Digital marketing hasn’t been around as long as traditional marketing, but it’s been around long enough that we know how effective it is. At Advent Trinity, we often get the question, “What exactly is digital marketing?”
The simple answer is— it’s just marketing.
Digital marketing is just another platform to spread the word about your business. In fact, you will get results that you just can’t get from traditional marketing (i.e.: Radio/TV spots, newspaper advertising, billboards, direct mailing).
So what is digital marketing and how does it work?
Digital Marketing Defined
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics through social media, search engines, and email. Basically, anything you can do online to reach customers.
These days, everyone is hanging out online, and you need to be there, too.
How Digital Marketing Works
Digital marketing works by creating points of interaction on a variety of digital channels, like Facebook, search engines, email, and YouTube, to build a relationship with prospects. This helps you create familiarity and trust with your prospective clients.
With digital marketing, you can actually become a guide and a trusted friend—so when you make a recommendation, people are eager to listen (and buy).
The Key to Digital Marketing Success
You need to have a strategy to take customers seamlessly on a journey from awareness to engagement to conversion and beyond.
Digital marketing makes marketing easier, faster, and more effective than other forms of marketing. It gives you multiple channels where you can connect with people and you can immediately follow analytics to see if your tactic is working.
However, don’t randomly adopt digital tactics or focus exclusively on a single one. It’s important to have variety and engage your potential customer in several ways.
Digital marketing shortens the journey from stranger to buyer and boosts the lifetime value of every customer. It gives consumers options, and in turn, you can customize your customer’s experience.