Getting qualified website visitors refers to attracting and retaining visitors who are interested in your product or service, and are more likely to convert into customers. It is crucial for businesses to focus on attracting the right audience to their website, rather than just increasing traffic.
By identifying and targeting the right audience, businesses can increase their conversion rates, generate leads, and ultimately boost their sales. Qualifying visitors involves understanding their needs and interests and providing them with relevant and valuable content that meets those needs. This approach can help create a positive user experience, build trust, and establish a strong brand image.
We’ve broken down some of the best ways you can generate traffic to your website in this post.
There are a few tried-and-true ways to increase website traffic and visitors.
When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? It’s not search engines. In fact, great websites aren’t optimized for search engines — they’re optimized for the people using search engines.
So when you think about creating a website experience that will attract more visitors to your site, be sure you’re first thinking about the searchers themselves. What do they want to see? What are they looking for help with? How can you best serve them? If you create a website optimized for searchers, search engines will follow.
Your keywords are like bridges. They’re the reason anonymous searchers can get to your website. But in order for searchers to make the trek across those bridges and actually visit your site, they have to be interested in the content behind the search listing.
The best way to know what those searchers want is to know your buyer personas — since it’s your personas who are the searchers you’re trying to attract. Keywords focused on the problems that your personas face or the goals they’re hoping to achieve are what you should be creating content about. Why? Because people are actively looking for solutions to those problems. If you have content that helps solves their problems, searchers will find and visit your site.
Your website design has an impact on how your target audience will perceive you. From the layout to the font and colors, your design choice will influence searchers to stay on and explore your site or leave. They have an idea of what they are searching for might look like and if it doesn’t match their expectations, you’ve just lost a customer.
This concept is known as cognitive fluency: websites that attract more traffic tend to present an experience that’s similar to visitors’ ideas of what the website should look like.
It’s not just website pages that can help you attract traffic to your site — your blog can be one of the most powerful tools you have to get new visitors. Just as you should be optimizing your website pages around the keywords that your buyer personas are searching for, you should be doing the same thing with your blog posts. What are your personas’ most frequently asked questions? What are the problems they’re facing and are searching for help with? These are your blog post topics.
Write blog posts that are relevant to your buyer personas and answer their questions so that when your persona searches these terms, your site appears in front of them. This will not only help to keep your website and business top-of-mind next time that searcher is looking for help, but it also aids in building trust with your potential buyers.
You also want to consider keywords that will help them discover you. Because each blog post you write is viewed by search engines as its own individual website page, the more quality blog posts you write about with relevant keywords, the more chances you have to rank for those keywords and show up on search engine result pages.
Publish blog content on a regular basis to drive sustained traffic to your site. Blogging regularly gives search engines a reason to crawl your website regularly, giving you more opportunities for search engines to discover your pages, index them, and serve those pages up on search engine result pages.
By following these simple strategies, you can attract the right strangers — your buyer personas — to visit your website. And once you have those visitors, it’s only a matter of time before you convert them into leads, nurture and close them into customers, and delight them into promoters. But remember: it all starts with having the right traffic.
When it comes to building and optimizing a website, you can’t just slap up a few photos and a couple of words and call it good. You would get zero traffic because you put in zero effort. At Advent Trinity Marketing Agency, we put a great deal of effort into the design of your website, finding the perfect keywords, and researching what your target audience is looking for. But that’s not all it takes to bring more qualified visitors to your website.
A successful inbound strategy attracts strangers (and qualified leads) to visit your site. But you need to consider other things like getting bottom-line results and keeping up with the latest marketing trends. The key to your marketing strategy is to believe that generating traffic is possible.
Want to learn more about any of the tactics discussed above or dive deeper into other strategies for attracting the right visitors to your site? Set up an appointment with one of Advent Trinity’s website experts.