Blogging — While many businesses believe they don’t need a blog, numerous case studies have demonstrated the importance of content creation for business success.
HubSpot claims that businesses that prioritize blogging for lead generation generate 67% more leads than those that don’t. Additionally, business owners who prioritize blogging are a staggering 13 times more likely to see a profit than their non-blogging competitors.
The main concern for the majority of online businesses is increasing website traffic. However, this is considerably less of a challenge when a company prioritizes blogging for business. Companies that blog profit from organic traffic instead of paying for it through PPC ads or purchasing email lists. Writing blogs increases your online visibility and makes it simpler for consumers to find your page as each one you create adds another page to Google’s index.
NuvoDesk is a coworking office space in Arlington, TX. While many local businesses and startups take advantage of this type of workplace, they know that digital nomads utilize coworking spaces all over the world. This specific article targets this audience by appealing to their nomadic work style while offering an affordable option to attract them to their business. If a digital nomad happens to be searching for a coworking space, this article would pop up in their search and they may be inclined to click on it.
Consumers presently regard blogs as the #5 most dependable online information source. This makes it obvious that writing a blog that offers trustworthy content can aid readers in finding your website, connecting with your message, and navigating your sales funnel. This is especially true if you include strong calls to action in your blog postings.
The Cloisters of West Tawakoni is a townhome development in West Tawakoni, TX. Appealing to emotions is the best way to attract your target audience. We know that their target audience wants to live a certain lifestyle so this blog appeals to that. The blog attracts a person looking for a certain type of home and lifestyle and the call to action sends them to look at their available listings which will entice them to reach out to the realtor, book a tour, and ultimately buy a townhome.
Every business aspires to be recognized as an authority in its field, but doing so can be challenging without a strong blog. Blogs develop a reputation for relevancy and high-quality material, whereas PPC ads and email blasts don’t hold as much weight.
McKnight Insurance is an insurance broker in Mansfield, TX. They specialize in various insurance needs like auto and business. This article appeals to both of those target audiences and establishes McKnight’s expertise as insurance agents, giving advice on how to choose the right auto insurance protection.
Your individual posts will continue to drive traffic long beyond their initial publication date if you structure your blogging campaign properly. For instance, HubSpot claims that 70% of its website traffic comes from archived blog entries.
BFF Asian Grill and Sports Bar is a restaurant establishment in Arlington, TX. This blog has the most traffic of all their blogs and was published in 2020. It not only has an educational element but ranks in SEO with over 100 keywords and receives 114 clicks every month.
Pho95 is a restaurant establishment in Arlington, TX. This blog has a fun, relevant topic that interests its audience published in 2022. It ranks in SEO with almost 100 keywords and receives an average of 176 views per month.
AMS is a metal manufacturer in the Fort Worth area. This article showcases one of their smaller projects and the expertise they used to make it happen. It ranks in SEO with 95 keywords and gets just under 100 clicks per month and was originally published in 2021.
While some of these rankings may seem insignificant, know that some of these websites are only a few years old. SEO takes time. Blogging boosts SEO. If you need help building a company blog, ATMA can make it happen. Reach out to us! 682.270.8035