TikTok has quickly become one of the most popular social media platforms on the planet. Since its launch in 2016, TikTok now has over 1 billion users.
This social media app allows users to create short videos and is different from other social media platforms because it’s all about sharing videos, opening up a whole new level of connection with your target audience. TikTok users like connecting with brands, with 73% reporting that they feel a deeper connection to companies they interact with on the platform.
TikTok’s reach is highest for Gen Z users, reaching 25% of female users aged 18-24 and 17.9% of males. If that’s your target audience, you should be on TikTok.
If you’re one of the marketers hoping to increase your business’s presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works.
In this post, discover new data from our partners at HubSpot that will help you decide the best time to post on TikTok to ensure your content has the most significant reach.
Hubspot’s research found the best times and days to post on TikTok. However, deciding the best option for your business depends on your audience and their location and activity.
The best days to post on TikTok are Saturday, Friday, and Sunday.
Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order.
To pick the best option for your business, you’ll need to access your account analytics within your TikTok for Business account. To get there within the TikTok app,
1. Select the hamburger menu on the top right-hand corner of your profile page.
2. In the Settings and Privacy Menu, select Creator Tools, then Analytics. If you haven’t yet enabled analytics, you’ll be prompted to turn them on.
Once you’ve selected Analytics, you’ll see a dashboard with an overview of different metrics. To get more insights into your audience, select the Followers tab. You should then see your audience metrics.
You’ll be able to see where your audiences are located and when they’re most active. Take note of this information, compare it to the data we found, and select a time frame that aligns with your audience’s presence.
It’s important to note that testing different posting schedules is always worthwhile to figure out what works best. For example, our data shows that 6-9 PM is the best posting window, and your in-app analytics show your audiences are most active on Fridays. You can run your own experiment where you post at different times between 6-9 PM on Fridays to see what generates the most engagement.
Most marketers post on TikTok 4-6 times per week. However, as with many social media sites, it is possible to post too much and oversaturate your audiences.
It’s best to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audiences want to see and when they’re most likely to see it.