SEO is a critical piece of a marketing strategy for recreation venues. There are various SEO strategies you can implement to rise above your competitors to become the top business service in your market, but it’s not easy.
SEO, or search engine optimization, is the process of making sure that search engines (and other automated devices) can keep your most valuable information (phone number, hours of operation, location, products, etc.) up to date.
Your clients are doing their research online to help them decide who they should do business with. They’re looking at reviews, who shares your content, and who has the best resources.
SEO has gotten extremely complex. It’s not something you can learn on the fly. Consulting with an experienced marketing agency like Advent Trinity can help you see where your website could use improvement. Having SEO will increase your visibility in Google and other search engines and generate organic traffic that ultimately converts your prospects into customers.
Local SEO is a game-changer in the entertainment industry. With 46% of all Google searches looking for local information and 92% of searchers picking businesses on the first page of local search results, you need local SEO to work for you. As people are searching for local entertainment venues, you have to optimize in this arena.
By making sure your business listings are currently online, you can boost your SEO. Advent Trinity can easily update 100s of listings with our software, making sure your entertainment venue information is consistent across multiple listings.
A blog can also be helpful when establishing your online presence as search engines will constantly be crawling your site looking for new information that may be helpful to a potential customer.
Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.), and backlinks from other websites. So when you sign up for an all-inclusive marketing package, we can make sure your blogs and your website are promoted across all platforms.
Content marketing is the hallmark of a responsive recreation website. A mobile-optimized, highly responsive website with no valuable content is a total waste. Content marketing is a critical part of SEO and the best way to have your website indexed. Website content helps you build credibility, reputation, and connect with your audience.