Facebook has always been known as a tool to communicate with loved ones, and people around the world. Facebook is a good source for your business to grow.
As of 2018, there are over 2.3 Billion users on Facebook. Now that’s a lot of people. If you are trying to be in front of as many people as possible then I would say that’s a pretty good reason why you should be posting constantly on Facebook.
You don’t need to be spending thousands of dollars on Facebook Ads. Even $100 a month used correctly can get you in front of thousands of people. Unfortunately, due to the algorithm change, posting is not enough. Make sure that you are setting a monthly budget to spend on Facebook Ads for your business.
Facebook allows you to dial into your target market. From age groups to a local radius. You can also choose languages, behaviors, and even interests! Pay to be in front of the right people to get the maximum ROI (Return on Investment).
Now you can embed a tracking code in your website so you can retarget people who have visited your website. Think about the number of people that have visited your website leave but then they get on Facebook later that day. Then, BOOM pops up your ad to remind them that you are the answer to their problems.
People nowadays want to see “behind the scenes” of your company. Your consumers want to trust the brand. In order to do that they need to be a part of the culture. Show people how much fun you have in your job and why you enjoy what you do. Try it! It has worked for our company/clients and it will work for you.
