What Can I do with Twitter?
What Can I Post on Twitter?
Tips for Selecting an Effective Hashtag
Twitter is a unique social media platform that allows you to create short bits of information that’s easy for followers to consume. The snappy nature of tweets means that Twitter is widely used by smartphone users who don’t want to read long content items on-screen.
However, you can still offer valuable content in those 140 characters that are allotted.
You can do a lot with Twitter.
Twitter allows you to:
You can provide a lot of information in a short amount of space. Here are some examples of things you can tweet:
Before launching a marketing campaign centered around a hashtag, search for it on Twitter. This is in fact how people may find your business.
Hashtags are not case-sensitive, but adding capital letters does make them easier to read: #ThankATeacher vs. #thankateacher.
Add the hashtag to your product packaging or order confirmation page and encourage customers to use it when they’re most excited about your products or services.
Make it easy to remember and spell. If you leave room for possible typos, your Tweet will be undiscoverable.
Use relevant hashtags. For example, #weekendvibes is a popular hashtag. But if you are in an industry that doesn’t work weekends or if you are posting something that doesn’t promote a weekend-type activity, this will be ineffective.
Give people a reason to use your hashtag. Whether it’s an actual prize or just recognition in the form of a Retweet, your audience will respond better when it’s a mutually beneficial relationship.
Partner with influencers. Influencers can help gain exposure and visibility for your hashtag.
Don’t over hashtag. One to two relevant hashtags per Tweet is the sweet spot. Remember character count matters.
Educate your audience on what your hashtag is and how to use it. Make sure you’re clearly communicating the hashtag and more importantly, why someone would want to include it in their own Tweet.
If you are unsure if your business is gaining traction on Twitter, Advent Trinity can help. Social media is kinda our thing and we’d be happy to help you come up with a campaign that benefits your business.