absolutely! Once the website has been launched, we will notify the client immediately.

  • You will receive a confirmation email or call letting you know the site is live.
  • We will provide any necessary instructions or guidance for accessing and managing your new website.
  • We’ll also ensure that everything is running smoothly and answer any questions you might have post-launch.

Our goal is to keep you informed every step of the way, especially when your site is officially live.

Maintenance

A website edit refers to minor changes made to the content, design, or functionality of your existing website after it has been launched. It is important to note that edits should be simple updates and not part of a larger redesign or redevelopment. Here’s a breakdown of what is and isn’t considered a website edit:

What Is Considered a Website Edit?

  • Content Updates: Adding or modifying text, images, or videos on existing pages (e.g., updating team bios, blog posts, or product descriptions).
  • Small Design Tweaks: Adjusting elements like colors, fonts, or layout on specific sections, without altering the overall design structure.
  • Functionality Fixes: Addressing minor technical issues like fixing broken links, correcting contact forms, or resolving small bugs.
  • SEO Adjustments: Modifying meta descriptions, keywords, or SEO tags to improve search rankings.

What Is NOT Considered a Website Edit (And May Require Redesign or Redevelopment Fees)?

  • New Page or Feature Requests: Adding entirely new pages, sections, or features like e-commerce capabilities or new forms.
  • Major Layout Changes: Changing the structure or layout of multiple pages, such as moving from a single-column layout to a multi-column design.
  • Redesign Requests: Any request that involves changing the overall look, feel, or user experience of the website.
  • New Functionality Development: Building new features or integrations such as membership systems, custom calculators, or advanced filters.

Why This Matters:

Website edits are intended to be quick, minor adjustments. If requests become more complex or frequent, they may move into the realm of a website redesign or redevelopment, which will incur additional fees. These will be charged at our hourly rate or as part of a larger project scope.

If you’re unsure whether your request falls under a standard edit or a larger redesign, our team will review it and provide guidance on next steps.

Our Website Maintenance Package is designed to keep your website running smoothly and updated regularly. Here’s what’s included:

  • Website Edits
    You’ll receive ongoing minor updates to your website’s content, such as:
    – Text changes
    – Image or video updates
    – Basic design tweaks
    – SEO adjustments

Note: Major redesigns or new feature development are not included and will be quoted separately.

  • Website Maintenance
    We’ll ensure your website remains functional and secure by performing:
    – Regular updates to WordPress (or your CMS) and plugins
    – Security patches and backups
    – Bug fixes and troubleshooting to keep everything running smoothly
  • Basic SEO
    Our package includes basic SEO services to help maintain your website’s visibility, such as:
    – Meta tag and keyword optimization
    – Regular SEO performance reviews
    – Ongoing SEO recommendations
  • Website Hosting
    Your website will be hosted on a reliable and secure server that ensures:
    – 99.9% uptime
    – SSL certification for security
    – Regular backups to prevent data loss

If you need more edits beyond what’s covered in the Website Maintenance Package, we offer the following options:

  1. Hourly Rate for Additional Edits – For any edits or updates that go beyond the scope of the package (such as larger design changes, new pages, or advanced functionality), we charge an hourly rate of $200 per hour.
  2. Custom Project Quote – If the edits you need are extensive and fall into the category of a redesign or redevelopment, we can provide a custom quote for the project. This ensures that you get the changes you need while knowing exactly what the costs will be upfront.
  3. Upgrade Options – If you find that you require frequent updates beyond what’s included in your current package, we offer package upgrades that include more extensive edit allowances or additional services.

The $200 hourly rate covers any work that falls outside the scope of your existing agreement or website maintenance package. This includes tasks that go beyond routine updates or edits, such as larger-scale adjustments or new feature requests.

What Does the $200/hour Cover?

  • Website Edits: Changes to content, design, or functionality that exceed your package allowances.
  • New Features or Pages: Adding entirely new sections, functionalities, or integrations to your website.
  • Design Adjustments: Redesigning elements that affect multiple parts of your website, or updating the overall look and feel.
  • Technical Support: Fixing complex issues or implementing new technologies that require additional development work.

How Is It Billed?

  • The $200 hourly rate is billed in 15-minute increments, meaning you are only charged for the time spent working on your specific requests.
  • This allows for flexible billing, ensuring you’re not paying for a full hour when only a portion of the hour is needed for the task.

This billing structure ensures transparency and flexibility, giving you the control to manage costs while addressing your website needs.

Edits to your website are typically completed within 24 to 48 hours, depending on the complexity of the request and the volume of work at the time.

  • Simple Edits: Minor changes, such as updating text or images, are usually completed within 24 hours.
  • More Complex Edits: Edits that involve layout changes, adding features, or technical adjustments may take closer to 48 hours or more.

Edits to your website are typically completed within 24 to 48 hours, depending on the complexity of the request and the volume of work at the time.

Edits the client confirms as an expedited request, completed immediately or within less than 24 hours (due the same day), are subject to a $1,600 fee + $200/hr billed in 15-minute increments.

We prioritize efficiency while ensuring the highest quality, and we will always communicate if additional time is required.

For Non-Monthly Paying Clients: If you’re not on a monthly plan, you can reach out to us through our helpdesk for any support needs.

  • Email: helpdesk@adventtrinity.com

For Monthly Paying Clients: If you’re on a monthly plan, you have access to our dedicated client portal, where you can submit requests and even chat with us directly.

  • Client Portal: Log in here to access your dashboard and communicate with our team.

We’re here to help, and you can expect prompt support through either of these channels.

Search Engine Optimization

Local SEO focuses on optimizing your online presence for a specific geographic area, helping you attract customers from nearby searches. It’s designed for businesses that rely on local customers and physical locations, such as restaurants, retail stores, and service providers.

Key Features of Local SEO:

  • Google My Business Optimization: Ensures your business appears in Google Maps and local search results.
  • Local Keywords: Focuses on location-based search terms (e.g., “plumber near me”).
  • Local Citations: Ensures your business information (name, address, phone number) is consistent across directories.
  • Reviews Management: Helps you gather and manage reviews on platforms like Google and Yelp.
  • Local Link Building: Targets backlinks from local websites and organizations to boost local authority.

Website SEO focuses on optimizing your entire website to improve visibility in search engines across a broader range of searches, not just locally. This is ideal for businesses looking to attract a national or global audience.

Key Features of Website SEO:

  • On-Page SEO: Optimizes individual web pages to rank higher on search engines, including meta tags, headers, and content.
  • Technical SEO: Ensures your website is technically sound with proper coding, mobile responsiveness, and fast loading times.
  • Content Marketing: Develops high-quality content that targets broader search queries and drives organic traffic.
  • Link Building: Focuses on acquiring backlinks from high-authority websites to boost your website’s credibility.

The Difference:
While Local SEO is more focused on driving foot traffic and leads from local searches, Website SEO aims to improve your overall website’s ranking for a wider audience, often on a national or international scale.

SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google, Bing, and Yahoo. The goal is to rank higher in search results when people look for products or services related to your business. Here’s a simple breakdown of how SEO works:

  1. Keyword Research
    SEO starts with identifying the right keywords — the terms and phrases people are searching for. We research keywords that are relevant to your business, products, or services, and strategically incorporate them into your website content to help you rank for those searches.
  2. On-Page SEO
    This refers to optimizing elements on your website that can impact search rankings:
    – Content Optimization:
    Creating and optimizing high-quality, relevant content around targeted keywords.
    – Meta Tags: Optimizing title tags, meta descriptions, and headers to make your pages more search-friendly.
    – Internal Linking: Linking to other relevant pages within your site to help search engines better understand the structure of your website.
  3. Off-Page SEO
    Off-page SEO focuses on building your website’s authority and reputation outside of your website: – Backlinks: Earning links from other reputable websites that point back to your site. The more quality backlinks you have, the more trustworthy search engines consider your site.
    – Social Media & Reviews: Activity on social platforms and positive online reviews can also contribute to better search visibility.
  4. Technical SEO
    Technical SEO involves optimizing the backend of your website to ensure it is properly crawled and indexed by search engines:
    – Mobile Optimization: Ensuring your website is mobile-friendly and loads quickly. Site Speed: Improving your website’s load times for better user experience and rankings.
    – XML Sitemap: Creating a sitemap to help search engines find and index all the important pages on your website.
    – Security: Implementing SSL certificates to secure your website (HTTPS), which is a ranking factor.
  5. Local SEO (if applicable)
    For businesses that rely on local customers, Local SEO ensures your business appears in local search results and Google Maps:
    – Optimizing Google My Business listings
    – Collecting reviews and managing local citations
    – Targeting location-based keywords
  6. Continuous Monitoring and Adjustments
    SEO is not a one-time task. Search engines constantly update their algorithms, and competitors are always adjusting their strategies. We monitor your rankings, traffic, and other key metrics to continuously optimize and adjust your strategy for the best results.

In Summary: SEO works by aligning your website with the criteria search engines use to rank websites, from keyword relevance and content quality to backlinks and technical performance. It’s an ongoing process that boosts your visibility and drives organic traffic over time.

  1. Local Services Ads (LSA)
    LSAs are specialized ads typically displayed at the top of Google’s search results for specific services, such as plumbers, electricians, or lawyers. These ads are pay-per-lead, and businesses must undergo verification by Google to appear here. LSAs help local service providers connect with potential customers searching for their services.
  2. Paid Ads (Google Ads/PPC)
    These are traditional pay-per-click (PPC) ads that appear at the top or bottom of the SERP. Businesses bid on keywords, and when someone clicks on the ad, the business pays a fee. Paid ads are clearly marked with an “Ad” label and are a quick way to get visibility for competitive keywords.
  3. Local Ads
    Local Ads target a specific geographic area and appear when users search for services or products within a certain location. These ads are often displayed within the Google Maps section of the SERP and focus on businesses that operate in a defined local area.
  4. Local Maps (Google My Business)
    The Local Map Pack or Google My Business (GMB) results are a group of business listings that appear on the map in response to location-based searches. These results are displayed beneath the paid ads and show the business’s location, hours, reviews, and contact information. Local Maps optimization is part of Local SEO and helps businesses rank for local searches.
  5. Organic Results
    These are the non-paid listings that appear based on the relevance of a website’s content, SEO efforts, and authority. Ranking organically depends on many factors, including content quality, keyword usage, backlinks, and technical SEO. Organic rankings tend to drive long-term traffic but take more time and effort to achieve.

Why These Rankings Matter
Each of these ranking methods provides a unique way to gain visibility on the SERP. Depending on your business goals, you may choose to focus on one or a combination of these methods to drive traffic and generate leads. A balanced strategy combining paid ads, Local SEO, and organic rankings can maximize your online presence.

Yes, SEO (Search Engine Optimization) can help generate leads for your business by improving your website’s visibility on search engines like Google. Here’s how SEO contributes to lead generation:

  1. Higher Rankings = More Visibility
    When your website ranks higher in search results for relevant keywords, it’s more likely to be seen by potential customers who are actively searching for your products or services. The more visible you are, the more traffic you’ll receive, which can convert into leads.
  2. Targeted Traffic
    SEO helps attract visitors who are specifically searching for what your business offers. By optimizing your content for the right keywords, your website draws in a more relevant audience that is more likely to become leads.
  3. Local SEO for Local Leads
    If you rely on local customers, Local SEO helps your business appear in local search results, Google Maps, and the Local Pack. This increases the chances of getting leads from people searching for services in your area.
  4. Credibility and Trust
    Websites that rank higher in organic search results are often perceived as more trustworthy by users. By providing valuable content and optimizing your website, you build authority, making potential customers more likely to engage with your business and become leads.
  5. Long-Term Strategy
    Unlike paid ads that stop once you stop paying, SEO builds long-term visibility. Once your website starts ranking well, it can continue to bring in leads without ongoing ad spend.

The time it takes to rank on Google depends on several factors, but generally, it can take anywhere from 3 to 6 months to start seeing significant improvements in rankings. Here’s a breakdown of what affects the timeline:

  1. Competition and Keyword Difficulty
    If you’re targeting highly competitive keywords, it can take longer to rank. Less competitive, long-tail keywords may allow you to rank faster, especially if they are more specific to your business.
  2. Website Age and Authority
    Older, established websites with strong authority may rank faster than new websites. If your website is newer, building domain authority and trust with Google can take more time.
  3. Quality of SEO Implementation
    How well your website is optimized for search engines plays a big role. This includes:
    – On-page SEO (content, meta tags, internal linking)
    – Technical SEO (site speed, mobile-friendliness, secure connections)
    – Off-page SEO (backlinks and online reputation)
    A well-optimized website will generally rank faster than one that requires a lot of SEO work.
  4. Content Quality and Frequency
    Regularly updating your website with high-quality, relevant content can speed up the ranking process. Google rewards sites that continually add fresh, valuable content.
  5. Local SEO vs. National SEO
    If you’re focusing on Local SEO, you might see results faster because local search results are less competitive than broader national or global rankings.
  6. Ongoing SEO Efforts
    SEO is not a one-time task; it requires continuous effort and monitoring. Rankings improve over time as you consistently optimize your website and build authority.

Summary:
For most businesses, it takes 3 to 6 months to start ranking for relevant keywords, but this can vary depending on your competition, the strength of your SEO efforts, and the overall health of your website. With the right strategy, rankings and visibility will improve steadily.

At Advent Trinity, Website SEO starts at $3,000 per month. This investment ensures a comprehensive approach to improving your search engine visibility, from on-page optimization to content creation and technical SEO fixes. Additionally, we offer a $3,000 Discovery process, which helps us assess your business and create a customized strategy for your SEO and overall marketing needs.

Factors That Influence SEO Costs:

  • Competition in Your Industry: Higher competition means more resources are needed to achieve strong rankings.
    Scope of Work: The more extensive the SEO tasks, such as content creation, backlink building, and technical SEO improvements, the higher the investment.
  • Current Website Health: Websites with significant issues or no prior optimization will require more initial work.
  • Long-Term ROI:
    While SEO requires an upfront investment, it delivers long-term benefits by driving organic traffic, increasing lead generation, and improving conversions without ongoing ad spend. SEO is a critical part of building a sustainable online presence.

For businesses ready to commit to high-quality SEO, the $3,000 monthly Website SEO package offers a comprehensive solution designed to maximize results over time.

No, you cannot directly call Google for support or services like SEO, ads, or website issues. Google does not provide direct phone support for most of its products, especially when it comes to ranking or SEO-related inquiries.

However, Google offers support through various channels:

  • Google Ads Help Center (for ad-related issues)
  • Google My Business Help Center (for local business listing issues)
  • Google Search Console (for website performance and indexing issues)

For SEO, technical issues, or ad support, it’s best to work with an SEO agency or professional who can help navigate Google’s tools and resources.

Social Media Marketing

Social Media Post
A post is organic content shared on your social media profile. Its primary focus is on engagement with your current audience, not necessarily driving conversions.

  • Purpose: Posts are meant to engage with your existing followers by sharing updates, promotions, stories, or entertaining content. They help build relationships and keep your brand top of mind.
  • Audience: Posts are typically seen by your followers and people who find you organically.
  • Cost: Posting is free and doesn’t require an ad budget.
  • Visibility: The visibility of posts depends on the platform’s algorithm and how engaged your audience is. Posts may not reach a large audience unless they are shared or go viral.

Social Media Ad
A social media ad is a paid piece of content designed with specific goals in mind, such as driving traffic, generating leads, or increasing sales.

  • Purpose: Ads are goal-oriented and designed to achieve specific objectives like conversions, website visits, or product sales. Ads are strategically created to move potential customers further down the funnel.
  • Audience: Ads target a specific audience, even people who don’t follow your page, based on criteria like location, demographics, interests, and behaviors.
  • Cost: Ads require a budget, with costs based on ad delivery models like cost-per-click (CPC) or cost-per-impression (CPM).
  • Visibility: Ads are guaranteed to reach a broader and more targeted audience, ensuring your message is seen by the right people.
 

The key difference between a Facebook boost and a Facebook ad lies in their level of control, targeting options, and how they are used to promote content. Here’s a breakdown:

Facebook Boost 

A boost is a paid promotion of an existing post on your Facebook page to increase its visibility to a wider audience.

  • Purpose: Boosts are used to increase engagement (likes, shares, comments) on an organic post by reaching more people. They are ideal for promoting content that’s already performing well.
  • Targeting: While you can choose basic targeting options such as location, age, and interests, boosting offers limited targeting compared to a full ad campaign.
  • Customization: Boosts offer less customization and flexibility in terms of ad placement, creative options, and campaign objectives.
  • Objective: Boosted posts are primarily designed for engagement, not necessarily for driving conversions or lead generation.
  • Ease of Use: Boosting is a simple, quick option with fewer settings, making it a good choice for beginners who want to increase post reach quickly.

Facebook Ad
A Facebook ad is a more advanced advertising option that gives you greater control over how your message is delivered, allowing you to create tailored campaigns with specific goals.

  • Purpose: Facebook ads are goal-oriented, designed to achieve specific objectives such as lead generation, conversions, website traffic, or app installs.
  • Targeting: Ads offer more advanced targeting options, including custom audiences, lookalike audiences, detailed demographics, and retargeting options.
  • Customization: Facebook ads provide a wide range of customization for creative elements (videos, carousels, stories), placement (Instagram, Messenger, Facebook, etc.), and ad objectives (conversions, clicks, views).
  • Objective: Ads can be tailored to meet specific business goals beyond engagement, such as driving sales, capturing leads, or increasing website traffic.
  • Advanced Analytics: Ads offer more detailed analytics and performance tracking, giving you insight into how your campaign is performing and helping you optimize it for better results.

Yes, we have an approval process in place using our social media management software.

Before any post is published, you’ll be able to review, provide feedback, and approve the content to ensure it aligns with your brand and messaging. This ensures that nothing goes live without your consent and that the content meets your expectations.

If you reject a post, you’ll need to leave a comment explaining why it was rejected. This helps us understand your concerns and make the necessary edits to ensure the post aligns with your expectations.

Once you’ve provided feedback, we’ll revise the content and resubmit it for your approval.

Yes, it’s important to leave a comment when rejecting a post. This feedback allows us to understand what needs to be adjusted, whether it’s related to the messaging, design, or any other element. Without your input, it would be difficult to make the necessary changes that align with your vision.

Leaving a comment ensures we can revise the post accurately and efficiently.

While you don’t have to be deeply involved in the day-to-day management of your social media, your input is important for overall strategy and ensuring the content aligns with your brand and goals.

  • Minimal Involvement: If you prefer a hands-off approach, we can manage the posting, engagement, and strategy. You’ll only need to review and approve content as needed.
  • Collaborative Approach: If you want to be more involved, we can collaborate on ideas, strategies, and content creation, while still handling the bulk of the management and execution.

Your level of involvement is up to you, but providing initial guidance and feedback helps ensure the social media content reflects your brand accurately.

Yes, you can use your personal social media profiles to promote your business, but there are a few considerations:

Advantages:

  • Personal Connection: Your personal profile can help build a closer relationship with your audience, especially if your personal brand is closely tied to your business.
  • Increased Reach: If you have a large personal following, sharing business content can help you reach more people and grow awareness quickly.
  • Authenticity: Using personal accounts to share behind-the-scenes content or personal insights can humanize your business and build trust with potential customers.

Considerations:

  • Professionalism: Be mindful of the content you share on personal profiles, as you’ll need to maintain a balance between personal and professional posts to avoid confusing your audience.
  • Privacy: Mixing personal and business content can blur the lines between your personal and professional life. Be prepared for increased visibility and interaction on your personal accounts.
  • Features and Analytics: Business profiles offer tools like analytics, ads, and enhanced features (such as call-to-action buttons) that personal accounts don’t have. For better marketing and tracking performance, consider creating a separate business account.

Opening a business profile on social media is simple and comes with added benefits such as analytics, advertising tools, and contact options. Here’s how you can set up a business profile on popular social media platforms:

  1. Facebook
    1. Log in to your personal Facebook account.
    2. Click on the Menu (top right corner) and select Pages.
    3. Click Create New Page.
    4. Enter your business name, category, and description.
    5. Add your business logo and cover photo.
    6. Fill out important details like business hours, contact info, and website URL.
    7. Once set up, click Create Page and your business profile will be live.
  2. Instagram
    1. Open the Instagram app and go to your profile.
    2. Tap the three lines (menu) in the top right corner and select Settings.
    3. Under Account, scroll down and tap Switch to Professional Account.
    4. Choose Business as your account type.
    5. Follow the prompts to add business details like your category, contact information, and website link.
    6. Complete the setup, and you’ll now have access to business tools such as insights, ads, and call-to-action buttons.
  3. LinkedIn
    1. Log in to your personal LinkedIn account.
    2. Click the Work icon in the top right and select Create a Company Page at the bottom.
    3. Choose the appropriate category for your business (e.g., Small Business).
    4. Fill in your company’s name, LinkedIn public URL, and other business details.
    5. Upload your company logo and tagline.
    6. Click Create Page to launch your business profile.
  4. Twitter (X)
    1. Log in to your Twitter account or create a new account.
    2. Go to your profile and click Edit Profile.
    3. Add your business name, bio, website link, and location. –
    4. Upload your business logo as the profile picture and add a header image. 
    5. Use your profile to promote your business content, but note that Twitter doesn’t have a dedicated “business” profile, so ensure your profile reflects your brand.
  5. TikTok
    1. Open the TikTok app and go to your profile.
    2. Tap the three lines (menu) in the top right corner and select Settings and Privacy.
    3. Tap Manage Account and then Switch to Business Account.
    4. Choose a category that best describes your business.
    5. Complete your profile by adding a business logo, bio, and website link.

Connecting your business Instagram profile with your personal one allows you to easily switch between accounts and manage both from the same app. Here’s how you can link them:

  • Add Your Business Profile to Your Instagram Account
    • Step 1: Open the Instagram app and go to your personal profile.
    • Step 2: Tap the three lines (menu) in the top right corner.
    • Step 3: Select Settings and Privacy.
    • Step 4: Scroll down and tap Add Account.
    • Step 5: Choose Log in to Existing Account or Create a New Account if you haven’t created your business account yet.
    • Step 6: Enter your business account login details and sign in.

Now both accounts are connected, and you can switch between them easily.

  • How to Switch Between Profiles
    Once your accounts are connected, switching between them is simple:
    • Step 1: From your profile, tap your username at the top of the screen.
    • Step 2: A drop-down will appear with all the accounts you’ve connected. Select the business account to switch.
  • 3. Benefits of Connecting Personal and Business Accounts
    • Easy Access: You can manage both your personal and business profiles without logging in and out of each account.
    • Increased Engagement: You can share business content on your personal profile, giving it more reach.
    • Streamlined Management: All notifications for both accounts appear in one place, making it easier to stay on top of interactions. Note: While the accounts are connected for easy management, each profile remains separate in terms of content, followers, and insights.

AI-generated photos and videos can be useful, but whether they are a good fit for your business depends on your goals, audience, and how you use them. Here are some key considerations:

Advantages of AI-Generated Content:

  • Efficiency and Speed: AI-generated visuals can save time by creating custom images or videos quickly, especially when resources for traditional design or production are limited.
  • Creativity and Innovation: AI tools can create visually striking and unique content that might be difficult or expensive to produce manually. This can help your brand stand out with creative, futuristic visuals.
  • Cost-Effective: AI-generated content can be more affordable than hiring designers, photographers, or video producers, making it an attractive option for businesses on a budget.

Considerations:

  • Authenticity: People often connect better with real, authentic content that feels genuine. Overusing AI-generated visuals can make your brand feel impersonal or artificial, especially in industries where authenticity is key (e.g., personal services, coaching, or community-driven brands).
  • Quality and Accuracy: While AI has improved, it sometimes creates visuals that may not look entirely natural or may contain inaccuracies, especially with human faces or complex scenes. Careful review is needed to ensure the content aligns with your brand’s quality standards.
  • Brand Identity:
    If your brand relies on a personal touch or storytelling, using real photos and videos of your team, products, and clients may resonate more with your audience than AI-generated visuals.
  • Ethical Concerns:
    Some audiences may be wary of AI-generated content due to privacy, ownership, or ethical concerns, especially if the source of the images or videos isn’t transparent.

Best Practice:

  • Balance Real and AI-Generated Content: It’s fine to use AI-generated photos or videos for certain purposes, such as enhancing creativity, but consider balancing them with real images or videos to maintain authenticity.
  • Transparency: Be open with your audience when using AI-generated visuals to avoid misleading them.

Posting photos and videos of your business is essential for building trust, engagement, and visibility online. Here’s why it’s so important:

  1. Builds Trust and Authenticity
    Visual content shows your audience the real people, products, and services behind your brand. Customers are more likely to trust businesses that provide a genuine look into their operations, whether through behind-the-scenes footage, product demos, or team introductions.
  2. Increases Engagement
    Photos and videos are some of the most engaging types of content on social media and websites. They grab attention quickly and encourage likes, shares, comments, and interactions, helping boost your brand’s reach.
  3. Shows Your Products and Services in Action
    Customers want to see how your products or services work. By sharing visual demonstrations or testimonials, you help potential customers understand what you offer and how it can benefit them. This can influence their decision to buy or engage with your business.
  4. Humanizes Your Brand
    Posting visuals of your team, workspace, or community involvement helps humanize your brand, making it more relatable and approachable. People connect with people, and showing the human side of your business can foster stronger connections with your audience.
  5. Boosts Your SEO and Online Visibility
    Search engines like Google prioritize content with rich media, such as photos and videos. By regularly posting visuals, you can improve your site’s SEO, increasing the chances that your business appears in search results and driving more traffic to your website.
  6. Tells Your Story
    Photos and videos help tell your brand’s story visually. Whether it’s showcasing your company’s journey, milestones, or day-to-day operations, visual content helps communicate your brand identity and values in a way that text alone cannot.
  7. Drives Social Proof
    Sharing customer testimonials, before-and-after photos, or reviews in video or photo form provides social proof that your business delivers on its promises. This can help build credibility and attract new customers.

Advertising

PPC (Pay-Per-Click) is an advertising model where businesses pay a fee each time their ad is clicked. It’s a way to buy visits to your website rather than earning them organically. PPC is commonly used on platforms like Google Ads, Facebook, and Instagram. You bid on keywords relevant to your business, and your ad appears in search engine results or social media feeds.
 
Display Ads are visual advertisements (images, videos, or animations) that appear on websites, apps, or social media platforms. They are designed to attract the attention of potential customers while they browse the internet. Display ads can be used for brand awareness or retargeting people who have visited your site but didn’t convert.
 
YouTube Ads are video advertisements that appear before, during, or after YouTube videos. These ads can target specific demographics, interests, or video types. There are different types of YouTube ads, such as skippable ads, non-skippable ads, and bumper ads, allowing you to reach a broad audience or a niche market depending on your goals.
 
Facebook Ads allow you to create highly targeted ads based on user demographics, interests, behaviors, and even previous interactions with your business. These ads can appear in the Facebook news feed, stories, or the right-hand column and can be in the form of images, videos, carousels, or collections, each aimed at driving different types of engagement or conversions.
 
TikTok Ads are short, engaging video ads that appear on TikTok, a popular platform for short-form videos. These ads can take several forms, such as In-Feed Ads (which appear as users scroll), TopView Ads (which appear when the app is opened), or Branded Hashtag Challenges. TikTok ads are great for reaching a younger, highly engaged audience.
 
Instagram Ads are paid promotions that appear in the Instagram feed, stories, or explore page. Instagram ads can be image-based, video-based, or carousel ads that allow users to swipe through multiple images or videos. Instagram’s visual platform makes it ideal for brand-building, e-commerce, and direct-response campaigns.
 
LinkedIn Ads are paid advertisements targeted at professionals and businesses. These ads can be in the form of sponsored content, message ads, or text ads, designed to reach decision-makers, drive traffic, and generate leads. LinkedIn ads are ideal for B2B marketing and reaching a more professional audience.
 

The amount you should spend on advertising depends on your goals, industry, and target audience. As a general guideline:

  • Small businesses might spend $1,000 to $3,000/month.
  • Medium businesses might allocate $3,000 to $10,000/month.
  • Larger businesses might spend $10,000+ per month. It’s important to consider your ROI (Return on Investment) and adjust your budget based on what generates the best results for your business.
Google Ads keywords are specific words or phrases that trigger your ads to appear when someone searches for them on Google. By bidding on these keywords, your ad is eligible to show up in relevant searches. Choosing the right keywords is crucial for targeting the right audience and getting the most out of your ad spend.
 

There are three main types of keyword matching in Google Ads:

  • Broad Match: Shows your ad for searches related to your keywords, even if the exact keyword isn’t used.
  • Phrase Match: Your ad appears when a search includes the exact phrase or close variations of your keywords.
  • Exact Match: Your ad appears only when someone searches for your exact keyword or close variations.
 
Google Ads keyword matching works by determining which searches trigger your ads based on the type of match you use. Broad match casts a wide net, showing ads for related terms, while exact match targets very specific search queries. The more restrictive your match type, the more relevant your ad is to the searcher, but you’ll reach fewer people.
 

Keywords help reach the right customers by matching your ads to their search queries. When users search for a term related to your product or service, your ad is displayed if the keyword you’re bidding on aligns with their search intent. Google Ads uses your keywords, bidding strategy, and audience targeting to ensure your ads appear in front of the most relevant audience.

Offboarding

To cancel services with Advent Trinity, we require the following:

  • 30-Day Written Notice:
    You must provide a written notice of cancellation at least 30 days before the termination of services. This gives us time to properly wind down any ongoing projects or campaigns.
  • Offboarding Meeting:
    After receiving your cancellation notice, we’ll schedule an offboarding meeting to discuss the transition, ensure all necessary files and assets are handed over, and answer any final questions.

Offboarding is the process of smoothly transitioning out of our services when you decide to cancel. It ensures that all essential assets, data, and information are properly transferred to you before ending the partnership. Here’s what happens during offboarding:

  1. Transition of Assets:
    We’ll ensure that all relevant files, such as your website, social media accounts, content, and any other materials we’ve created or managed, are transferred to you.
  2. Account Access:
    We’ll make sure you have full access to all accounts related to your marketing (such as Google Ads, social media accounts, and analytics tools). This also includes transferring ownership of accounts, if necessary.
  3. Final Reporting:
    You’ll receive a final report outlining the status of your campaigns, website performance, or any other key metrics to give you a snapshot of where your business stands.
  4. Addressing Any Questions or Concerns:
    During the offboarding meeting, we’ll address any questions you have and make sure you understand how to manage your assets moving forward.

Why It’s Important:
Offboarding ensures that you leave with everything you need to continue managing your digital presence, without interruptions, and helps wrap up the partnership on a professional note.

Yes, you keep your website after the cancellation of services with Advent Trinity, as long as it was fully paid for or developed as part of your package.

  • Ownership: Once your contract is fulfilled or payment is completed, the website and its assets belong to you.
  • Access: During the offboarding process, we’ll ensure you have full access to your website, including logins and hosting details.
  • Ongoing Maintenance: If you choose not to continue with our website maintenance services, you’ll be responsible for maintaining the website yourself or with another provider.

Note: Any proprietary tools, plugins, or software licenses we provided may need to be replaced or renewed through your own accounts after cancellation.

Yes, you will gain full access to your website after the cancellation of services with Advent Trinity.

  • Admin Access: We’ll provide you with all necessary logins and credentials to manage your website, including access to the content management system (CMS), hosting platform, and any other relevant tools.
  • Transfer of Ownership: During the offboarding process, we’ll ensure ownership of your website, including domains and hosting, is transferred to you if needed.
  • Support: While we’ll no longer manage the site, we will guide you through accessing your website and provide the information you need to handle it moving forward.

You’ll have full control over your site once the offboarding process is complete.

After cancellation, having your own website host is crucial to ensure that your website remains online and fully functional. Here’s why:

  1. Continued Website Access
    Once our services are canceled, we will no longer manage or pay for hosting on your behalf. You’ll need your own hosting to ensure your website remains accessible to visitors.
  2. Full Control
    With your own hosting account, you gain complete control over your website, including performance, backups, and security. This means you can manage your site independently or with another provider.
  3. Prevent Website Downtime
    Without a hosting provider, your website will go offline after cancellation. Having your own hosting plan prevents any disruption and ensures seamless operation.

If you do not provide a 30-day written notice or fail to pay your last bill, here’s what could happen:

  1. Service Termination Without Offboarding
    Failure to provide the required notice could result in the termination of services without the benefit of the offboarding process. This means you may not receive important handovers, such as login credentials or access to website assets.
  2. Risk of Losing Access to Website or Data
    If your final payment is not made, we may withhold access to your website, hosting, and other assets until the balance is cleared. This could lead to temporary or permanent loss of access to your site and important data.

Failure to meet the terms of the contract, such as giving proper notice or paying your final invoice, may lead to legal action or additional fees, as outlined in the service agreement.

To avoid disruptions and ensure a smooth transition, it’s important to follow the cancellation terms, provide proper notice, and settle any outstanding balances.