5 Reasons Why Facebook Should Be A Marketing Tool for Your Business

Facebook has always been known as a tool to communicate with loved ones, and people around the world. Facebook is a good source for your business to grow.

Facebook is a social media platform that was founded in 2004 and has since become one of the largest and most widely used platforms in the world. Originally, Facebook was designed as a way for people to connect and communicate with friends and loved ones, allowing users to share updates, photos, and messages with one another. Over the years, Facebook has expanded to include a variety of different features, including groups, events, pages, and more.

In recent years, Facebook has also become an important tool for businesses to connect with customers and promote their products and services. By creating a business page on Facebook, companies can reach a large audience, interact with potential customers, and increase brand awareness. Facebook’s targeted advertising options also allow businesses to reach specific demographics, making it easier to connect with the right people.

Facebook is a versatile platform that can be used for both personal and business purposes. Whether connecting with friends and family or promoting a business, Facebook offers a wide range of tools and features to meet a variety of needs.

Here are the 5 reasons why you should be using Facebook for your business:

1. Numbers Don’t Lie

As of 2018, there are over 2.3 Billion users on Facebook. Now that’s a lot of people. If you are trying to be in front of as many people as possible then I would say that’s a pretty good reason why you should be posting constantly on Facebook.

2. Facebook Ads Are Affordable

You don’t need to be spending thousands of dollars on Facebook Ads. Even $100 a month used correctly can get you in front of thousands of people. Unfortunately, due to the algorithm change, posting is not enough. Make sure that you are setting a monthly budget to spend on Facebook Ads for your business.

3. You Can Target Market

Facebook allows you to dial into your target market. From age groups to a local radius. You can also choose languages, behaviors, and even interests! Pay to be in front of the right people to get the maximum ROI (Return on Investment).

4. Facebook Pixel

Now you can embed a tracking code in your website so you can retarget people who have visited your website. Think about the number of people that have visited your website leave but then they get on Facebook later that day. Then, BOOM pops up your ad to remind them that you are the answer to their problems.

5. Facebook helps you Brand

People nowadays want to see “behind the scenes” of your company. Your consumers want to trust the brand. In order to do that they need to be a part of the culture. Show people how much fun you have in your job and why you enjoy what you do. Try it! It has worked for our company/clients and it will work for you.

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By Bryan Acosta