Social Media Marketing Do’s and Don’ts

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Get on track with social media marketing do’s and don’ts with these tips:


DO use compelling imagery

Our attention spans are short. We need something eye-catching to hold our attention. The human brain processes images at an incredible speed, making images the perfect way to communicate on social media. Posts with a photo are ten times more likely to get engagement.


DO mix up caption length

Each social channel has its own vibe, so it’s important you use data to analyze what your audiences want. Try something quick and witty for some posts and lengthier story-like posts to see what gets you the most engagement and where.


DO keep it social, DON’T hog the conversation or ignore followers

Don’t dominate the conversation. Allow your audience to post their opinions and ideas. Give a brief response to engage them further. Ask questions, respond to comments, and engage on other’s posts. Don’t ignore questions, comments, or messages from followers. Make your audience feel heard and appreciated.


DO post regularly, DON’T post too much or too little

You should be posting consistent quality content on a level that identifies well with your audience on each channel. Your audience will forget you if you post infrequently. Post too much and you’ll annoy people.

Here’s a good schedule:

Facebook- Minimum 3 times per week, maximum of once per day

Twitter- A minimum of 3 per day, maximum of 30 times a day

Instagram: At least once per day, maximum of 3 per day.

LinkedIn: At least twice a week, maximum once each business day.

YouTube: You should create a specific YouTube posting schedule and stick with it. Example: One video every Tuesday.


DON’T post copy with grammar/spelling mistakes

Grammar and spelling mistakes will make your followers’ eyes roll. This may actually ruin your credibility with your target audience.


Consistency is the name of the game when it comes to social media. By starting off slow, you can build repertoire and provide the necessary time to review data and create a more robust content calendar.

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