Ruben Duarte
Di Hola a Ruben!
Meet the VP, Co-Founder, & Lead Search Marketer
Innovative and results-driven Vice President of Advent Trinity Marketing with extensive experience in developing search marketing strategies, leading teams, and managing client relationships. Expert in performance analysis and reporting, collaboration and integration, and staying aware of market trends. Demonstrated success in transforming a small startup into a thriving business with multiple employees. Proficient in project management, sales, and a variety of marketing and business management tools. Recognized for exceptional leadership and strategic vision, contributing to the rapid growth and success of multiple ventures.
Education
Tarrant County Community College
General Studies – 2008 – 2010
Arlington, Texas, United States
Lamar High School
Diploma – Graduated in 2011
Arlington, Texas, United States
CERTIFICATIONS
- Google Partner Certification
- HubSpot Certification
- Semrush Partner Certification
Technical Skills
- Canva
- ChatGPT
- Google Ads
- Google Analytics
- HubSpot
- MailChimp
- Microsoft Excel
- Salesforce
- Semrush
- Slack
- Trello
- WordPress
- YouTube Ads
Skills
- Bilingual: Fluent in English and Spanish, enabling effective communication with diverse client bases.
- Search Marketing Strategy Development: Expert in developing and implementing effective search marketing strategies.
- Team Leadership: Skilled in leading and managing cross-functional teams to achieve business objectives.
- Performance Analysis and Reporting: Proficient in analyzing performance metrics and generating comprehensive reports.
- Client Relationships Management: Adept at building and maintaining strong relationships with clients.
- Collaboration and Integration: Experienced in collaborating with different departments and integrating marketing efforts.
- Market and Trends Awareness: Keeping up-to-date with market trends and industry developments.
Awards
Rotarian of the Year
2019 – 2020 | Arlington, Texas, United States
Arlington Highlands Rotary Club
Professional Experience
Advent Trinity Marketing Agency
Vice President and Lead Search | January 2022 – Present | Arlington, Texas, United States
- Leadership: Founded Advent Trinity Marketing Agency in 2018 alongside Bryan Acosta (CEO).
- Search Marketing Strategy Development: Develop and implement comprehensive search marketing strategies tailored to each client's unique needs.
- Team Leadership: Lead and manage a team of marketing professionals, ensuring alignment with overall business goals.
- Performance Analysis and Reporting: Analyze marketing performance using advanced analytics tools and guide the team to make data-driven adjustments for continuous improvement.
- Client Relationships Management: Build and maintain strong relationships with clients, ensuring their needs are met and exceeded.
Key Contributions
Advent Trinity
Grew the company from a small startup to a thriving business with multiple offices and employees.
NuvoDesk
Played a significant role in the development and success of NuvoDesk, helping future business.
BFF Asian Grill
Created a successful video commercial that enhanced customer engagement and business growth.
Fitness Connection USA
Sales Manager | 2016 – 2018 | Arlington, Texas, United States
- Sign up new members and ensure a clean and welcoming environment.
- Address members' problems and concerns to enhance their experience.
Park Place Motorcars Mercedes-Benz
Valet | 2014 – 2016 | Arlington, Texas, United States
- Locate and retrieve members' vehicles and provide a welcoming environment.
- Guide members to their desired destinations.
MetroPCS
District Manager | 2012 – 2014 | Arlington, Texas, United States
- Oversee day-to-day operations and ensure merchandise is stocked and properly presented.
- Ensure all stores meet their sales quotas and manage inventory.
- Recruit and develop promising managers and sales representatives.
Panda Express
Cook | 2010 – 2012 | Arlington, Texas, United States
- Prepare and cook food, and assist with closing the store.
McDonald's
Drive-Thru Operator | 2008 – 2010 | Arlington, Texas, United States
- Take customer orders and ensure prompt service.
Key Responsibilities
Ruben’s role as the VP and Lead Search Marketer is integral to the backbone of Advent Trinity Marketing Agency’s success, driving the search marketing arm to deliver results that matter and contribute to the agency’s and its clients’ overarching goals.
Search Marketing Strategy Development
- Spearheads the development and execution of comprehensive SEO strategies that align with client goals and objectives.
- Conduct in-depth keyword research, competitor analysis, and market insights to inform strategic decisions.
Team Leadership
- Lead, inspire, and manage the search marketing team to ensure they are highly motivated and perform at their best.
- Oversee training and development to enhance team skills and ensure adherence to the latest SEO best practices and standards.
Performance Analysis and Reporting
- Utilize advanced analytics tools to monitor and evaluate search rankings, traffic, and other key metrics, adjusting strategies as necessary for maximum performance.
- Prepare and present detailed reports to clients and senior management, showcasing results and ROI.
Client Relationship Management
- Engage directly with clients to understand their business objectives and tailor search marketing strategies accordingly.
- Act as a trusted advisor, offering expertise and guidance to clients on their search marketing journey.
Collaboration and Integration
- Work closely with other departments, such as content marketing and digital advertising, to ensure a cohesive and integrated approach to digital marketing campaigns.
- Contribute to business development activities by providing insights and strategies that demonstrate the value of search marketing.
Market and Trends Awarenss
- Stay abreast of the latest search engine updates, SEO techniques, and industry trends to keep the agency ahead of the curve.
- Regularly share knowledge and insights with the team and clients, fostering a culture of continuous learning and innovation.
Personal Attributes
- A strategic thinker with the ability to see the big picture while also paying attention to the minute details of search marketing campaigns.
- Possess exceptional analytical skills to derive meaningful insights from complex data sets.
- Exhibit strong leadership capabilities, capable of managing and inspiring a specialized team.
- Display excellent communication skills, with the ability to convey complex SEO concepts to non-expert audiences.
- Demonstrate a commitment to continuous learning and staying current with the rapidly evolving digital marketing landscape.
Ruben: Unplugged
- Born in Cuba
- Raised in Arlington, Texas
- Co-found a business with my best friend
- Anime and car enthusiast
- Find me at the gun range!
- Spending quality time with my family and dogs
