How to Create a Strategic Social Media Content Calendar

A well-planned out social media content calendar lets you use your time to plan for the future and focus on other aspects of your marketing strategy. Scheduling out a social calendar in advance will save you from searching topics every day.

Creating a posting schedule that works is a process of persistent experimenting and fine-tuning. Play around with different posting times and the number of times per week you post as well as your content. This will give you insight into what works specifically for your audience.

Here are some tips:

 

Pick your social channels

Choose one or two platforms that you like to keep up with. Don’t overwhelm yourself by trying to post on all the different channels. Once you’re comfortable with those, add another. There are schedulers that will help you post across multiple platforms so you don’t have to do them individually. Or, better yet, call Advent Trinity to set up social media posts for you.

 

Determine your goals for posting

Creating a content strategy seems like a lot of work, but it all really boils down to your goals. You’ll want to educate your audience on your industry while informing them of new products or services while keeping them entertained. Use a combination of promotional material, entertaining content, and curated or user-generated content.

The exact mix will vary depending on your brand, niche, and what types of content you see your audience respond to. An initial rule of thumb to follow is making ⅔ of the content informational and ⅓ or less should be promotional. Constant promotional posts can alienate followers. 

 

Posting ideas

  • Publish content, news, and opinions relevant to your industry
  • Post action shots of your products and photos of others showing off your swag
  • Tips, shout-outs, and company updates 

See more great post ideas here.

 

Repurpose content

Don’t be afraid to repurpose content and schedule it across different social media platforms to get the most out of it. Tweak the wording to make it appear new.

 

Determine how often to post and when

Here are the industry standards on how many times to post to a particular platform:

 

  • Facebook pages: 1-2 per day
  • Twitter: 3-10 times per day
  • Instagram: 1-3 times per day
  • Instagram Stories: 2-5 times per day
  • Pinterest: 3-20 times per day
  • LinkedIn: 1-2 times per week

 

Author avatar
Leslie Radford

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