HERE’S WHAT ADVENT TRINITY CAN DO FOR
Many non-profit organizations are almost always operating with smaller teams, tighter budgets, and restricted timelines. We understand that here at Advent Trinity. When you focus on growing your online presence, you will attract more supporters for your organization because you will be more easily accessible.
By bringing together the data, platforms, technology, media, and devices that drive the most change in an organization, digital marketing for non-profits can attract donors, boost funding, engage volunteers, and fulfill your obligations. Since non-profits are more focused on achieving more with less, raising awareness of what your organization does will boost performance.
Digital marketing can open your non-profit to a global audience by removing the limitations of time and accessibility while adding convenience and expanded reach. Non-profit marketing makes it easy for people to hear and spread the word about what you do.
As a non-profit, you want to establish an emotional connection with the target audience. There are several ways you can do this with Advent Trinity.
Organizations in the non-profit sector we cater to 501(c)(3) Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals Organizations, 501(c)(4) Civic Leagues, Social Welfare Organizations, and Local Associations of Employees, 501(c)(6) Business Leagues, Chambers of Commerce, Real Estate Boards, etc., 501(c)(7) Social and Recreational Clubs, and more.
A website is fundamental to marketing your organization. Having a website will help showcase your services and resources. Here, you can really amp up your brand with videos from charity events, informative blogs, and so much more.
A great non-profit website design is not just eye-catching, it’s effective as well. Some website designers focus strictly on the visual aspects, others simply focus on creating a simple and useful website that is straight to the point. An effective website for your non-profit blends both the visual aspects and usefulness into one design while appealing to the emotions of the visitor to join in your cause.
The perfect nonprofit website design allows visitors to find information like donor resources, events, hours of operation, and contact information easily without too much distraction. A well-designed website can help your organization increase brand awareness and attract more quality donors or volunteers. Your website should encourage a long-term relationship with visitors.
Your About Us page is the most important page on your non-profit organization’s website. This page will be the most visited page as visitors can learn more about your organization and causes. It should tell a story about the foundation from inception to the present and can introduce key leaders behind the organization.
By providing tools and resources (like FAQs and events calendar), you can be sure visitors will engage with your site content and find that your organization is valuable to them. While non-profits have a host of information to share with page visitors, it’s important not to overwhelm them. Having organized individual pages with a clean layout, clear calls-to-action, and lots of white space is elemental in your design.
Advent Trinity provides rich analytics reports for your website where you’ll get valuable information about how visitors reach your website, keywords used in searches, pages visited, and what content drives the most traffic.
A website for your foundation should reflect the organization’s personality and brand message, be visually appealing, and have informative content all while being user-friendly.
SEO, or search engine optimization, is the process of making sure that search engines (and other automated devices) can keep your most valuable information (phone number, hours of operation, location, etc.) up to date.
People are doing their research online to help them decide who they should do partner with. They’re looking at reviews, who shares your content, and who has the best resources. Local SEO can be a game changer for your organization, especially if you operate on a local scale. With people searching for local charities to support, you have to optimize this area.
By making sure your business listings are current, you can boost your SEO. A blog can also be helpful when establishing your online presence as search engines will constantly be crawling your site looking for new information that may be helpful to a potential customer.
Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.), and links from other websites. So when you sign up for an all-inclusive marketing package, we can make sure your blogs and your website are promoted across all platforms.
Content marketing is the hallmark of a responsive non-profit website. A mobile-optimized, highly responsive website with no valuable content is a total waste. Content marketing is a critical part of SEO and the best way to have your website indexed. Website content helps you build credibility, and reputation, and connect with your audience. The more your sponsors and donors can get to know about your organization behind the scenes via your blog, the stronger the connection they will have to your brand.
Advent Trinity will make sure your website content represents the heart of your foundation. We do all the research for you to include keywords, making sure that your site is quick and user-friendly and can be found where your customers are looking. Your website content must solve a problem and answer a question.
Social media allows organizations with limited budgets to reach a larger audience quickly. Social media platforms allow organizations to tell their story and increase brand awareness. It’s a great way to promote fundraising initiatives and share news about your organization.
Social media is about building your community and sharing useful information, resources, and links, as well as answering questions and letting your followers get to know your organization. A recent survey of 9,000 non-profits showed Facebook as the non-profit primary social network as you are allowed to create groups that target people who are specifically interested in your foundation. That same survey said that 39.5% of people who discover non-profits on Facebook make donations.
By consistently producing content, your audience will look forward to what you have to offer. You could also share photos or videos of what your organization is doing make change on a local or global scale.
Advent Trinity begins with detailed market research to determine which social media platform your target audience is actively using and then create content based on that research.
With the amount of metrics we can report on each of your social media channels, we will know what type of content is working and what we need to change.
Our job as a digital marketing agency is to deliver timely and engaging campaigns that help grow your membership and increase your ROI. Creating and delivering engaging content, maintaining member communications, establishing an online presence, reviewing data-driven analytics, and setting up paid advertising initiatives – it’s a lot of work.
However, having a strategic and effective digital marketing plan in place allows you to target specific markets that will bring more awareness to your foundation.
Advent Trinity provides data-driven insights and marketing metrics that deliver meaningful results. And if something's not working, we can pull it and try something else. Online advertising allows you to be fluid and adaptive in your marketing.
Brand recognition and awareness are everything in the world of marketing. Advertising online helps you generate better brand recognition. The more people who see your organization’s brand on social media, sidebar ads, email campaigns, etc., the more you will become implanted in their minds.
Because of online advertising's cost-effective, adaptable, and versatile nature, it can be done on a large scale and for long periods, or in short stints (i.e. you have an upcoming event). Social advertising is a great way to raise awareness for a fundraising campaign and create public interest.
Pay-per-click advertising, also called PPC, is a digital marketing strategy popularly integrated by professional business owners. These ads are used to directly target potential leads who are searching online for something specific.
The main benefit of a PPC ad is that you’re not going to get charged until someone clicks on them. According to research, marketers average over 2.47% conversion rate with Adword.
Logo Design & Branding
Your branding is what’s going to set you apart from the thousands of other organizations. By getting to know your foundation at its core, Advent Trinity can help you with brand messaging, making sure you keep consistent with your story and how you want to be perceived.
Your brand needs to tell a story of who you are as an organization and the culture you want to cultivate. You must have your donor and member personas fleshed out, a mission and vision statement, as well as your foundation’s core values. Once you have that in place, then you can create your logo.
It’s hard to develop a logo without having a clear idea of your branding. It’s much more than choosing colors and font, although those things are important as well.
Logos are the most recognizable marketing tool, which makes this element of your branding strategy crucial for creating a base of loyal members. Not only does your logo determine the initial impression on new visitors, but it also provides an image for loyal members and transfers the message of your cause.
Good logos make viewers think about an idea that underlies your brand. They can form an opinion before they’ve even talked to you. Logos should reflect your organization’s personality, be eye-catching, and tell a story.
Other Marketing Techniques
Emails are one of the most converting digital marketing strategies for charities. Email marketing is known for its high ROI. For every $1 you spend on email marketing, you can expect an average return of $42.
Email campaigns allow you to connect, engage, and compel new leads while keeping existing members interested in your foundation. According to a recent report, 86% of consumers would prefer to receive emails.
Advent Trinity can set your non-profit up with a way to capture potential members’ information, set up a CRM (customer relations management system), and stay infront of them with valuable information. By sending emails, you stay top-of-mind with your current and past members and it’s easy for them to forward this information to someone else who may be interested in your cause.
Analytics can help you see which types of emails, subject lines, and body copy are most effective. You can use what you learn from your email analytics to guide your future email marketing strategy.
The idea of creating videos to market your organization has been around for ages. What’s changed is the importance of incorporating videos into your content strategy and what platforms you share them on. Video marketing is the use of videos to promote your causes, reach a wide audience, and boost engagement on your social media channels. It’s also a cost-effective way to reach customers and stay ahead of competitors.
76% of adults surveyed say they’ve purchased after watching a marketing video.
Millennials (18-34) are most likely to respond favorably to video marketing, with 85% of them saying they’ve purchased a marketing video.
56% of millennials name video as the most engaging content type available on the web today.
50% of the adults surveyed find videos more engaging than other content forms.
There are significant advantages to your foundation investing in and producing promotional videos that make a lasting impact. By regularly sharing quality, engaging videos with your audience, you’ll build trust and credibility, which will keep members coming back and giving you referrals.
Video marketing is one of the most powerful marketing tools for your non-profit as it fosters engagement, storytelling, and authenticity.
We know that funds can be a factor when it comes to non-profits and their digital marketing efforts. That’s why we offer digital consulting services that will guide you through shaping and prioritizing solutions that will provide optimum impact and effectiveness to suit your budget, time restraints, and internal resources.
Advent Trinity will meet with you and your team members to get a thorough understanding of your organization, your members, the foundation’s needs, and goals.
Our experts can assess the impact and effectiveness of your digital technologies and even investigate what your competitors are doing well. We can then identify KPIs for further measurement and evaluation of your online strategy for success.
Once these things have been established, you and your team armed with a plethora of tools and strategies to do the work on your own.