Ultrasound Imaging Concepts

Compassionate Imaging, Reimagined

Scope of Work

Ultrasound Imaging Concepts partnered with Advent Trinity to overhaul their digital presence and create a scalable growth system. The goal: connect with more uninsured and underserved patients by removing visibility and engagement barriers. From branding and CRM to SEO, ads, and social media, our mission-driven strategy positioned UIC as a trusted provider for overlooked communities.

Key Highlights

Services Rendered

Advent Trinity Marketing Agency provided an integrated suite of services, customized to fit the mission-driven and medically regulated nature of the brand:

Website Design & Development

Redesigned for speed, accessibility, and mobile responsiveness, the site now delivers a seamless experience for patients and referring providers.

Search Engine Optimization

Executed a technical and content-based SEO strategy, targeting high-intent, underserved local search queries to increase discoverability.

Videography & Photography

Produced high-quality, patient-first visuals that highlight the clinic's warmth, credibility, and professionalism, without feeling clinical or impersonal.

Social Media
Campaigns

Rolled out storytelling-based posts on Facebook and Instagram, featuring real testimonials, staff features, and educational series.

Google & Meta Advertising

Designed ultra-targeted campaigns with exceptionally low cost-per-clicks, focused on capturing high-intent, local searchers.

HubSpot CRM Automation

Implemented and customized HubSpot to create nurturing sequences, automate follow-ups, and capture lead data for long-term retention.

Referral Network Development

Built LinkedIn outreach sequences and directory optimization plans to create professional referral pipelines beyond traditional physician networks.

Discovery: Uncovering the Mission Behind the Medicine

We began with deep-dive sessions with founder Makeba Waller to uncover the full scope of UIC’s challenges. From fragmented online listings to zero automation, the diagnosis was clear: the clinic needed a digital strategy that matched its heart and hustle.

Consultation & Assessment
We listened. We reviewed. We aligned goals. UIC needed more than digital marketing—it needed a scalable system rooted in genuine patient care.
Competitive & Community Research
Analysis showed that competitors like Stork Vision were outranking UIC, not because they were better, but because they were louder. We studied what worked, then forged a path unique to UIC’s audience.
Digital Ecosystem Audit
We identified low mobile performance, duplicate Google listings, weak SEO structure, and lack of CRM as top barriers to visibility and patient retention.
Brand Clarity & Positioning
Rather than mimic competitors, we leaned into UIC’s greatest strength—compassionate care for underserved communities—and made that the cornerstone of all messaging.

Build: Laying the Digital Foundation

From January to March 2025, we rolled out the initial framework:

Launch: Going Live with Purpose

April through December 2025 marked the launch of multiple growth engines:

Paid Ads (Google, Meta, LinkedIn)
Strategically crafted campaigns that targeted both uninsured patients and referring professionals. Result: high engagement, low cost.
Local SEO & Directory Optimization
Cleaned up and claimed over 50 local listings, eliminating duplicates and boosting map-pack visibility.
Social Media Presence
Built consistent, engaging campaigns with educational spotlights, behind-the-scenes reels, and community-focused storytelling.
CRM Rollout via HubSpot
Created nurturing sequences for leads, automated appointment reminders, and engagement campaigns for lapsed users.
Professional Referral Outreach
Leveraged LinkedIn automation to reach OB/GYNs, community clinics, and midwives in DFW, expanding B2B referrals.

Results (March 15 – May 13, 2025)

While still early in rollout, the data tells a powerful story:

Google Ads Conversion

Google Serach Impressions

Inbound Calls

Google Console Clicks

CTR: 3.52%

Facebook Impressions

Backlinks Gained

HubSpot Leads Captured

“After 25 years in business, I realized I didn’t have it all together—my business needed help. What stood out most during Advent Trinity’s discovery process was their transparency. I could clearly see where my money was going and where it needed to go to drive real marketing results.

The entire team is hands-on, authentic, and full of energy. Since partnering with them, I’ve seen a major shift—from upgraded visuals and videos that give our patients a behind-the-scenes look, to a significant increase in diagnostic ultrasound appointments.

Change can be scary, but I’m glad I made the leap. You can’t go wrong with Advent Trinity Marketing.”

— Makeba Waller, Founder of Ultrasound Imaging Concepts

Founder Testimonial

Ready to Reach the People Who Need You Most?

Whether you’re a clinic, nonprofit, or health-centered business, if you’re ready to make digital work for your mission, we’re here to help. Let’s build your growth engine—one patient at a time.

Why This Matters

This case study isn’t about recognition—it’s a testament to how purpose-driven marketing delivers real results. With the right strategy, even resource-conscious clinics can:

Build

Launch

Grow

Scale

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