From branding to advertising to influencer marketing, we covered a lot of digital marketing topics last year. The following were the most viewed.
If you have a business, you need a brand. People often mistake branding for just having a logo that identifies your business. While a logo is PART of your brand, it isn’t your brand itself. Your brand is actually all-encompassing: How it makes someone feel, the cohesiveness of your look, and how you constantly communicate to your customers through a series of visual and verbal cues. Your brand sets you apart from your competitors.
The first thing your audience will notice is the photo or graphic, so it needs to be high-resolution and eye-catching. The second thing they’ll notice is the headline. If neither of these things is gripping enough, you’ll lose them. In fact, Moz reports that 80% of readers never make it past the headline. If they do make it past the headline, they’ll want copy that is well-written.
Learn the best days and times to post on your TikTok Business account
SEO is a great tool that impacts the way your website is ranked on Google, many business owners are using this to make their business grow twice as fast.
We’ve been hearing a lot of buzz about Web 3. It’s created a lot of concern for many people. Some think it’s ridiculous, some find it fascinating. No matter where you stand on the idea of it, the next generation of internet is coming.
Discover how influencer marketing is changing and how working with influencers will reach your target audience and boost conversions.
Identifying the right influencer to work with might seem like a daunting task, but our partners at HubSpot have put together a list of ways you can use to find the right person to help you improve your brand awareness and reach.
Hashtags are a great way to get noticed on Instagram. A post with at least one Instagram hashtag averages 13% more engagement than posts without a hashtag. If you want to grow your account, do your research.
Create an SEO strategy that helps you address your individual business needs
If you haven’t created a Facebook Group for your business, you’re missing out on so many benefits. It’s a direct line to your customers, new and returning, to engage and interact with them. And that relationship-building is crucial to your business.
Our content team tries to cover topics relevant to your business. If you’d like to see blogs on certain topics, feel free to reach out! Sign up for a newsletter and monthly digital marketing and business tips to stay on trend.
