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Men Serving God

Serving God, Serving Others

Scope of Work

Men Serving God partnered with Advent Trinity Marketing Agency to stabilize and elevate their digital presence, strengthen community engagement, and clarify their mission across all communication channels. Through a comprehensive website rebuild, strategic content development, monthly newsletters, and targeted social media improvements, MSG expanded its visibility, improved user engagement, and strengthened its digital foundation to better support its ministry of service and brotherhood.

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Key Highlights

  • Interaction Submissions: 788 submissions
  • Instagram: 157 followers, up 100%
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Services Rendered

Advent Trinity delivered strategic digital solutions to strengthen MSG’s online presence, clarify their message, and expand community involvement.
Website Rehabilitation and Content Development

We repaired site issues, improved navigation, and added new content to better communicate MSG’s mission and highlight member stories.

Website Visual and Messaging Enhancements

We refined MSG’s visuals and messaging to improve clarity, consistency, and accessibility for visitors exploring events and resources.

Email Newsletter Development

We launched monthly GiveButter newsletters to share updates, encouragement, and event details, building consistent communication.

Social Media Strategy and Content Overhaul

We rebuilt MSG’s social content with faith-centered messaging that boosted engagement and strengthened presence across platforms.

Search Visibility and Analytics Optimization

We improved SEO and tracking, using GA4, Search Console, and HubSpot to monitor engagement, form activity, and overall performance.

Form Optimization and Lead Capture Support

We streamlined HubSpot forms to increase event and subscriber participation through clearer messaging and stronger calls to action.

Discovery: Understanding MSG’s Mission and Digital Challenges

We assessed MSG’s digital challenges, audience reach, and online ecosystem to identify key gaps and opportunities. These insights shaped a strategic plan to stabilize the website, clarify messaging, strengthen communication, and increase engagement across all platforms.
  • Initial Consultation and Goal Setting
    We met with MSG leadership to assess challenges including website instability, unclear messaging, inconsistent social media, and no email strategy. Together, we set goals to improve communication, boost engagement, and align MSG’s digital presence with its mission.
  • Audience and Local Impact Analysis
    We analyzed MSG’s audience reach and identified strong engagement in Arlington, Fort Worth, Mansfield, and Pantego. Facebook insights confirmed this local impact, with follower distribution showing MSG’s deep connection to the communities it serves and guiding future targeting efforts.
  • Digital Ecosystem Audit
    We completed a comprehensive audit of MSG’s website, SEO framework, content structure, social platforms, and analytics. This revealed broken elements, unclear navigation paths, and missed opportunities across email marketing, search visibility, and social engagement.
  • Strategic Roadmap Development
    Using insights from all discovery phases, we created a unified digital strategy focused on website stability, clear messaging, stronger communication channels, and increased engagement across email, social media, and the broader MSG online ecosystem.

Build: Strengthening MSG’s Digital Foundation

Website Reconstruction

We rebuilt key site elements, fixed structural issues, improved navigation, and added Member Spotlights and resources to better communicate MSG’s mission.

Content and Visual Enhancements

We reorganized pages for clarity and ease of use, refining messaging to highlight purpose, service, and brotherhood.

Email Newsletter Infrastructure

We created MSG’s first monthly newsletter series, delivering ministry updates and event reminders such as the annual BBQ.

Social Media Content Shift

We introduced a Scripture-centered, community-focused content framework that strengthened MSG’s presence on Facebook and Instagram.

Launch: Expanding MSG’s Digital Reach

  • Search Visibility Growth
    c We improved MSG’s search performance through clearer content and site structure. Google Search Console recorded 446 clicks (up 25%) and 4,148 impressions, led by queries like “men serving god” and “men serving god arlington tx.” Mission-focused searches also increased, reflecting stronger relevance.
  • Social Media Reach Expansion
    Consistent, mission-driven content expanded MSG’s social presence. Facebook saw 709 follows, 7,310 impressions, 16,437 media views, and 1,023 engagements. Instagram reached 157 followers, 1,415 views, and 615 reach, showing strong audience growth.
  • Email and Form Interaction
    Optimized forms and communication drove strong engagement, generating 3,430 views, 788 submissions, and a 91% click-through rate. The 2025 BBQ form performed especially well with 557 submissions.
  • Direct Engagement Growth (GA4)
    Improved clarity and messaging increased return traffic. Google Analytics recorded 286 direct sessions, 1,743 event counts (up 91%), and 31 minutes of engagement, demonstrating strong member loyalty.

Grow: Sustaining Engagement & Deepening Community Impact

  • Ongoing Content and Messaging Support
    Through consistent newsletters, social posts, and updated web resources, MSG’s community remained connected and engaged throughout the fall and winter seasons.
  • Strengthened Local Alignment
    Search behavior reflected growing community interest in local events such as the Arlington Christmas Parade, which MSG participated in. Queries included “arlington parade of lights” and “arlington christmas parade.”
  • Integrated Communications Ecosystem
    Website improvements, newsletter distribution, and strengthened social media now work together to support MSG’s mission and help more men engage with opportunities to serve.

Results (August 26 – December 10, 2025)

Initial rollout data points to strong early performance:

Website Clicks

Website Event Count

Website Impressions

Instagram Followers

Facebook Page Followers

Equip Your Mission With a Stronger Digital Foundation

Whether you’re a ministry, nonprofit, or community-focused organization, we help you strengthen communication, expand engagement, and grow with purpose. Let’s build the digital system your mission deserves.
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Why This Matters

Men Serving God didn’t just need a better website or more posts—they needed clarity, connection, and stronger digital foundations. This project shows that:
  • Clear messaging and stable systems help ministries communicate their mission with impact.
  • Consistent newsletters, social content, and search visibility deepen real engagement.
  • Strong local reach, direct traffic, and high form participation reflect genuine community growth.
  • Digital strategy, not just digital assets, helps organizations like MSG serve more effectively.