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Why Blogging Helps Your Brand + Examples from Our Portfolio
If you want to boost website traffic, generate leads, and establish your authority in your industry, blogging can achieve all this and more
Blogging has become increasingly important for business success, as demonstrated by numerous case studies. According to HubSpot, businesses that prioritize blogging for lead generation generate 67% more leads compared to those that don’t. In addition, business owners who prioritize blogging are a remarkable 13 times more likely to see a profit than their non-blogging competitors.
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
- 82% of marketers see a positive ROI from consistently blogging (Source: HubSpot)
- Blogging leads to 55% more website visitors (Source: Neal Schaffer)
4 Reasons Content Writing Is Critical For a Successful Brand
1. Blogging Drives Traffic To Your Website
The main concern for the majority of online businesses is increasing website traffic. However, this is considerably less of a challenge when a company prioritizes blogging for business. Companies that blog profit from organic traffic instead of paying for it through PPC ads or purchasing email lists. Writing blogs increases your online visibility and makes it simpler for consumers to find your page, as each one you create adds another page to Google’s index.
Example: NuvoDesk
Why NuvoDesk is Perfect for Digital Nomads
NuvoDesk is a coworking office space in Arlington, TX. While many local businesses and startups take advantage of this type of workplace, they know that digital nomads utilize coworking spaces all over the world. This specific article targets this audience by appealing to their nomadic work style while offering an affordable option to attract them to their business. If a digital nomad happens to be searching for a coworking space, this article would pop up in their search, and they may be inclined to click on it.
2. Blogging Boosts Conversions
Consumers presently regard blogs as the #5 most dependable online information source. This makes it obvious that writing a blog that offers trustworthy content can aid readers in finding your website, connecting with your message, and navigating your sales funnel. This is especially true if you include strong calls to action in your blog postings.
Example: The Cloisters of West Tawakoni
You’re Not Just Buying a Home, You’re Buying a Lifestyle
The Cloisters of West Tawakoni is a townhome development in West Tawakoni, TX. Appealing to emotions is the best way to attract your target audience. We know that their target audience wants to live a certain lifestyle, so this blog appeals to that. The blog attracts a person looking for a certain type of home and lifestyle, and the call to action sends them to look at their available listings, which will entice them to reach out to the realtor, book a tour, and ultimately buy a townhome.
3. Blogging Helps You Share Your Unique Expertise
Every business aspires to be recognized as an authority in its field, but doing so can be challenging without a strong blog. Blogs develop a reputation for relevancy and high-quality material, whereas PPC ads and email blasts don’t hold as much weight.
Example: McKnight Insurance
Do I Need Business Auto Insurance if I am Self-Employed and Use My Personal Car?
McKnight Insurance is an insurance broker in Mansfield, TX. They specialize in various insurance needs like auto and business. This article appeals to both of those target audiences and establishes McKnight’s expertise as insurance agents, giving advice on how to choose the right auto insurance protection.
4. Blogs Are Evergreen Content
Your individual posts will continue to drive traffic long beyond their initial publication date if you structure your blogging campaign properly. For instance, HubSpot claims that 70% of its website traffic comes from archived blog entries.
Example: BFF Asian Grill and Sports Bar
How Rice Became a Staple in Asian Cuisine
BFF Asian Grill and Sports Bar is a restaurant establishment in Arlington, TX. This blog has the most traffic of all their blogs and was published in 2020. It not only has an educational element but ranks in SEO with over 100 keywords and receives 114 clicks every month.
Example: Pho95
Pho Memes and Jokes for Pho-n
Pho95 is a restaurant establishment in Arlington, TX. This blog has a fun, relevant topic that interests its audience published in 2022. It ranks in SEO with almost 100 keywords and receives an average of 176 views per month.
Example: AMS
Making Vintage Cool Again: How Sandblasting and Powder Coating Renews Your Old Metal Furniture
AMS is a metal manufacturer in the Fort Worth area. This article showcases one of their smaller projects and the expertise they used to make it happen. It ranks in SEO with 95 keywords and gets just under 100 clicks per month and was originally published in 2021.
Blogging For Business
The importance of blogging in achieving business success cannot be overstated, as evidenced by our of case studies. In today’s digital age, businesses must adapt to the ever-evolving landscape of the internet, and blogging is one of the most effective ways to do so.
Blogging is not just about generating leads, however. It also plays a critical role in building a company’s reputation and establishing it as an authority in its industry. By providing valuable and informative content to readers, businesses can demonstrate their expertise, build trust with their audience, and establish themselves as thought leaders in their respective fields. This, in turn, can lead to increased brand awareness, improved customer loyalty, and, ultimately, higher profits.
Moreover, blogging can also enhance a business’s search engine optimization (SEO) efforts. By incorporating relevant keywords and topics into their blog posts, businesses can increase their visibility in search engine results pages, which can drive more traffic to their website. This, in turn, can lead to more leads and conversions, which can ultimately translate into increased revenue.
It is clear that blogging is an essential component of any successful digital marketing strategy. Businesses that prioritize content creation through blogging not only generate more leads and profits but also establish themselves as industry authorities and enhance their overall online presence. In today’s competitive business landscape, investing in a high-quality blog can be the difference between success and failure.
If you need help building a company blog, ATMA can make it happen. Reach out to us! 682.270.8035
