A Guide to Restaurant Social Media MarketingA Guide to Restaurant Social Media MarketingA Guide to Restaurant Social Media MarketingA Guide to Restaurant Social Media Marketing
  • Home
  • About ATMA
  • Portfolio
  • Marketing Services
      • ADA Website Compliance
      • Affiliate Management
      • App Development
      • Branding
      • Content Marketing
      • Conversion Rate Optimization
      • Digital Consultancy
      • Email Marketing
      • Local SEO
      • Logo Design
      • Mobile Marketing
      • Online Presence Analysis
      • Pay Per Click (PPC) Management
      • Photography
      • Press Release
      • Reputation Management
      • Search Engine Optimization (SEO)
      • Social Media Ads Management
      • Social Media Marketing
      • Videography
      • Website Design
      • Website Development
      • Website Hosting
      • Website SEO
  • Your Industry
    • Business Services
    • Health and Wellness
    • Insurance
    • Non-Profit
    • Manufacturers
    • Real Estate
    • Restaurant
  • Resources & More
    • Blogs
    • Courses
    • Digital Report
    • Free Listing Scan
    • Newsroom
    • Podcast
    • Social Media Quiz
    • Webinar
  • Partner With Us
    • Affiliate
    • White Label
  • Submit A Ticket
Get Started
video marketing
Video Marketing Report for 2022
July 31, 2022
google review
Google Review Link: How to Generate One and Share
October 1, 2022
Published by leslie on September 1, 2022
Categories
  • Restaurants
  • Social Media
Tags
  • A Guide to Restaurant Social Media Marketing
  • facebook
  • How Restaurants Use Social Media
  • instagram
  • online presence
  • restaurant marketing
  • Restaurant Social Media Marketing
  • TikTok
  • youtube
restaurant sign

Here are some examples of how restaurants use social media to engage their present customers and attract new ones.

Social media is an essential component of managing a modern business because it can help you increase your consumer base and convert one-time visitors into loyal customers.

While your website is your main priority, a social media strategy is an essential component of your restaurant marketing plan, whether it’s as basic as consistently publishing images of your specials and promos across all channels or leveling up and pushing your postings on your best-performing platforms.

So, how do you effectively promote your restaurant on social media? 

Why Is Social Media Important For Restaurants?

Social media management for restaurants is essential for establishing and expanding your clientele, to put it plainly. Having a social media presence is no longer an option: It’s a necessity. It’s where your guests are going to get information about your establishment.

Additionally, it’s crucial to create a distinctive online presence and identity for restaurants as customers turn more and more toward digital platforms. Here is what it ought to accomplish:

  • Inform clients and maintain lines of communication
  • Provide an opportunity for people to find your restaurant online
  • Enables you to visually share your food online
  • Enhance your restaurant’s authenticity and professionalism

How Restaurants Use Social Media

Restaurants communicate with customers on social media in a fun, useful, and attractive ways. Here are some examples of how restaurants use social media platforms like Facebook, Instagram, TikTok, Twitter, and others:

  • Post high-quality photos of food and drinks
  • Post seasonal, daily, or weekly menus
  • Showcase customer content
  • Communicate with customers
  • Show behind-the-scenes shots and videos of employees and customers
  • Highlight employees like chefs, servers, bartenders, and others
  • Share changes in hours or additional locations

Generally speaking, you should aim to publish on your company’s social media pages at least three times every week to avoid losing followers. Come up with original restaurant social media content ideas that will appeal to your audience and try to post multiple times per week.

Your Restaurant on Instagram

Instagram continues to have more influence over consumers’ buying habits, particularly millennials. According to Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence. 

It’s essential to set up your Instagram account as a business account when creating it. Don’t select the options for the creator or personal account. You get access to additional data and general analytical insights when you open a business account. You may also configure contact preferences and launch Instagram Ad campaigns thanks to this.

You need a consistent aesthetic throughout your account. Visitors want to see a beautiful array of visually appealing photos – let your pictures do the talking.

Your Restaurant on Facebook

Facebook is a great resource if you’re targeting Gen X. Similar to Instagram, it’s essential to make sure you set up the account as a”Local Business or Place”  and not as a personal account. Add your location, phone number, and website address to your Facebook profile because most people will visit your page in search of information rather than appealing images.

A quality cover photo, notice of discounts and promotions, and an online buying link (if you don’t have one, get one!) should all be included. These all contribute to the legitimacy of your Facebook page and facilitate user navigation.

Get Your Restaurant on Social

Of course, there are other platforms that your guests may be on (like TikTok and YouTube) that you can showcase your restaurant and originality, but Facebook and Instagram will definitely get you started. Remember that restaurants are all about community. Create a sense of community online, and they’ll turn into your biggest fans.

Although creating and maintaining a thriving social media network can seem like a difficult undertaking, at its core, social media is about people. Create a social presence for your business so that clients can connect with you even when you’re not around (and use it effectively as a marketing channel). 

Check out our partner Nuvioo! Not only are they an all-inclusive CROS system, but they can also help you with marketing all on one platform! (Of course, Advent Trinity can, too!)

By Leslie Radford
Share
0
leslie
leslie

Related posts

social media applications on Mobile phone
January 8, 2023

What Social Media Platform Do You Identify With Most?


Read more
Mobile Phone Taking Photo of an Indoor Plant with grid feature
December 22, 2022

Phone Photography: How to Take Amazing Pictures for Social Media


Read more
facebook concept
May 24, 2022

How to Create An Effective Facebook Ad Strategy 


Read more

Comments are closed.

682.270.8035

support@adventtrinity.com

2909 E Arkansas Lane
Suite C
Arlington, Texas 76010

Useful Links
  • About ATMA
  • Portfolios
  • Awards/Badges
  • Support
By Industry
  • Business Services
  • Health and Wellness
  • Insurance
  • Manufacturers
  • Non-Profit
  • Real Estate
  • Restaurant
Partner Programs
  • Affiliate
  • White Label
Resources
  • Blogs
  • Courses
  • Digital Report
  • Newsroom
  • Podcast
  • Portfolios
  • Social Media Quiz
  • Webinar

Legal
  • Privacy Policy
  • Terms and Conditions
  • Accessibility Statement
  • ADA Website Compliance
Cities We Work With
  • Addison
  • Arlington
  • Dallas
  • Fort Worth
  • Frisco
  • Grand Prairie
  • Mansfield
  • Plano
Services
  • Website Development
  • Website Design
  • Web Hosting
  • App Development
  • Content Marketing
  • Local SEO
  • Logo Design
  • Social Media Marketing
Copyright © Advent Trinity Marketing Agency. All rights reserved.
Get Started