How to Use Hashtags on Instagram

Hashtags are a great way to get noticed on Instagram. A post with at least one Instagram hashtag averages 13% more engagement than posts without a hashtag.

Hashtags are a great way to get noticed on Instagram. A post with at least one Instagram hashtag averages 13% more engagement than posts without a hashtag. If you want to grow your account, do your research.

One of the most important social media platforms for businesses is Instagram. This visual platform is perfect for sharing eye-catching photos and videos that represent your brand. If you’re not using hashtags on Instagram, you could be missing out on valuable opportunities to reach new customers.

4 ways to find the best Instagram hashtags for your account

Use Later’s Hashtag Suggestions Feature – Hashtag Suggestions work by automatically finding relevant hashtags for your posts based on other hashtags that you use.
Research Your Audience – See what your followers are searching for and following.
Research Your Competitors – Find out what hashtags your competitors are using. By doing so, you can determine which hashtags provide the most engagement.
Research Industry Leaders – Following Instagram influencers that have the same (or similar) target audience as you.

Using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram. This can translate into more engagement, more followers, and more customers for your business.

Use the most popular Instagram hashtags relevant to your industry. It’s best to find and use hashtags that are smaller, more niche, and have an engaged audience. The best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using.

Tips for Using Hashtags on Instagram

Hashtags are an excellent way to make your Instagram posts stand out. Not only do they help other people find your content, but they also provide an opportunity to join conversations that already exist around certain topics. It’s a great way to build relationships and get involved in discussions on themes you’re passionate about – plus, it helps you find accounts that share similar interests. When used correctly, hashtags can be an especially powerful tool in boosting your visibility on Instagram and helping you reach a larger audience.

Numbers and even emojis are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.
You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won’t post.
Too many hashtags in your captions can look like a mess. You should be using 5-10 hashtags for optimal results.
Use your branded hashtag in your Insta profile.
Posting your hashtags in the first comment won’t take away from your content and may help engagement.

Popular Hashtags on Instagram

Instagram hashtags are more than just trending topics – they’re an effective way to get your posts and content seen by a larger audience. That’s because when people search for specific hashtags, all the posts associated with that hashtag show up in the search results for others to view. This means that you can increase the visibility of your posts by including popular, relevant hashtags. However, it is important to be careful when selecting and utilizing hashtags, as you don’t want them to be too generic or too specific. Choose tags that accurately reflect the topic of your post and avoid using too many hashtags that can clutter or overwhelm your audience. Ultimately, using Instagram hashtags thoughtfully can help you reach new potential followers and share positive content with the world!

Top 50 hashtags on Instagram:

#love (1.835B)
#instagood (1.150B)
#fashion (812.7M)
#photooftheday (797.3M)
#beautiful (661.0M)
#art (649.9M)
#photography (583.1M)
#happy (578.8M)
#picoftheday (570.8M)
#cute (569.1M)
#follow (560.9M)
#tbt (536.4M)
#followme (528.5M)
#nature (525.7M)
#like4like (515.6M)
#travel (497.3M)
#instagram (482.6M)
#style (472.3M)
#repost (471.4M)
#summer454.2M
#instadaily (444.0M)
#selfie (422.6M)
#me (420.3M)
#friends (396.7M)
#fitness (395.8M)
#girl (393.8M)
#food (391.9M)
#fun (385.6M)
#beauty (382.8M)
#instalike (374.6M)
#smile (364.5M)
#family (357.7M)
#photo (334.6M)
#life (334.5M)
#likeforlike (328.2M)
#music (316.1M)
#ootd (308.2M)
#follow4follow (290.6M)
#makeup (285.3M)
#amazing (277.5M)
#igers (276.5M)
#nofilter (268.9M)
#dog (264.0M)
#model (254.7M)
#sunset (249.8M)
#beach (246.8M)
#instamood (238.1M)
#foodporn (229.4M)
#motivation (229.1M)
#followforfollow (227.9M)

Popular B2B Hashtags

#business (101M)
#entrepreneur (93M)
#success (82M)
#onlineshop (70M)
#smallbusiness (104M)
#marketing (69M)
#branding (38M)
#marketingdigital (39M)
#innovation (14M)
#ecommerce (12M)
#retail (8.2M)
#onlinemarketing (8M)
#contentmarketing (6.5M)
#marketingtips (6.2M)
#marketingstrategy (6M)
#marketingstrategy (6M)
#startups (5.3M)
#management (5.1M)
#businesstips (5.1M)
#software (5M)
#B2B (2.6M)
#instagramforbusiness (1.4M)
#b2bmarketing (528k)
#eventmarketing (408k)
#b2bsales (125k)

Popular B2C Hashtags

#training (133M)
#smallbusiness (104M)
#business (101M)
#sale (95M)
#onlineshopping (85M)
#marketing (69M)
#marketingdigital (39M)
#promo (35M)
#socialmedia (32M)
#digitalmarketing (25M)
#startup (24M)
#socialmediamarketing (19.7M)
#sales (19M)
#advertising (15M)
#ecommerce (12.3M)
#networking (12.1M)
#onlinebusiness (11.4M)
#onlinemarketing (8M)
#smallbiz (7M)
#company (7.9M)
#startuplife (5.6M)
#contentmarketing (6.5M)
#socialmediatips (3.2M)
#marketplace (2.5M)
#b2c (350k)
#b2cmarketing (185k)

If you want to increase your followers and engagement on Instagram, it is important to pay attention to the hashtags you are using. The most popular hashtags may seem like a guarantee for success, but not necessarily – because other people are likely also using them, an oversaturated hashtag can work against raising awareness of your posts. Hashtags that are more specific have a much higher chance of being seen by the right target audience and creating more growth for your account than those that are trending. Make sure to explore the different options available and use those relevant hashtags that will help amplify your content.

#Powerful

Hashtags are a powerful Instagram tool that can help you broaden the reach of your posts and improve your visibility on the platform. By using relevant, popular hashtags, you can connect with new potential followers who share your interests. Keep in mind, however, that it’s important not to use too many hashtags, as this can make your post look spammy. When used correctly, hashtags are an effective way to grow your audience and get more likes on your photos. So go ahead and start experimenting with different hashtag combinations to see what works best for you and your brand!