3 Tips on What NOT to Do on Your Website

Here are some things companies should NOT do on their website if they want to keep their rankings up.

Ranking matters in the current digital age because having a high-ranking website can significantly impact a company’s online visibility and success. With the rise of the internet and digital technologies, more and more people are relying on search engines to find products, services, and information they need. A higher website ranking on search engines like Google can lead to increased traffic and ultimately result in more conversions and sales. Therefore, it’s important for companies to avoid practices that can negatively impact their website’s ranking. Here are some things companies should NOT do on their website if they want to keep their rankings up.

1. Never updating the webpage

If a website is never updated, then any search engine, including Google and Bing, will start to drop its rankings down. Why is this? As stated in many other blogs from Advent Trinity, the relevance of your page is a big factor in how you rank on Google. This could also kill a business by not updating any pricing as well. For instance, in a restaurant, the company may have a special online, but because they have not updated the prices when a customer comes in the store and asks for the special, the restaurant would try to deny that special. The customer would then get mad and call the manager because of false advertising. Does this sound familiar?

2. Bad pictures and videos

It is crucial to have pictures and videos on your website, but if they are bad there are repercussions. Not only does your ranking go down because of bounce rates, but your credibility as a company goes down as well. People don’t want to do business with a mediocre company, so don’t portray yourself as a mediocre company. It’s better to hire someone to do the photos and videos than to do them yourself, and they turn out bad. In other words, just be careful and what you put on your website.

3. Too many ads

Yes, ads on your website will make your company money, but if you have too many, the website will be so slow and unappealing that the person will leave faster from your website than how they found your website. Plus, people found your website because they were looking for you, not the other businesses on your website.

Steering Clear of the Common Pitfalls

Sidestepping certain pitfalls is as crucial as implementing the right strategies when it comes to your website. Remember, a website is not a static entity; it’s a dynamic reflection of your business.

Regular updates signal to search engines that your site is a current and relevant resource, imperative for maintaining high rankings. High-quality visuals are non-negotiable; they embody the professionalism of your brand and engage users effectively, reducing bounce rates and bolstering your site’s reputation. Lastly, while ads may be a revenue stream, overloading your site with them can backfire, leading to a decline in user experience and search rankings.

In essence, nurturing a website for peak performance is an exercise in balance—frequent updates, quality content, and user-centric design are the cornerstones of sustaining and enhancing your online presence.

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By Bryan Acosta

**Updated November 2023