HERE’S WHAT ADVENT TRINITY CAN DO FOR
Entertainment and Recreation
Website
For the entertainment and recreation industries, a website is an essential tactic for success. A website provides an opportunity for businesses to build relationships with their customers as well as highlight new products and services. Companies can also use their website to develop an audience base through marketing campaigns and engage in data analysis to better understand their customer’s preferences. With a great website, businesses in the entertainment and recreation industries have the potential to reach more people, increase revenues, and stay competitive.
A website is an ideal place for your service to educate clients and provide valuable resources. A business such as yours must provide information beyond itself and the services you offer. You should focus on delivering content that can help guide potential clients throughout their buying process.
Website optimization is a key way entertainment businesses can increase their visibility. Making sure your website is optimized with the right keywords and content helps your business rank higher in search engine results, directing more potential customers to your business. SEO techniques like using titles, subtitles, meta descriptions, keyword research, and link building can go a long way in increasing organic traffic to your website.
The perfect entertainment website design allows clients to find information like products, resources, hours of operation, and contact info easily without too much distraction. A well-designed website can help your service increase brand awareness and attract more quality leads.
A study conducted in 2015 reported that “84% of consumers believe that small businesses with websites are more credible than ones without an online presence”. Having a website gives your potential customers confidence in your ability to offer them the
products or services they are looking for.
Have access to rich analytics reports for your website through Advent Trinity. You can get valuable information about how visitors reach your website, keywords used in searches, pages visited, and what content drives the most traffic.
Your website is a great place to capture leads. Quotes, FAQs, and blogs will make an entertainment website the go-to resource for customers. It’s also important to have a live chat feature – users will want to ask questions, but not necessarily call you. Through strategic content, interactive features, and a successful user experience, website users can easily be converted to becoming long-standing and committed clients.
Having a professional website with engaging content and videos will increase traffic and promote sales. The layout, color scheme, images, number of extraneous items and distractions, type of content, type of
advertising, the ease of finding a contact page, and the ability to independently find answers to questions are things your industry needs to take into consideration when developing your website. Advent Trinity Marketing Agency has expert web designers and web developers to design the perfect website that captures your brand’s personality while providing content that speaks to your brand message.
Social Media
Every entertainment business needs to establish a social media presence to stand out and get noticed. In a world of social media followers, it has become easier for companies to hone in and target specific groups of prospective customers. With literally millions of people worldwide on social media—and many on hours throughout each day—it is simple to reach a vast number of potential clients this way.
To win their trust, deliver high-quality content, think about your platform’s audiences, engage with your audience, and take advantage of online reviews.
No matter where you do business, the entertainment and recreation markets are constantly evolving. Keeping your customers in the loop with new ways to experience your business, helpful content, or updates on specials shows that you’re the fun, exciting business people want to enjoy. You don't always want to sell, sell, sell to your potential clients.
Make sure you are adding interactive and engaging content.
According to Social Media Today, people and businesses use Facebook Messenger to send 20 billion messages per month, and 300,000 Messenger bots are active on the platform. A bot can answer questions 24/7 and can significantly reduce your workload. Having a chat option can help you generate leads.
Social media has affected the way we interact with one another as people and businesses. This is especially true for your industry, which is why having a social media presence is no longer an option – it’s a necessity.
Advent Trinity Marketing Agency can help with creating beautiful graphics and unique content to engage your followers and help increase your brand awareness.
Ad Campaign
The recreation industry certainly needs advertising to be competitive. No matter which sector of entertainment you're in, being able to let potential customers know that your business exists and is ready to entertain them is vitally important. Getting the word out about your offering can really help maximize market penetration and create effective brand awareness. Advertising can also help demonstrate your commitment and ambition to your existing customer base as well as show what sets you apart from competitors in the same field.
Pay-per-click (PPC) advertising is a great way to get your business in front of potential customers who are searching for the best deal, specific services, or simply a recreational venue that’s near them.
While you may think most people ignore ads, one survey by the research and rating website Clutch, said 75% of people say paid ads make it easier to find the information they are searching for.
The main benefit of a PPC advert is that you’re not going to get charged until someone clicks on your ads. According to research, marketers average over 2.47% conversion rate with AdWords. However, creating PPC campaigns for your venue is not easy. The Google ad platform has gotten so complicated these days that even experienced analysts have to pay close attention. A reputable digital marketing agency like Advent Trinity will simplify the process for you. We can stretch your ad budget much further than you can on your own.
With low-cost website marketing and hyper-targeted social media ads, your company can easily capture leads while keeping your costs low. Facebook is the number one platform for capturing leads for Gen X and Baby Boomers. While Instagram can attract younger generations.
Brand recognition and awareness are everything in the world of marketing. Advertising online helps you generate better brand recognition. The more people who see your brand on social media, sidebar ads, email campaigns, etc., the more you will become implanted in their minds. Because of online advertising's cost-effective, adaptable, and versatile nature, it can be done on a large scale and for long periods, or in short stints (i.e. you have a limited-time offer).
Our job as a digital marketing agency is to deliver timely and engaging campaigns that help grow your customer base and increase your ROI. Creating and delivering engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, and setting up paid advertising initiatives – it’s a lot of work. However, having a strategic and effective digital marketing plan in place allows you to target specific markets that will bring you more leads.
Advent Trinity provides data-driven insights and marketing metrics that deliver meaningful results. And if something's not working, we can pull it and try something else. Online advertising allows you to be fluid and adaptive in your marketing.
SEO/Blogs
SEO is a critical piece of a marketing strategy for recreation venues. There are various SEO strategies you can implement to rise above your competitors to become the top business service in your market, but it’s not easy.
SEO, or search engine optimization, is the process of making sure that search engines (and other automated devices) can keep your most valuable information (phone number, hours of operation, location, products, etc.) up to date.
Your clients are doing their research online to help them decide who they should do business with. They’re looking at reviews, who shares your content, and who has the best resources.
SEO has gotten extremely complex. It’s not something you can learn on the fly. Consulting with an experienced marketing agency like Advent Trinity can help you see where your website could use improvement. Having SEO will increase your visibility in Google and other search engines and generate organic traffic that ultimately converts your prospects into customers.
Local SEO is a game-changer in the entertainment industry. With 46% of all Google searches looking for local information and 92% of searchers picking businesses on the first page of local search results, you need local SEO to work for you. As people are searching for local entertainment venues, you have to optimize in this arena.
By making sure your business listings are currently online, you can boost your SEO. Advent Trinity can easily update 100s of listings with our software, making sure your entertainment venue information is consistent across multiple listings.
A blog can also be helpful when establishing your online presence as search engines will constantly be crawling your site looking for new information that may be helpful to a potential customer.
Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.), and backlinks from other websites. So when you sign up for an all-inclusive marketing package, we can make sure your blogs and your website are promoted across all platforms.
Content marketing is the hallmark of a responsive recreation website. A mobile-optimized, highly responsive website with no valuable content is a total waste. Content marketing is a critical part of SEO and the best way to have your website indexed. Website content helps you build credibility, reputation, and connect with your audience.
Having a blog can establish you as the go-to place to have fun while building customer loyalty and increasing engagement and customer retention. The more your prospects can get to know about you and the people behind the scenes via your blog, the stronger the connection they will have to your company.
Many entertainment providers know the benefits of blogging and constantly updating other content on their websites, but it’s difficult to maintain the consistency needed to be found on SERPs. There is research, writing, formatting, and scheduling that all go into maintaining a blog. Outsourcing may be your best option.
Advent Trinity will make sure your website content is of excellent quality and authentic. We do all the research for you to include keywords, making sure that your site is quick and user-friendly and can be found where your customers are looking. Your website content must solve a problem and answer user questions.
Other Marketing Techniques
Email Marketing
Logo Design and branding
Email marketing is another way recreational services can increase sales. Some benefits of email marketing include cost-effectiveness, sharability, and it is easy to measure success rates (ROI). Emailing clients can increase trust and loyalty and develop relationships between your service and your customers.
Emails are one of the most converting digital marketing strategies in the entertainment industry for a couple of reasons. First, email marketing is known for its high ROI. You can expect an average return of $42 for every $1 you spend on email marketing. Second, email marketing is wildly underutilized by businesses, with only 26% regularly using email marketing for sales. Finally, the average open rate for marketing emails is 22%, which is pretty significant.
Email campaigns allow you to connect, engage, and compel with your new leads while keeping existing customers interested in your service. According to one report, 86% of consumers would prefer to receive emails.
Advent Trinity can set your venue up with a way to capture customers’ information, set up a CRM (customer relations management system), and stay infront of them with valuable information. We provide analytics that can help you see which types of emails, subject lines, and body copy are most effective. You can use what you learn from your email analytics to guide your future email marketing strategy.
By sending emails, you stay top-of-mind with your current and past clients and professional connections and it’s easy to get more leads and direct traffic to your website.
It’s hard to develop a logo without having a clear idea of your branding. It’s much more than choosing colors and font, although those things are important as well.
Your brand must convey your company's identity and the culture you intend to foster. You need to have developed buyer personas, a mission and vision statement, as well as the fundamental values of your business. You can then develop your logo once those things are established.
Logos are the most recognizable marketing tool, which makes this element of your branding strategy crucial for creating a base of loyal customers. Not only does your logo determine the initial impression on new visitors, but it also provides an image for loyal clients and transfers the message of your business.
A compelling logo design prompts customers to consider the concept that drives your company. They can form an opinion before they even know you. Logos should reflect your business's personality, be eye-catching, and tell a story.
Advent Trinity Marketing Agency has fantastic graphic designers that can create an attractive logo and our marketing team can help with establishing your brand message.
Reputation Management
Your online reputation is just as important as person-to-person referrals. While your website content is vital, there is another type of online content equally important: online reviews.
Today’s consumers check online reviews for most services before they decide to do business with you. What’s said about you in those reviews has a big influence on their decision to work with you. This is a critical marketing strategy for entertainment venues to incorporate.
This starts with your service itself. Realize that everything you do with customers impacts your marketing. Your business must make customer service part of your company’s culture. It’s crucial to follow up with clients and encourage them to leave you a review.
Regularly monitoring your reviews gives you a better understanding of what customers think after they visit your venue. You can then use this information to improve your operations. Want your venue to rank higher on Google search results pages? Start by asking everyone for reviews. Make it easy for them to do so.
Having a local listing management plan not only ensures that your online business listings are attracting clients; it’s also informing them of any operational changes within your company and portraying the image you want to reflect.
Over the past few years, local SEO has skyrocketed to the top of brand reputation priorities thanks to the rise of “near me” searches. Ensuring that your listings have up-to-date information on your business helps fuel purchase decisions and deepen trust with the consumer.
Here are five ways Advent Trinity can help with reputation management:
- Monitor online reviews
- Respond to negative reviews
- Ask for reviews from customers
- Keep your listings updated
- Research the competition
Videography
Video marketing can take place on a physical website, through a social media platform, on a blog, on YouTube, or on other platforms. Videos can be embedded anywhere and are extremely effective in capturing client attention. They are also a much more creative and engaging way to present information quickly— most importantly, for your service to represent your brand. Video marketing can help in the following ways:
- Establish credibility and trust
- Increase conversion and sales
- Allow for shareable content
- Ads and email marketing go hand-in-hand
- Cater to mobile users
The idea of creating videos to market a business has been around for ages. What’s changed is the importance of incorporating videos into your content strategy and what platforms you share them on. Video marketing is the use of videos to promote your business and services, reach a wide audience, and boost engagement on your social media channels. It’s also a cost-effective way to reach customers and stay ahead of competitors.
76% of adults surveyed say they’ve purchased after watching a marketing video.
Millennials (18-34) are most likely to respond favorably to video marketing, with 85% of them saying they’ve purchased a marketing video.
56% of millennials name video as the most engaging content type available on the web today./p>
50% of the adults surveyed find videos more engaging than other content forms.
Successful businesses implement testimonial videos. Prospects can see firsthand the real people that use your services.
There are significant advantages to your company investing in and producing promotional videos that make a lasting impact. By regularly sharing quality, engaging videos with your audience, you’ll build trust and credibility, which will keep clients coming back and giving you referrals. Videos Advent Trinity can help you create:
- Product videos
- Testimonial videos
- Educational videos
- How-to videos
- Animation videos
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.
