Social media platforms may help you build relationships with your customers, raise brand awareness, and improve leads and sales. Social media by itself is insufficient to promote business growth. However, a social media presence is essential for any company.
People cannot become your customers if they are unaware of your business. Utilizing specific strategies, social media can help you reach a large audience and increase your visibility to potential clients.
There is a certain art to social media marketing. Based on what kind of content you are comfortable creating and who your target audience is would ultimately determine what platform would work best for you. Trying to find what resonates with your audience can be a challenge.
Just for fun, we created a little quiz to see what social media platform you identify with most. Depending on your brand, your business may perform better on one social platform versus another. Regardless, you should be on multiple platforms to promote your business – be where your audience is!
Quiz results could tell you that you should focus mostly on Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, or Pinterest based on your or your company’s interests.
Answer these questions to determine which social media platform may be the most effective to use to promote your brand based on your personality.
Facebook is the perfect platform for promoting your business. With over 2 billion active users, Facebook offers an unprecedented opportunity to reach a large audience with your message. What’s more, Facebook is incredibly user-friendly, making it easy to create and share content. And because Facebook is so popular, there’s a good chance that your target audience is already using the site. So why not take advantage of this powerful tool and use Facebook to promote your business? You might be surprised by how effective it can be.
Start conversations with your audience by asking questions. Consider how you can also ask your audience relevant questions that are fun and easy to respond to.
Share behind-the-scenes photos of your business. Show how products are made, introduce your employees, or include bloopers of the day. Your audience wants to see authentic posts about what goes on in your business.
Facebook adores when users upload videos, and they even have a whole “Watch” area just for them. Videos are excellent Facebook post ideas since they can help you refine your approach. Whether they are simple stop-motion videos, instructive videos, informational videos, or something else, make and share them frequently.
It’s not necessary for your company’s Facebook page to always be about business. Showing off your brand individuality in your posts and post captions is actually a terrific idea. Make sure you have brand voice standards established so that everyone creating social media material for your business is aware of how expressive they can be.
Sharing your company’s blog entries is a tried-and-true Facebook post concept that will never go out of style. You undoubtedly already produce both forms of material since content marketing is equally as crucial as social media marketing. This means you have free content to publish on social media that may encourage even more hits to your site.
There are tons more you can do with Facebook to engage your audience, but these will get you started.
Instagram is one of the most popular social media platforms, with over a billion monthly active users. And for businesses, it can be an incredibly powerful marketing tool. Instagram allows you to share photos and videos, and to tell stories about your brand. It’s also a great way to build relationships with your customers and followers. And because it is a visual platform, it’s a great place for promoting products and services. Plus, Instagram is constantly introducing new features, such as Instagram Stories and Instagram Live, which provide even more opportunities for businesses to engage with their audiences.
One of the simplest (and most expected) ways to start on Instagram is with high-quality images and videos of your products or services. Avoid making your product photos appear like advertisements when posting them to your feed.
The tag-a-friend strategy is occasionally used in conjunction with contest posts, but it is also possible for it to stand alone. These posts will entice readers to leave a comment tagging a friend they believe would actually enjoy the product or who might be able to relate to the topic of your post. This tactic can introduce new consumers to your brand and will provide you with a lot of social proof. Having said that, you should utilize this selectively to avoid giving the impression that you’re just spamming Instagram to gain followers.
Influencer marketing is an excellent strategy to use if you want to promote your brand fast and gain more trust and attention. You don’t need a huge influencer to make an impact. Even though they may only have tens of thousands of followers, audiences will trust the smaller influencers. Additionally, if they accept, they’ll probably be more willing to deal with small businesses and are more reasonably priced.
Instagram has so many options to engage your followers. Try these to see how they work with your audience.
There are many reasons why you should leverage LinkedIn for your business. For starters, LinkedIn is a great way to connect with other businesses and professionals in your industry. By participating in LinkedIn groups and forums, you can build relationships and establish yourself as an expert in your field. In addition, LinkedIn is a powerful marketing tool that can help you promote your products or services to a highly targeted audience. You can also use LinkedIn to drive traffic to your website or blog, and generate leads for your business.
Try publishing articles. Providing a fresh take on relevant industry news or telling a story about how your company came up with a novel solution for a client’s issue can make you stand out. Blogs are golden on LinkedIn.
Polls are a great way to spark a discussion on your page! Your followers will be more inclined to respond to the question in the comments if you present them with options that would inspire passionate reactions.
Not every post should be about your company or its products and services. By expressing a strong opinion on a timely or polarizing subject, you can establish your thought leadership and authority in your field.
Keep your audience informed about the newest and best features of your goods and services and discuss the most effective techniques for using them.
LinkedIn is fantastic for B2B, but also captures the attention of like-minded brands.
Twitter is a powerful tool for businesses of all sizes. By sharing news, updates, and engaging with potential and current customers, businesses can build relationships and grow their brand. Twitter is also a great way to stay up-to-date on industry news and trends. In addition, Twitter can be used to drive traffic to your website or blog. By including links in your tweets, you can send followers to your latest blog post or product page.
A wonderful technique to get your audience involved is by posing questions to them. It may be something connected to your brand or just something to pique interest.
Do you have any important announcements to share? An upcoming release, anticipated new feature, a significant endorsement, or testimonial are definitely materials you need to share with your followers.
Blog material is the most prevalent type of information provided on almost any platform. After all, you want to attract as many people to read your high-quality blog posts as you can by promoting them.
TikTok is quickly becoming one of the most popular social media platforms, and there are many good reasons why businesses should consider using it. For one thing, TikTok has a very young user base, which means that it’s an ideal way to reach out to potential customers who are just starting to engage with brands. In addition, TikTok is all about creativity and having fun, so it’s a great platform for businesses that want to show off their personality. And finally, TikTok offers businesses the chance to go viral and reach a huge audience very quickly.
Videos of your company’s daily operations show visitors how work gets done there. It provides a behind-the-scenes glimpse into the procedures that bring your goods or services to life and may be a fascinating way to connect with customers. Practice making a daily routine film that highlights the duties that are most pertinent to your company.
Employee spotlighting gives your brand a face and reveals to audiences the individuals who are responsible for the goods and services they adore. Additionally, it humanizes your company and offers an intriguing and exclusive look inside.
On TikTok, you can educate your audience about topics pertaining to your industry or specialized area. People will turn to you as a source of truth to continue learning more if you are dedicated to always educating and helping them.
A fantastic way to engage with your audience and develop relationships is by responding to questions. Since many TikTokers ask questions without being prompted, you can browse your comments, make video responses to them, or use TikTok’s built-in Q&A function.
Product demonstrations make it easier for your audience to understand how to use your products. They can actually watch someone do the procedures and follow along, saving them from having to read an instruction manual, interpret photos, or listen to someone coach them through the process on the phone.
YouTube is a cool tool that businesses can use to reach a wide audience. Not only is YouTube the second largest search engine, but it also has over a billion active users. YouTube provides businesses with an opportunity to connect with potential customers in a way that is informal and fun. Also, videos on this platform are highly shareable, which means that they have the potential to go viral and reach an even larger audience. In addition, YouTube is a great platform for showcasing products and services in a way that is visually appealing and engaging.
Customer testimonial videos are useful for your business since they let your current clients convince new clients to work with you or make a purchase from you. You have two options: either obtain brief statements from several consumers and compile them into one YouTube video, or make one customer testimonial video per customer. Be sure to ask your clients what they appreciate most about your company, why they chose you over your rivals, and what issue you helped them with.
Making a product demo for a YouTube video is another simple yet effective concept. You or a team member simply demonstrate how to use your product (or service). If you recently released or received a new product in stock, if you’re aiming to market a certain service, or if you have a product that people are extremely interested in, this might be a terrific clip.
By producing educational videos, small businesses can quickly establish themselves and their YouTube channels as valuable resources for current and prospective clients. These kinds of videos involve sharing helpful information pertaining to your company.
There are so many different types of videos that work well on YouTube. You can make them as short or long as you feel necessary.
Pinterest is a social media platform that allows users to share and discover new interests by posting and browsing images and videos. Pinterest can be a great tool for businesses, as it allows you to showcase your products and services in a visually appealing way. In addition, this is a highly searchable platform, which means that users can easily find your content. And because this platform is so popular with women, it can be a great way to target them.
Each and every item you sell online should be pinned. Make sure to include the cost in the pin’s caption. On its front page, Pinterest features a gift area where items must include a price in order to be chosen. Additionally, since Pinterest is a site where people go to purchase and locate gifts, pins featuring pricing earn 36% MORE likes!
Post DIY and How To pins are extremely popular on the site. Consider the questions and topics that your consumers and audience want you to address.
Re-pin, comment on, and like other people’s pins. The secret to success on the network is to maintain a mix between original content and re-pinning stuff from other people’s websites and blogs.
The point of social media is to be SOCIAL! There is a time and place for advertising and your posts aren’t it.
Our social media team at Advent Trinity uses the 80/20 strategy: 80% of the posts (no matter the platform) are for education, entertainment, and engagement; the other 20% are focused on your business or a specific product or service you offer.
When they create content for your posts, they are keeping your brand in mind. Their goal is to boost brand awareness, not to advertise to your followers. If all they did is advertise, our clients would have ZERO engagement and would lose a ton of followers. Your followers “follow” you because you create something of value for them.
It’s important that you keep this in mind when creating posts for yourself. When done right, social media is a wonderful tool for attracting new customers, retaining current customers, and keeping all customers happy.
How accurate were your quiz results?