Di Hola a Andrea!

Experienced and results-driven social media manager with extensive expertise in managing social media accounts and designing promotional materials. Proven track record in leveraging social media marketing to drive business growth and enhance brand presence. Demonstrated success in managing multi-faceted projects and leading cross-functional teams. Adept at using advanced social media technologies and analytics to deliver measurable results. Proficient in project management, graphic design, and a variety of social media and business management tools. Recognized for exceptional creativity and strategic vision, contributing to the rapid growth and success of multiple ventures.

Download Andrea's Resume

Social Media Manager & Brand Expert

Achievements & Certifications

  • advent trinity google partner badge
  • accessibe logo
  • wpengine preferred badge
  • semrush certified agency partner
  • social media specialist certification badge
  • content marketing specialist certification badge

Professional Experience

Advent Trinity Marketing Agency
Social Media Manager | Jul 2018 - Present | Arlington, TX, United States

  • Social Media Management: Manage and optimize social media accounts for various clients, ensuring consistent and engaging content.
  • Promotional Materials: Design promotional materials to support marketing campaigns and enhance brand presence.
  • Graphic Design: Create visually appealing graphics for social media posts, advertisements, and promotional materials.

Key Contributions

  • Vintage Barbershop: Increased business bookings to a full weekly capacity using social media marketing strategies.
  • Men Serving God: Helped raise over $100,000 for the non-profit organization through effective social media campaigns.
  • BFF Asian Grill & Sports Bar: Tripled business revenue using targeted social media marketing efforts.

Another Company
LATAM Media Monitor | Jul 2017 - Jan 2019 | Mexico City, MX

  • Monitored sports accounts in print and digital media across Latin America.

A Favor de lo Mejor
Educational Project Assistant | Jun 2016 - Jun 2017 | Mexico City, MX

  • Assisted in writing and supervising articles and managing social media content.

CNEP
Communication Assistant | Oct 2014 - Apr 2016 | Mexico City, MX

  • Managed content for magazines, websites, and social media platforms.
  • Coordinated events and created marketing materials.
  • Supported event photography.

Skills

  • Social Media Account Management: Expert in managing and optimizing social media accounts across various platforms.
  • Graphic Design: Proficient in designing promotional materials using advanced graphic design tools.
  • Social Media Marketing: Skilled in developing and executing social media campaigns to boost brand awareness and engagement.
  • Project Management: Adept at overseeing projects from conception to completion, ensuring timely delivery and quality.
  • Content Creation: Creating engaging and compelling content for social media, websites, and promotional materials.
  • Event Coordination: Experienced in coordinating events and creating marketing materials to support them.
  • Photography: Skilled in event photography and visual content creation.

Education

Bachelor in Communication and Public Relations
Universidad Latinoamericana | 2013 - 2017 | Mexico City, MX

Universidad de la República Mexicana | Mexico City, MX

Certifications

  • DigitalMarketer Content Marketing Specialist
  • DigitalMarketer Social & Community Manager
  • HubSpot Delivering Client Success
  • HubSpot Inbound Marketing
  • HubSpot Social Media Marketing

Technical Skills

  • Adobe Illustrator: Created vector graphics and illustrations.
  • Adobe Photoshop: Edited and retouched photos.
  • Canva: Designed social media graphics and marketing materials.
  • e-Clincher: Managed and scheduled social media posts.
  • Facebook: Developed and executed social media campaigns.
  • Instagram: Created content and increased follower engagement.
  • LinkedIn: Managed professional networking and brand presence.
  • Pinterest: Created visual content and drove traffic to the website.
  • TikTok: Produced engaging video content for brand promotion.
  • Twitter/X: Crafted tweets and monitored brand mentions.
  • YouTube: Managed channel and optimized video content.

Key Responsibilities

  • Craft and implement innovative social media strategies that align with client goals and the agency’s branding efforts.
  • Stay ahead of social media trends and adapt strategies to capitalize on new opportunities for engagement and growth.
  • Oversee the creation of engaging, high-quality content that resonates with target audiences and reinforces brand messaging.
  • Manage the social media content calendar, ensuring a consistent flow of content across all platforms.
  • Monitor and enhance the online brand reputation for the agency and clients, ensuring brand consistency in voice, messaging, and visuals across all digital touchpoints.
  • Provide brand strategy expertise to clients, assisting them in defining and articulating their brand identity.
  • Engage with followers, respond to queries promptly, and foster a positive community around the brand.
  • Identify and engage with influencers and brand advocates to expand brand reach and credibility.
  • Utilize social media analytics tools to track campaign performance, gather insights, and make data-driven decisions to improve results.
  • Prepare and present detailed reports on social media performance, including audience growth, engagement metrics, and ROI.
  • Work closely with other marketing functions, such as content marketing and advertising teams, to ensure a cohesive marketing approach.
  • Liaise with the design team to develop visually appealing graphics and multimedia for social media campaigns.
  • Demonstrates expertise in social media management with a keen understanding of different platforms and how to optimize content for each.
  • Strong creative skills, with the ability to craft compelling stories and create content that captures attention and encourages sharing.
  • Excellent communication and interpersonal skills, enabling effective collaboration and community engagement.
  • A proactive mindset, with the ability to anticipate trends, identify opportunities, and take initiative in a fast-paced environment.
  • Commitment to staying informed about evolving social media practices and digital marketing strategies.
As Social Media Manager and Brand Expert, Andrea is instrumental in shaping the online presence and brand voice of Advent Trinity Marketing Agency and its clients. Her role requires a combination of marketing acumen, creativity, and the ability to connect with and grow an online community effectively. Andrea’s strategic approach to social media management ensures that the agency and its clients stay relevant and thrive in the ever-changing digital landscape.

Andrea: Unplugged

  • Born and raised in Mexico City
  • Happily married
  • Discovering a new culture and putting down roots in beautiful Arlington, TX.
  • Crazy lover of tacos and dogs!
  • Loves listening to podcasts: Favorites are horror stories, personal growth, and comedy.
andrea acosta in her natural habitat in a heart shaped ball pit with pink and white balls

Download Andrea's Resume