Say Hello to Leslie!

Leslie Radford is a Content Manager and Head of Public Relations at Advent Trinity Marketing Agency. This vital role involves creating compelling content that resonates with various audiences and managing the agency's public image and relations. Leslie combines expertise in crafting narrative-driven content with strategic public relations skills to enhance the agency's reputation, build relationships with media, and position the agency and its clients as leaders in their respective industries.
leslie radford

Content Manager and Head of PR

Achievements & Certifications

  • advent trinity google partner badge
  • accessibe logo
  • wpengine preferred badge
  • semrush certified agency partner
  • social media specialist certification badge
  • content marketing specialist certification badge
  • customer value optimization specialist certification badge

Professional Experience

  • Advent Trinity Marketing Agency, Arlington, TX
    Content Manager/Editor/Head of Public Relations (April 2020 – Present)
    Crafts and executes diverse marketing strategies, including email campaigns and social media management for numerous clients, and initiates an AI-driven content creation process, significantly increasing website traffic, email engagement, social media followings, and content output.
  • Self-Employed, Mansfield, TX
    Freelance Content Writer/Editor (January 2017 – April 2020)
    Specialized in high-converting copy for a range of digital platforms.
  • Generalist Teacher, Texas (August 2007- July 2013)
    Taught 4th, 5th, and 6th grades. All subjects. Favorite subjects to teach: English and Reading.
  • Media Roles in Texas and New Mexico (1995-2010): Newspaper, Radio, TV, and PR Organizations

    Muleshoe Journal (Muleshoe, TX) - Started in high school learning to be a journalist and photojournalist. Returned after college as the editor.

    Clovis News Journal (Clovis, NM)- Journalist. Beats- Arts and Entertainment, Military, Police, Religion.

    Quay County (Clovis, NM) - Interim editor; journalist, photojournalist.

    Suburbia News (Seagoville, TX) - Editor; journalist, photojournalist.

    Eastern New Mexico University (Portales, NM) - Public Relations Department. Press release writer.

    KICA-FM (Clovis, NM) - Morning show host, evening DJ.

    KTQM-FM (Clovis, NM) - Morning show host. KSMX/KSEL-FM (Portales, NM) - Afternoon DJ/morning show host.

    KENW-TV (Portales, NM) - Field reporter, weather reporter.

Education

  • B.S. Communication/Art, Eastern New Mexico University, Portales, NM Alternative Texas Teaching Certification, Region 18 ESC, Midland, TX

Certifications

  • HubSpot Content Marketing
  • HubSpot Email Marketing
  • HubSpot Social Media Marketing
  • HubSpot SEO
  • HubSpot Digital Marketing

Skills

  • Copywriting: Website Content, Blog, Press Release, Vlog Scripts, Email
  • Marketing Automation
  • Story Telling
  • Pitch Decks
  • Social Media Marketing: Facebook, LinkedIn, Instagram, Twitter, Pinterest
  • Content Strategy Development
  • Campaign Development
  • Search Engine Optimization

Key Responsibilities

  • Develop and execute a cohesive content strategy that supports and extends marketing initiatives for both the agency and its clients.
  • Produce a broad range of content, including but not limited to blog posts, articles, white papers, press releases, and website copy.
  • Lead the development and implementation of innovative public relations strategies to enhance brand visibility and media engagement.
  • Build and maintain relationships with journalists, influencers, and other media stakeholders to secure and grow media coverage.
  • Serve as the agency's spokesperson to the media, ensuring consistent messaging and a professional image.
  • Craft press releases, media statements, and articles for publication, managing the dissemination of information to the public and the media.
  • Align content and PR initiatives with the agency's brand identity, ensuring a consistent voice and message across all platforms and media interactions.
  • Collaborate with the marketing and design teams to ensure that the visual elements of the communications match the words.
  • Prepare and implement crisis communications plans and manage public relations issues swiftly and professionally.
  • Monitor public and media sentiment to address potential issues preemptively.
  • Monitor, analyze, and communicate PR results regularly.
  • Use analytics to measure the effectiveness of content and PR campaigns, adjusting strategies as necessary to improve engagement and reach.
  • Exceptional writing and editing skills, with a proven ability to create informative and engaging content.
  • Strong understanding of public relations, media relations, and digital media strategies.
  • Excellent communicator and creative thinker, able to use data and intuition to inform decisions.
  • Ability to work under pressure and manage sensitive issues with discretion and professionalism.
  • A proactive mindset, with the enthusiasm to pursue media opportunities and the tenacity to build a strong network.
Leslie’s role as Content Manager and Head of PR is key to maintaining and advancing Advent Trinity Marketing Agency’s narrative in the public domain. Through compelling content and strategic public relations efforts, Leslie plays a critical role in shaping and sharing the agency's stories, enhancing its visibility, and strengthening its reputation among clients, media, and the broader industry.

Leslie: Unplugged

  • Born and raised in West Texas
  • B.S. in Communications from ENMU
  • Former journalist, morning radio DJ, teacher, business owner, and truck driver
  • Awards from the New Mexico Press Association and New Mexico Broadcasters Association
  • First-generation high school and college graduate
  • Favorite colors are red, turquoise, black
  • Love horses, big dogs, Mountains > beaches, Fall > Summer, Wine connoisseur, and True Crime, need I say more? #SSDGM
  • Favorite places in Texas: Luckenbach and Terlingua