
Here’s what Advent Trinity can do for
Real Estate:
In today’s digital era, it’s essential for real estate agents to have a strong online presence. It is crucial for building brand awareness for you as a real estate agent, widening exposure, and attracting more eyeballs to your business. Having an SEO strategy and social media plan will help you stand out from your competitors. As with many industries, implementing a digital marketing strategy takes time and effort, but Advent Trinity is here to help lighten the load.
Many possibilities.
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Logo Design and Branding, Reputation Management, and Videography
Social Media
Social media is an absolute goldmine for real estate businesses.
Real estate on social media involves a lot of moving pieces and keen attention to detail. It’s also a prime place to prospect and generate leads. With so many clients flocking to social in search of their next property, you need to be able to meet them there.
According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:
77% of realtors actively use social media for real estate in some way, shape, or form 47% of real estate businesses note that social media results in the highest quality leads versus other sources 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%), and Instagram (39%) are most realtors’ top picks.
One of the biggest benefits of real estate social media posts is the ability to highlight your success stories to connect with clients. Your clients are spoiled for choice when it comes to finding an agent or company, so the more you’re able to provide proof of your satisfied clients, the better. These types of posts do double-duty in both building a sense of social proof and showing off the human side of your business.
No matter where you do business, the real estate market at large is constantly evolving.
Keeping your clients in the loop with advice, helpful content, or industry reports shows that you’re an active participant in your industry. You don't always want to sell to your potential clients, so renovation ideas, inspiration, and home maintenance are both informative and valuable posts to make.
If you’re going to be out and about you’ll want to encourage clients to meet face-to-face by letting them know about your latest events. This can be done via Facebook events or a simple image-based post on Instagram.
According to Social Media Today, people and businesses use Facebook Messenger to send 20 billion messages per month, and 300,000 Messenger bots are active on the platform. A bot can answer questions 24/7 and can significantly reduce your workload.
Social media has affected the way we interact with one another as people and businesses. This is especially true for real estate agents, which is why having a social media presence is no longer an option – it’s a necessity.