Your business paid a pretty penny to have a website designed. It has stunning graphics and photos, but you’re not getting the ROI you had hoped. A website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd. It’s missing that certain something. A blog, perhaps?
3 significant reasons why your company needs a blog
Connect with customers
Think of your blog as a direct communication channel to your customers. This is a place that you can educate about products and services, share relevant trends, and allow your brand personality to come to life. You can share the blog on social media and have something valuable to offer your clients. It’s a tool that allows customers to start a conversation with you and interact on a new level, thus building trust and authority in your brand.
A blog can help you increase your search engine rankings. It won’t get you on the first page of Google instantly, but it will significantly improve your rankings over time. Search engines reward you for producing fresh content, using relevant keywords, and meeting the needs of online searchers. The easier it is to find you online, the more people will interact with your website, ultimately driving sales.
By educating your audience on your products and services, you build a trust and likeability factor with them. In doing so, they are more likely to buy from you because you have given them valuable information they trust.
Businesses that blog generate more leads than businesses that don’t. One study found that consumers are 131% more likely to buy from a brand immediately after they read their educational content. Another study shows businesses that blog get 55% more website traffic than those that don’t. Do you really want to be losing all those leads to your competitor?
So, if you’re looking to reach new audiences, build your brand, and stand out from the competition, and attract your target audience, then your business needs a blog.
Written By – Leslie Radford