Andrea López

Di Hola a Andrea!

Meet the Social Media Manager & Brand Expert

Experienced and results-driven social media manager with extensive expertise in managing social media accounts and designing promotional materials. Proven track record in leveraging social media marketing to drive business growth and enhance brand presence. Demonstrated success in managing multi-faceted projects and leading cross-functional teams. Adept at using advanced social media technologies and analytics to deliver measurable results. Proficient in project management, graphic design, and a variety of social media and business management tools. Recognized for exceptional creativity and strategic vision, contributing to the rapid growth and success of multiple ventures.

Education

Universidad Latinoamericana

Bachelor of Communication & Public Relations – 2013 – 2017

Universidad de la República Mexicana

Mexico City, Mexico

CERTIFICATIONS

Technical Skills

Adobe Illustrator
Adobe Photoshop
Canva
e-Clincher
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter/X
YouTube

Skills

Social Media Account Management: Expert in managing and optimizing social media accounts across various platforms.
Graphic Design: Proficient in designing promotional materials using advanced graphic design tools.
Social Media Marketing: Skilled in developing and executing social media campaigns to boost brand awareness and engagement.
Project Management: Adept at overseeing projects from conception to completion, ensuring timely delivery and quality.
Content Creation: Creating engaging and compelling content for social media, websites, and promotional materials.
Event Coordination: Experienced in coordinating events and creating marketing materials to support them.
Photography: Skilled in event photography and visual content creation.

Professional Experience

Advent Trinity Marketing Agency

Social Media Manager | July 2018 – Present | Arlington, Texas, United States

Social Media Management: Manage and optimize social media accounts for various clients, ensuring consistent and engaging content.
Promotional Materials: Design promotional materials to support marketing campaigns and enhance brand presence.
Graphic Design: Create visually appealing graphics for social media posts, advertisements, and promotional materials.

Key Contributions

Another Company

LATAM Media Monitor | July 2017 – January 2019 | Arlington, Texas, United States

Orderlivery

Educational Project Assistant | June 2016 – June 2017 | Mexico City, Mexico

CNEP

Communication Assistant | October 2014 – April 2016 | Mexico City, Mexico

Key Responsibilities

As Social Media Manager and Brand Expert, Andrea is instrumental in shaping the online presence and brand voice of Advent Trinity Marketing Agency and its clients. Her role requires a combination of marketing acumen, creativity, and the ability to connect with and grow an online community effectively. Andrea’s strategic approach to social media management ensures that the agency and its clients stay relevant and thrive in the ever-changing digital landscape.

Social Media Strategy Development

Craft and implement innovative social media strategies that align with client goals and the agency’s branding efforts.
Stay ahead of social media trends and adapt strategies to capitalize on new opportunities for engagement and growth.

Content Creation and Management

Oversee the creation of engaging, high-quality content that resonates with target audiences and reinforces brand messaging.
Manage the social media content calendar, ensuring a consistent flow of content across all platforms.

Brand Management

Monitor and enhance the online brand reputation for the agency and clients, ensuring brand consistency in voice, messaging, and visuals across all digital touchpoints.
Provide brand strategy expertise to clients, assisting them in defining and articulating their brand identity.

Engagement and Community Building

Engage with followers, respond to queries promptly, and foster a positive community around the brand.
Identify and engage with influencers and brand advocates to expand brand reach and credibility.

Analytics and Reporting

Utilize social media analytics tools to track campaign performance, gather insights, and make data-driven decisions to improve results.
Prepare and present detailed reports on social media performance, including audience growth, engagement metrics, and ROI.

Cross-Functional Collaboration

Work closely with other marketing functions, such as content marketing and advertising teams, to ensure a cohesive marketing approach.
Liaise with the design team to develop visually appealing graphics and multimedia for social media campaigns.

Personal Attributes

Demonstrates expertise in social media management with a keen understanding of different platforms and how to optimize content for each.
Strong creative skills, with the ability to craft compelling stories and create content that captures attention and encourages sharing.
Excellent communication and interpersonal skills, enabling effective collaboration and community engagement.
A proactive mindset, with the ability to anticipate trends, identify opportunities, and take initiative in a fast-paced environment.
Commitment to staying informed about evolving social media practices and digital marketing strategies.

Andrea: Unplugged

Born & Raised in Mexico City, Mexico
Happily Married
Discovering a new culture and putting down roots in beautiful Arlington, Texas
Crazy lover of tacos and dogs!
Loves listening to podcasts: Favorites are horror stories, personal growth, and comedy.