What Clubhouse is and Why it Matters to Your Business

Clubhouse is not your typical social networking platform, which is why businesses are using it to explode their business. Here’s why you need to be on it!

There are so many social platforms out there that you can use to promote your business. When you think of social media platforms you think about being able to post content, some of which include photos and videos. Clubhouse is not your typical social networking platform, which is why businesses are using it to explode their business.

What is Clubhouse?

Part chat room, part podcast, part social media, the Clubhouse app allows users to share audio clips with one another in virtual “rooms.” And just like your childhood treehouse club, you have to be invited by another member to join. The appeal is the exclusivity and you also have the ability to chat with famous people and industry leaders.

Clubhouse chats, like many other social media platforms, cover a wide range of topics and you can choose between different virtual rooms to enter (or create your own) and join the conversation. This unique app was developed by Paul Davison and Rohan Seth in 2020. It has drawn millions of users from around the world and is reportedly worth $1 billion.

Why Clubhouse Matters for Businesses

Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale, and at any given time, there are a few thousand rooms where people are holding global conversations about different industries, professions, and interests. The voice-only constraint is similar to podcasts, which are played on demand, but the nature of Clubhouse’s content plays on FOMO (fear of missing out).

Live conversations aren’t recorded for playback; therefore, if you’re not in the room, you’re missing out. So, people are spending a lot of time on the app, anticipating and looking to participate in conversations about topics in which they’re interested.

The voice-only constraint is similar to podcasts, which are played on demand, but the nature of Clubhouse’s content plays on FOMO (fear of missing out). Live conversations aren’t recorded for playback; therefore, if you’re not in the room, you’re missing out. So, people are spending a lot of time on the app, anticipating and looking to participate in conversations about topics in which they’re interested.

This presents an amazing opportunity for your business to establish yourself or the brand you work with as a go-to resource and promote products, services, or events. You’ll have opportunities to share your brand story, connect with customers, get product feedback, run impromptu focus groups, and generate marketing awareness.