HOW TO USE TWITTER TO PROMOTE YOUR BUSINESS

Twitter is a unique social media platform that allows you to create short bits of information that are easy for followers to consume. The snappy nature of tweets means that Twitter is widely used by smartphone users who don’t want to read long content items on-screen.

However, you can still offer valuable content in those 140 characters that are allotted.

What Can I do with Twitter?

You can do a lot with Twitter.

Twitter allows you to:

• Easily promote your research, for example by providing links to your blog stories, journal articles, and news items
• Reach a large number of people quickly through tweets and retweets
• Follow the work of other experts in your field
• Build relationships with experts and other followers
• Keep up-to-date with the latest news and developments, and share it with others instantly
• Reach new audiences
• Express who you are as a business

What Can I Post on Twitter?

You can provide a lot of information in a short amount of space. Here are some examples of things you can tweet:

• Details of new publications or resources you’ve produced
• News items that feature your business
• Links to any blog posts you’ve written
• Thoughts on conferences you attend
• Questions to invite feedback
• Interesting news items you’ve found
• Interesting photographs 
• Replies to other people’s tweets
• Retweets of other people’s tweets

Tips for Selecting an Effective Hashtag

Before launching a marketing campaign centered around a hashtag, search for it on Twitter. This is in fact how people may find your business. 

Tips:

Hashtags are not case-sensitive, but adding capital letters does make them easier to read: #ThankATeacher vs. #thankateacher.

Add the hashtag to your product packaging or order confirmation page and encourage customers to use it when they’re most excited about your products or services.

Make it easy to remember and spell. If you leave room for possible typos, your Tweet will be undiscoverable.

Use relevant hashtags. For example, #weekendvibes is a popular hashtag. But if you are in an industry that doesn’t work weekends or if you are posting something that doesn’t promote a weekend-type activity, this will be ineffective.

Give people a reason to use your hashtag. Whether it’s an actual prize or just recognition in the form of a Retweet, your audience will respond better when it’s a mutually beneficial relationship.

Partner with influencers. Influencers can help gain exposure and visibility for your hashtag.

Don’t over-hashtag. One to two relevant hashtags per Tweet is the sweet spot. Remember character count matters.

Educate your audience on what your hashtag is and how to use it. Make sure you’re clearly communicating the hashtag and more importantly, why someone would want to include it in their own Tweet.

Start Tweeting

If you are unsure if your business is gaining traction on Twitter, Advent Trinity can help. Social media is kinda our thing and we’d be happy to help you come up with a campaign that benefits your business.

By Leslie Radford