BFF Asian Grill partnered with Advent Trinity Marketing Agency to transform its digital presence through a complete website and menu redesign, supported by a full-scale marketing strategy. Known for combining bold Asian fusion flavors with Arlington’s largest beer selection, BFF aimed to modernize its digital identity and better capture the lively, community-driven spirit that defines its restaurant.
The goal was to create a unified online and in-person experience that highlighted BFF’s signature dishes, showcased its energetic atmosphere, and positioned the restaurant as a must-visit destination in Arlington, Texas.
At the beginning of the project, BFF Asian Grill’s online presence didn’t reflect its in-person vibrancy. The restaurant had strong local recognition but lacked consistent branding, modern visuals, and optimized content.
Advent Trinity conducted a comprehensive digital audit and strategy session with leadership to align on goals centered on visibility, consistency, and brand storytelling. Together, we defined a digital direction that celebrates BFF’s energy — bold flavors, great beer, and unforgettable community moments.
Crafted a fast, intuitive site that blends stunning food photography with easy menu access and clear calls to action for reservations and takeout.
Enhanced both print and digital menus with refreshed branding, professional imagery, and organized sections for improved readability.
Captured the essence of the BFF experience through vibrant food photography, dynamic event shots, and authentic team moments that highlight the restaurant’s welcoming culture.
The new website and campaign rollout immediately elevated BFF’s visibility across search, social, and community channels. The ribbon-cutting event, co-hosted by the Chamber of Commerce, served as both a community celebration and a showcase of BFF’s renewed digital and physical presence.
The relaunch unified BFF’s in-store energy with its online experience — creating consistency across web, social, and local search. Customers could now explore menus, make reservations, and engage with the brand through a seamless, user-friendly platform.
Post-launch, Advent Trinity focused on sustaining engagement through SEO, paid media, and community-driven content. Social channels highlighted events, local partnerships, and the restaurant’s role as a gathering place for families, sports fans, and food lovers.
Regular updates to Google Business, along with optimized local keywords, kept BFF visible in “near me” searches while maintaining steady traffic and discovery across platforms.
