Instagram: How To Attract Customers

Instagram is increasingly becoming one of the most important social media for marketing your business. Here are some tips to attract your ideal customers.

It’s important for entrepreneurs need to know how to create an effective social media presence that helps attract more customers. Instagram can be a powerful tool to do just that if used correctly—but how do you go about properly utilizing it? In this blog post, we’ll discuss ways of leveraging Instagram to engage with your current customers while drawing in new ones. 

Twitter, LinkedIn, and Pinterest – none of these channels have beaten Facebook in terms of engagement. Facebook’s Instagram is increasingly becoming one of the most important social media outlets for marketing your business. Read on for tips and ideas on using Instagram as part of your customer acquisition strategy!

Facts About Instagram

• Instagram has more than 1.4 million monthly active users. 
• Many different niches enjoy the potential engagement Instagram has to offer. 
• In a survey of 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement.
• Instagram users have a buying mindset. 
• People share more on Instagram about the latest trends than on any other platform – that’s why it is the best avenue to promote your brand and attract more ideal customers.
• 82% of consumers report being very likely to follow a recommendation from a favorite micro-influencer

Tips to Attract Ideal Customers

Taking advantage of the potential for exposure and growth that Instagram offers to businesses begins with understanding how to attract ideal customers. To that end, using stunning visuals by posting eye-catching images can be an effective way to draw interest in your products and services. Additionally, improving your reach on Instagram through hashtags and collaborations will help garner attention from new followers. Additionally, keep your content balanced by not solely focusing on work-related posts, but also by sprinkling in fun posts like pictures of company events or quotes that are relevant to your brand. Lastly, remember to share content aimed at presenting various aspects of your business, including employees, product releases, and overall company mission statements.

Here are some tips to attract your ideal customers from Instagram:

Post Eye-Catching Images

A picture is worth a thousand words, so it’s important to create attention-grabbing and high-quality photos to promote your business. The best way to sell something via pictures is to show its uses to potential consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.

Improve Your Instagram Reach

Hashtags get your product or service noticed organically. Consider using three to five hashtags in your post to avoid being too spammy. 

Balance Work with Play

You’ll quickly lose traction if all you do is try to sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.

Present Various Aspects of Your Business

Show your customers what goes on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. Typical day-to-day stuff can be pretty boring for your customers, but you can shine a light on the more interesting things that may happen that week or month. Also, highlighting the people who are your biggest fans (customers or employees) can be a fun way to promote your business.

Hire an Expert

Of course, there are people, like the staff at Advent Trinity, who can tell you when filters or particular hashtags make sense and which photo would be most attractive to your target audience.  Let the experts handle your social media across all platforms.

HOW TO USE HASHTAGS ON INSTAGRAM

By Leslie Radford

**Updated November 2023