HERE’S WHAT ADVENT TRINITY CAN DO FOR
Every business service company wants to establish a social media presence in order to stand out and get noticed. In a world of social media followers, it has become easier for companies to hone in and target specific groups of prospective customers. With literally millions of people worldwide on social media—and many on hours throughout each day—it is simple to reach a vast number of potential clients this way.
To win their trust, deliver high-quality content, think about your platform’s audiences, engage with your audience, and take advantage of online reviews.
No matter where you do business, the tech, business consulting, and other business services markets are constantly evolving. Keeping your clients in the loop with advice, helpful content, or industry reports shows that you’re an active participant in your industry. You don't always want to sell, sell, sell to your potential clients. Make sure you are adding interactive and engaging content.
According to Social Media Today, people and businesses use Facebook Messenger to send 20 billion messages per month, and 300,000 Messenger bots are active on the platform. A bot can answer questions 24/7 and can significantly reduce your workload. Having a chat option can help you generate leads.
Social media has affected the way we interact with one another as people and businesses. This is especially true for your industry, which is why having a social media presence is no longer an option – it’s a necessity.
Advent Trinity Marketing Agency can help with creating beautiful graphics and unique content to engage your followers and help increase your brand awareness.
SEO is a critical piece of a business service strategy. There are various SEO strategies you can implement to rise above your competitors to become the top business service in your market, but it’s not easy.
SEO, or search engine optimization, is the process of making sure that search engines (and other automated devices) can keep your most valuable information (phone number, hours of operation, location, products, etc.) up to date.
Your clients are doing their research online to help them decide who they should do business with. They’re looking at reviews, who shares your content, and who has the best resources.
SEO has gotten extremely complex. It’s not something you can learn on the fly. Consulting with an experienced marketing agency like Advent Trinity can help you see where your website could use improvement. Having SEO will increase your visibility in Google and other search engines and generate organic traffic that ultimately converts your prospects into clients.
Local SEO is a game-changer in the business service industry. With 46% of all Google searches looking for local information and 92% of searchers picking businesses on the first page of local search results, you need local SEO to work for you. As people are searching for local business consultants, tech companies, and more, you have to optimize in this arena.
By making sure your business listings are currently online, you can boost your SEO. Advent Trinity can easily update 100s of listings with our software, making sure your business service information is consistent across multiple listings.
A blog can also be helpful when establishing your online presence as search engines will constantly be crawling your site looking for new information that may be helpful to a potential customer.
Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.), and links from other websites. So when you sign up for an all-inclusive marketing package, we can make sure your blogs and your website are promoted across all platforms.
Content marketing is the hallmark of a responsive business service website. A mobile-optimized, highly responsive website with no valuable content is a total waste. Content marketing is a critical part of SEO and the best way to have your website indexed. Website content helps you build credibility, reputation, and connect with the audience.
Having a blog can establish you as the go-to business expert in your niche while building customer loyalty and increasing engagement and client retention. The more your client can get to know about you and the people behind the scenes via your blog, the stronger the connection they will have to your company.
Many service providers know the benefits of blogging and constantly updating other content on their websites, but it’s difficult to maintain the consistency needed to be found on SERPs. There is research, writing, formatting, and scheduling that all go into maintaining a blog. Outsourcing may be your best option.
Advent Trinity will make sure your website content is of excellent quality and authentic. We do all the research for you to include keywords, making sure that your site is quick and user-friendly and can be found where your customers are looking. Your website content must solve a problem and answer user questions.
Other Marketing Techniques
Email campaigns allow you to connect, engage, and compel with your new leads while keeping existing customers interested in your service. According to a recent report, 86% of consumers would prefer to receive emails.
Advent Trinity can set your service up with a way to capture customers’ information, set up a CRM (customer relations management system), and stay infront of them with valuable information. We provide analytics that can help you see which types of emails, subject lines, and body copy are most effective. You can use what you learn from your email analytics to guide your future email marketing strategy.
By sending emails, you stay top-of-mind with your current and past clients and professional connections and it’s easy to get more leads and direct traffic to your listings.
Not only does your logo determine the initial impression on new visitors, but it also provides an image for loyal clients and transfers the message of your business.
A compelling logo design prompts customers to consider the concept that drives your company. They can form an opinion before they even know you. Logos should reflect your business's personality, be eye-catching, and tell a story.
Advent Trinity Marketing Agency has fantastic graphic designers that can create an attractive logo and our marketing team can help with establishing your brand message.
Having a local listing management plan not only ensures that your online business listings are attracting clients; it’s also informing them of any operational changes within your company and portraying the image you want to reflect.
Over the past few years, local SEO has skyrocketed to the top of brand reputation priorities thanks to the rise of “near me” searches. Ensuring that your listings have up-to-date information on your business helps fuel purchase decisions and deepen trust with the consumer.
Here are five ways Advent Trinity can help with reputation management:
- Monitor online reviews
- Respond to negative reviews
- Ask for reviews from customers
- Keep your listings updated
- Research the competition
56% of millennials name video as the most engaging content type available on the web today.
50% of the adults surveyed find videos more engaging than other content forms.
Most successful digital marketing experts in the business service industry implement testimonial videos. Prospects can see firsthand the real people that use your services.
There are significant advantages to your company investing in and producing promotional videos that make a lasting impact. By regularly sharing quality, engaging videos with your audience, you’ll build trust and credibility, which will keep clients coming back and giving you referrals.
Videos Advent Trinity can help you create:
- Product videos
- Testimonial videos
- Educational videos
- How-to videos
- Animation videos
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.