Di Hola a Ruben!

Ruben Duarte, as the Vice President and Lead Search Marketer at Advent Trinity Marketing Agency, stands as a key figure in orchestrating the company’s search marketing strategies and ensuring their effectiveness in driving business growth. Ruben combines in-depth search engine optimization (SEO) expertise with leadership qualities to enhance the agency’s offerings and sustain its competitive edge. This role demands a thorough understanding of search marketing, a strategic mindset, and the ability to lead a team towards achieving outstanding results.

VP and Lead Search Marketer

Achievements & Certifications

  • advent trinity google partner badge
  • accessibe logo
  • wpengine preferred badge
  • semrush certified agency partner
  • Analytics & Data Specialist Certification
  • customer value optimization specialist certification badge

Professional Experience

  • Advent Trinity Marketing Agency
    VP & Lead Search Marketer (February 2018 to present)
    Manages various roles, including updating listings to boost local SEO, tracking advertising metrics and keywords to strengthen online presence, customer service, and project management to keep the team and clients on track.
  • Fitness Connection
    Sales Rep (June 2017 - February 2018)
    Managed gym memberships and maintained customer service.
  • MetroPCS
    Manager (June 2013 - June 2017)
    Oversaw operations, training, and financial management.


  • High School Diploma, Lamar High School, Arlington, TX (June 2012)


  • Bilingual
  • Google/YouTube Ads Management
  • Management
  • Sales
  • Search Engine Marketing
  • Technical Support

Key Responsibilities

  • Spearheads the development and execution of comprehensive SEO strategies that align with client goals and objectives.
  • Conduct in-depth keyword research, competitor analysis, and market insights to inform strategic decisions.
  • Lead, inspire, and manage the search marketing team to ensure they are highly motivated and perform at their best.
  • Oversee training and development to enhance team skills and ensure adherence to the latest SEO best practices and standards.
  • Utilize advanced analytics tools to monitor and evaluate search rankings, traffic, and other key metrics, adjusting strategies as necessary for maximum performance.
  • Prepare and present detailed reports to clients and senior management, showcasing results and ROI.
  • Engage directly with clients to understand their business objectives and tailor search marketing strategies accordingly.
  • Act as a trusted advisor, offering expertise and guidance to clients on their search marketing journey.
  • Work closely with other departments, such as content marketing and digital advertising, to ensure a cohesive and integrated approach to digital marketing campaigns.
  • Contribute to business development activities by providing insights and strategies that demonstrate the value of search marketing.
  • Stay abreast of the latest search engine updates, SEO techniques, and industry trends to keep the agency ahead of the curve.
  • Regularly share knowledge and insights with the team and clients, fostering a culture of continuous learning and innovation.
  • A strategic thinker with the ability to see the big picture while also paying attention to the minute details of search marketing campaigns.
  • Possess exceptional analytical skills to derive meaningful insights from complex data sets.
  • Exhibit strong leadership capabilities, capable of managing and inspiring a specialized team.
  • Display excellent communication skills, with the ability to convey complex SEO concepts to non-expert audiences.
  • Demonstrate a commitment to continuous learning and staying current with the rapidly evolving digital marketing landscape.
Ruben’s role as the VP and Lead Search Marketer is integral to the backbone of Advent Trinity Marketing Agency’s success, driving the search marketing arm to deliver results that matter and contribute to the agency's and its clients' overarching goals.

Ruben: Unplugged

  • Born in Cuba
  • Raised in Arlington, TX
  • Life highlights: Opportunity to co-found a business with my best friend
  • Lifelong learner
  • Anime enthusiast, a car enthusiast, and into healthy lifestyle
  • Find me at the gun range!
  • Spending quality time with my family and my dogs