Facebook groups are a powerful marketing tool that helps you attract new customers and engage current ones with exclusive content, and are great places for discussions, sharing fun memes, learning about your products or services, or sharing exclusive knowledge. It allows you to show your authenticity to the masses.

Before you can fill your Facebook group with superfans, you need to create the group. It’s easy and can be done fairly quickly.

From a computer

• Click on create up on the top right of Facebook and choose group.
• Pick a group type.
• Choose a group name (something search-friendly).
• Add your group members and pick your privacy preference.
• Click create.
• Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behavior and membership.

How to create a Facebook group on an iPhone

• On your news feed, select the menu (the three horizontal bars on the bottom right) then groups.
• Select create new group.
• Put in your group name (something search-friendly)
• Choose a privacy option.
• Tap create.
• Search and add members
• Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behavior and membership.

How to create a Facebook group on Android

• Tap the plus sign (+) on the top right.
• Enter your group name (something search-friendly). 
• Add group members.
• Choose a privacy option.
• Tap create.
• Enter a friend’s name in the search box and tap search.
• Tap add selected.
• Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behavior and membership.

More on creating your group

After you’ve created your group using the method above, add your Facebook business page as an admin. This will allow you to interact and post as your business.

Now you’re ready to start sharing away! Be friendly, be informative, and be interactive. Don’t be too salesy in the group – allow it to be a place of engagement for your fans. 

Find out the benefits of creating a Facebook group for business here.

By Leslie Radford