With 2 billion websites on the internet, the best way to get a leg up in business is to make sure you are constantly evaluating your analytics and making sure you are one step ahead of your competitors.
To know what’s working and what isn’t, you need to track as many metrics as you can; to see where you’re wasting time or money, and how this can be improved. If you’re not measuring your web analytics, your business could suffer.
It’s easy to become overwhelmed with the amount of data available. It can be difficult to know just which data is relevant, and which is not.
By following analytics over long periods, you can see insights around trends. Comparing monthly or quarterly analytics can allow you to see trends as they’re developing and you can make adjustments.
Vanity metrics like blog post views, view counts, email open rates, and social channel likes do not have much of an impact on your ROI.
The best way to look at metrics is how they relate to your ROI— they tell you how your revenue is impacted.
Bounce rate, conversion rate, engagement, email click-through rate, leads, and exit page rates are data that you should be paying attention to. This will tell you how long someone is on your webpage, if they made a purchase (or thought about it), how interested they are in what you have to say, and whether they’re finding what they are looking for on your website.
Web analytics is immensely helpful when it comes to growing your business. If you’re not sure where to get started with your digital marketing strategy, Advent Trinity can help.