A good indication of how people feel about your website is how much time they spend on it. If people are spending less than 2 minutes on your site, you need to make some changes. Two minutes is enough time for users to read content and interact with your website. As a site owner, your goal is to make users stay long enough to see what you have to offer.
Here are some ways to increase the time users spend on your website:
An average user spends less than a few seconds on a site before they decide to leave or stay. One way to get them to stay longer is by cleaning up your site’s design.
Your most important content should be at the top where users would instantly see the most useful part of your site.
Users are more likely to focus and stay longer if it’s simple and clutter free, and there are fewer things to look at.
Break your articles into multiple sections with headings, short paragraphs, bulleted lists, and lots of white space.
Add High Quality Images
Images are one of the most engaging forms of content on the web. You can find quality images of stock photos for free or low cost on places like ShutterStock.
Videos are one of the most effective, interactive, and engaging forms of content, even more so than photos and graphics.
Make Internal Linking a Habit
Make sure that each article or page on your website has plenty of relevant internal links (linking to other pages on your site) and you will see a decrease in your bounce rate. People probably won’t visit those pages unless you link to them.
Lengthier visits indicate greater interest in your website’s content. If people are finding answers to their questions, they will stay longer. This in turn allows the user to get to know, like, and trust you.