Ruben Duarte, as the Vice President and Lead Search Marketer at Advent Trinity Marketing Agency, stands as a key figure in orchestrating the company’s search marketing strategies and ensuring their effectiveness in driving business growth. Ruben combines in-depth search engine optimization (SEO) expertise with leadership qualities to enhance the agency’s offerings and sustain its competitive edge. This role demands a thorough understanding of search marketing, a strategic mindset, and the ability to lead a team towards achieving outstanding results.
VP and Lead Search Marketer
- Search Marketing Strategy Development
- Team Leadership
- Performance Analysis and Reporting
- Client Relationship Management
- Collaboration and Integration
- Market and Trends Awareness
- Personal Attributes
- Spearheads the development and execution of comprehensive SEO strategies that align with client goals and objectives.
- Conduct in-depth keyword research, competitor analysis, and market insights to inform strategic decisions.
- Lead, inspire, and manage the search marketing team to ensure they are highly motivated and perform at their best.
- Oversee training and development to enhance team skills and ensure adherence to the latest SEO best practices and standards.
- Utilize advanced analytics tools to monitor and evaluate search rankings, traffic, and other key metrics, adjusting strategies as necessary for maximum performance.
- Prepare and present detailed reports to clients and senior management, showcasing results and ROI.
- Engage directly with clients to understand their business objectives and tailor search marketing strategies accordingly.
- Act as a trusted advisor, offering expertise and guidance to clients on their search marketing journey.
- Work closely with other departments, such as content marketing and digital advertising, to ensure a cohesive and integrated approach to digital marketing campaigns.
- Contribute to business development activities by providing insights and strategies that demonstrate the value of search marketing.
- Stay abreast of the latest search engine updates, SEO techniques, and industry trends to keep the agency ahead of the curve.
- Regularly share knowledge and insights with the team and clients, fostering a culture of continuous learning and innovation.
- A strategic thinker with the ability to see the big picture while also paying attention to the minute details of search marketing campaigns.
- Possess exceptional analytical skills to derive meaningful insights from complex data sets.
- Exhibit strong leadership capabilities, capable of managing and inspiring a specialized team.
- Display excellent communication skills, with the ability to convey complex SEO concepts to non-expert audiences.
- Demonstrate a commitment to continuous learning and staying current with the rapidly evolving digital marketing landscape.
- Born in Cuba
- Raised in Arlington, TX
- Life highlights: Opportunity to co-found a business with my best friend
- Lifelong learner
- Anime enthusiast, a car enthusiast, and into healthy lifestyle
- Find me at the gun range!
- Spending quality time with my family and my dogs