• Digital Marketing: Website Design & Development, SEO, Web Hosting, & Content Writing in Arlington, TX | *Appointment-based marketing company
  • 682.270.8035
Advent Trinity Marketing Agency white logo with blue half AAdvent Trinity Marketing Agency white logo with blue half AAdvent Trinity Marketing Agency white logo with blue half AAdvent Trinity Marketing Agency white logo with blue half A
  • Home
  • About
  • Portfolio
  • Services
      • ADA Website Compliance
      • Digital Consultancy
      • Pay Per Click (PPC) Management
      • Social Media Marketing Services
      • Affiliate Management
      • Email Marketing Services
      • Photography
      • Videography Services
      • App Development Services
      • Local SEO Services
      • Press Release
      • Website Design Services
      • Branding Services
      • Logo Design
      • Reputation Management Services
      • Website Development Services
      • Content Marketing Services
      • Mobile Marketing
      • Search Engine Optimization (SEO)
      • Website Hosting
      • Conversion Rate Optimization
      • Online Presence Analysis
      • Social Media Ads Management
      • Website SEO
  • Industries
      • Bookkeeping and Tax Services
      • Insurance
      • Business Services
      • Manufacturers Industry
      • Ecommerce Services
      • Non-Profit
      • Entertainment and Recreation
      • Real Estate
      • Health and Wellness Industry
      • Restaurant Industry
      • Hospitality
      • Salons and Barbershops
  • Resources
    • Analytics Reporting
    • Blogs
    • Courses
    • Digital Report
    • How To, Hints, & Tips
    • Marketing E-Books
    • Newsroom
    • Podcast
    • Quizzes
    • Webinar
  • Partnerships
    • Affiliate
    • White Label
  • Support
Get Free Proposal
✕
inbound-marketing-vs-outbound-marketing concept
Inbound Marketing Vs. Outbound Marketing
August 4, 2021
3-tips-on-social-media-marketing
3 Tips on Social Media Marketing
August 4, 2021
Published by Ruben Duarte on August 4, 2021
Categories
  • Blogging
Tags
  • blog
  • blogging
  • business blog
why-blogging-is-important

Why Blogging is Important

Discover why blogging is important and how to start a blog for your website and use it to boost your SEO

When ranking websites, search engines like Google tend to favor ones with well-written, frequently-updated content; a blog helps you meet this requirement. You can add a new blog entry every day, week, or month to let your audience and search engines know that you’re on top of things! Blogs are also a great place to use niche keywords that may be harder to add to the main pages of your site but can help you connect to specific segments of your market and drive more traffic.

Here’s how to start a blog for your website and use it to boost your SEO

Research Other Blogs

Do some market research to see what your top competitors and people in your field are writing about. Search for them by typing your keywords into Google along with the word “blog”. For example, if you’re a personal stylist, you could search for “fashion blog.” You can also take a look at your competitors’ social media and check what types of blog posts get the most shares, likes, and comments.

Set Goals & Define Topics

Define the purpose of your blog, whether it’s to promote your products or services, establish your expertise, or simply to connect better to your target audience. Determining your goals will help you decide what blog topics will help you achieve them.

Choose topics based on your keywords. Try to include a keyword in the title of every blog post. You may want to choose topics that will push your biggest keywords, or try to target a more niche audience by focusing on keywords that you weren’t able to use in the core content on your site. (e.g. new sandal trends, eco-friendly hair products).

Another strategy is to write a series of “How To” posts. Think about what questions your potential customers might be asking and come up with topics that answer them. Each article should be centered around teaching readers something specific (e.g. “How to get your wardrobe ready for the summer,” “How to cut your morning routine down to 15 minutes” or “How to shop for designer clothes on a budget”).

Create a Content Plan

Write out a list of topics, outlines and publishing dates (aim for weekly, bi-weekly or monthly—the more frequent, the better). Remember that not all posts need to have a ton of words—even if it’s just a video or photo, it still counts. Plus, varying the style of your posts can help you attract different segments of your target market.

Doing the prep work before you start has three benefits: 1) You’ll create content on a regular basis; 2) You won’t need to come up with topics each time; 3) Your messaging will stay focused and consistent.

Top Blog Writing Tips

1. Write Engaging Content

While your posts should be SEO-friendly, they also need to be enjoyable. Keep readers engaged by writing about interesting, on-topic issues. Search engines look at how long people spend on your posts and longer Time on Page stats means bonus points with Google!

2. Make Posts Readable

Grab people’s attention with headings, sub-headings, bullet points, lists and short paragraphs. These will make your posts super-readable and easy to scan—especially for readers on mobile devices. Break up your content and try to avoid chunks of text that are more than 3-4 sentences long.

3. Target Niche Keywords

Pick specific keywords for each blog post and sprinkle them in your content, as well as in the post’s unique meta tags and excerpt. Add the keywords in naturally and avoid overstuffing them.

4. Use Tags and Categories

Tags and categories help organize your posts so readers can easily browse your content and find the articles that interest them the most. Use tags to group posts according to specific terms (micro-level) and use categories to divide your blog into broader terms (macro-level).

  • Tag examples: summer styles, hair routines, budget shopping
  • Category examples: inspiration, beauty, outfits
5. Add Links

Include lots of hyperlinks to other pages and posts on your website. These links keep readers on your website longer and give them opportunities to gain knowledge about the specific topics that interest them. Plus, they help Google easily understand your content.

Quick SEO Wins for Your Blog
  • Aim for at least 300-700 words per post. Once a month, write one that’s 1000+ words.
  • Add a comments section and social share buttons to your blog.
  • Write keyword-rich alt text for all your images.
  • Finish every post with a call to action that encourages readers to do something, whether it’s read another blog post, add a comment or email you via your contact page.
  • Write an SEO-friendly URL. It’s one of the first things that Google looks at so your URL should clearly describes your post and include at least one keyword. (e.g. www.stylesbysarah.com/2017-fashion).
Always Be Posting

And now, for an unconventional piece of advice: Your blog doesn’t need to be perfect.

While you want your posts to be proofread and spellchecked before you publish them, don’t let an obsession with details prevent you from getting them out the door. This is the biggest blocker that stops people from blogging on a regular basis. Publishing three 95% ready posts is more valuable than not publishing anything. Keep this in mind as you write your blog.

3 Significant Reasons Your Business Needs To Blog

Blog by WIX.com
Share
0
Ruben Duarte
Ruben Duarte

Related posts

blog spelled out on colorful tags
January 1, 2023

Top 10 Awesome Blogs of 2022 from Advent Trinity


Read more
business blog concept
November 17, 2022

4 Reasons Blogging Is Crucial + Examples from Our Clients


Read more
business blogging
January 3, 2022

How to Start a Blog


Read more

Comments are closed.

682.270.8035

support@adventtrinity.com

2909 E Arkansas Lane
Suite C, #34
Arlington, Texas 76010

*Appointment-based marketing company

By Industry
  • Bookkeeping and Tax Services
  • Business Services
  • Ecommerce Services
  • Entertainment and Recreation
  • Health and Wellness Industry
  • Hospitality
  • Insurance
  • Manufacturers Industry
  • Non-Profit
  • Real Estate
  • Restaurant Industry
  • Salons and Barbershops
Useful Links
  • About ATMA
  • Portfolios
  • Support
Resources
  • Analytics Reporting
  • Blogs
  • Courses
  • Digital Report
  • Marketing E-Books
  • Newsroom
  • Podcast
  • Portfolios
  • Quizzes
  • Webinar

Cities We Work With
  • Addison
  • Arlington
  • Dallas
  • Fort Worth
  • Frisco
  • Grand Prairie
  • Mansfield
  • Plano
Partner Programs
  • Affiliate
  • White Label
Services
  • Website Development Services
  • Website Design Services
  • Web Hosting
  • App Development Services
  • Content Marketing Services
  • Local SEO Services
  • Logo Design
  • Social Media Marketing Services
Legal
  • Privacy Policy
  • Terms and Conditions
  • Accessibility Statement
  • ADA Website Compliance
Copyright © Advent Trinity Marketing Agency. All rights reserved. | *Appointment-based marketing company
Get Free Proposal