Scope of Work
Advent Trinity Marketing Agency partnered with BFF Asian Grill & Sports Bar to launch a full-scale marketing campaign to celebrate the restaurant's 10-year anniversary. The goal was to honor the restaurant’s legacy, engage its loyal customer base, and attract new patrons. This project encompassed brand-aligned event marketing, digital strategies, and visually captivating content to create a memorable celebration.
Services Rendered
- Website Design & Development: Revamped the website to highlight the 10-year Anniversary and ensure a seamless user experience.
- Social Media Marketing: Promoted the event and anniversary on various social platforms to maximize visibility.
- Videography: Produced professional video content showcasing signature dishes, customer experiences, and the restaurant ambiance.
- Photography: Captured stunning images of new dishes, creating mouthwatering visuals for digital and print use.
- Graphic Design: Created brand-aligned flyers to promote new menu items and anniversary events.
- Event Marketing: Strategically marketed the 10-Year Anniversary celebration to ensure a successful turnout.
- SMS Marketing: Leveraged text campaigns to inform and invite customers to anniversary events and promotions.
- Email Automation: Streamlined event check-ins and customer follow-ups through automated email campaigns.
The Advent Trinity Process
Discovery
The discovery phase was pivotal in understanding BFF Asian Grill & Sports Bar's brand identity, customer base, and aspirations for its milestone celebration. By conducting detailed consultations and research, we laid the groundwork for a campaign that honored the restaurant’s legacy while driving customer engagement.
- Initial Consultation and Goal Setting:
We engaged in in-depth discussions with BFF’s leadership to identify their vision for the 10-Year Anniversary celebration. These conversations uncovered key business goals, such as increasing event attendance, promoting new menu items, and strengthening customer loyalty. Short-term and long-term objectives were defined to guide the project’s strategy. - Market and Audience Analysis:
Our team conducted thorough research into BFF’s target demographics and local dining trends to craft messaging that resonated with their loyal customers and attracted new patrons. Competitor analysis provided additional insights to ensure BFF stood out in a competitive landscape. - Brand Positioning Review:
We assessed BFF’s existing brand assets, voice, and customer perception, identifying areas for improvement. Recommendations focused on maintaining the restaurant’s welcoming and vibrant identity while elevating its presence through professional and cohesive branding.
- Digital Presence Audit:
A comprehensive review of BFF’s website, social media, and digital marketing efforts highlighted opportunities to optimize performance. This included enhancing visual content, streamlining user navigation, and identifying gaps in event marketing efforts. - Strategic Plan Development:
Based on the discovery insights, we developed a tailored marketing strategy. This included detailed plans for social media campaigns, SMS marketing, videography, and event promotions.
1. Build: Crafting the Assets for Celebration
The build phase focused on creating exceptional assets to promote BFF Asian Grill & Sports Bar's 10-year Anniversary and elevate their brand. At Advent Trinity Marketing Agency, we meticulously crafted every detail to showcase BFF’s unique identity, captivate its audience, and leave a lasting impression.
- Website Design & Development: We crafted a user-focused website designed to maximize engagement and drive conversions, providing seamless navigation and an intuitive experience for every visitor.
- Videography: Our team produced professional videos capturing the vibrant atmosphere of BFF, including its signature dishes, event highlights, and testimonials from satisfied
- Photography: Stunning images of BFF’s new dishes, dynamic events, and interior ambiance were captured to enhance promotional materials and online presence.
- Graphic Design: Flyers and social media graphics were designed to align with BFF’s branding, promoting new menu items and the event with eye-catching visuals.
2. Launch: Executing a Memorable Celebration
The launch phase focused on delivering strategic campaigns that generated excitement and maximized participation for BFF Asian Grill & Sports Bar's 10-Year Anniversary. With expertise in creating impactful marketing efforts, we showcased our ability to turn milestones into unforgettable events, setting the standard for excellence in event marketing.
- Social Media Marketing: We implemented a dynamic social media strategy, including countdown posts, event teasers, and user-generated content. Platforms like Facebook and Instagram were leveraged to engage audiences and amplify reach.
- Social Media Advertising: Geo-targeted ads were launched to attract local diners and drive event attendance. The ads highlighted exclusive anniversary promotions and the vibrant atmosphere of the event.
- SMS Marketing: Direct text campaigns were used to share event reminders, exclusive offers, and RSVP confirmations, ensuring high customer engagement.
- Event Marketing: Email campaigns, social media posts, and onsite promotions were coordinated to create buzz and guarantee a successful turnout for the anniversary celebration.
3. Grow: Expanding Customer Relationships
Following the anniversary, we focused on sustaining engagement by showcasing user-generated content and event testimonials on BFF’s social media. This reinforced trust, boosted organic engagement, and kept the excitement alive.
- SMS Marketing: Targeted text campaigns kept customers informed and engaged with event reminders, RSVP confirmations, and exclusive follow-up offers.
- Social Proof: User-generated content and testimonials from the event were highlighted on BFF’s social media platforms to reinforce trust and drive organic engagement.
4. Scale: Amplifying Impact Through Advanced Strategies
The scale phase highlighted Advent Trinity Marketing Agency’s expertise in streamlining operations and ensuring a seamless event experience. By optimizing processes and fostering repeat business, we demonstrated our ability to deliver impactful results and position clients for sustained success.
- Email Automation for Event Check-In: An automated email system was implemented to streamline the check-in process for the 10-Year Anniversary event. Attendees received personalized emails with event details, quick-access QR codes for check-in, and reminders to ensure a smooth experience.
With Advent Trinity You Get Results
Facebook Growth Results
BFF Asian Grill & Sports Bar Facebook Highlights
From September 1, 2024, to November 30, 2024, BFF Asian Grill & Sports Bar achieved notable growth on Facebook through targeted campaigns and strategic content creation:
- Page Followers: Grew to 6,661, with 109 new followers added.
- Page Views: Increased to 8,743 views during this period.
- Page Impressions: Achieved an impressive 924,000 total impressions: (Paid Impressions: 647,000 & Organic Impressions: 132,00)
- Audience Growth: Significant engagement from key locations including Arlington, Fort Worth, and Dallas, TX.
Page Followers
- 5%
6659
Page Impressions
- 34%
942K
Page Views
- 54%
Audience Growth
- 86%
Instagram Growth Results
BFF Asian Grill & Sports Bar Instagram Highlights
From September 1, 2024, to November 30, 2024, BFF Asian Grill & Sports Bar experienced consistent growth on Instagram through strategic content and campaigns:
- Followers: Increased to 664, gaining 58 new followers.
- Reach: Expanded significantly, reaching 22,580 accounts.
- Impressions: Boosted to 30,686 total impressions.
- Click-Through Rate (CTR): Maintained a steady 0.24%, demonstrating audience engagement.
Followers
- 26%
664
Reach
- 100%
22580
Impressions
- 100%
Click-Through Rate
- 100%
Website Results Overview
BFF Asian Grill & Sports Bar Website Highlights
From September 1, 2024, to November 30, 2024, BFF’s website performance reflected strong multi-channel traffic generation:
- Total Sessions: 19,552
- Total Users: 16,224
- Total Views: 42,970
- Engagement: Visitors spent a combined total of 12 days, 22 hours on the site.
- Acquisition Channels: Organic Search: 7,262 sessions (37% of traffic). Paid Social: 4,864 sessions (25% of traffic). Direct Traffic: 4,517 sessions.
Total Sessions: 19,552
- 9%
Total Users: 16,224
- 9%
Total Views
- 5%
42970
User Engagement
- 1%
12DAYS