Say Hello to Leslie!
Experienced and strategic content manager/editor/head of public relations with a proven track record in crafting and executing diverse content marketing strategies. Skilled in leveraging AI-driven content creation to boost click rates and engagement across various platforms. Proficient in managing multi-faceted projects, SEO, storytelling, and social media marketing, delivering measurable results and enhancing brand presence.
Content Manager and Head of PR
Achievements & Certifications
Professional Experience
Advent Trinity Marketing Agency
Content Manager/Editor/Head of Public Relations
| Apr 2020 - Present | Arlington, TX, United States
- Content Strategy: Develop and implement comprehensive content marketing strategies tailored to each client's marketing plan. Ensure alignment with overall business goals and objectives.
- Content Creation: Create and oversee the production of engaging blogs, website content, social media graphics, marketing emails, and press releases.
- SEO: Implement on-page and off-page SEO strategies to improve website visibility and ranking on search engines.
- Project Management: Oversee content-related projects from conception to completion, ensuring timely delivery and quality. Coordinate with team members and stakeholders to align efforts and achieve project objectives.
- Editing and Proofreading: Review and refine content to ensure clarity, coherence, and correctness. Correct grammatical errors, improve sentence structure and enhance overall readability.
- Brand Messaging: Define and maintain a consistent brand voice across all communication channels. Craft messages that reflect the brand's values and resonate with the target audience.
- Email Marketing: Design and implement email marketing campaigns to nurture leads and drive conversions. Segment email lists and personalize content to increase open and click-through rates.
Key Contributions
- Advent Trinity Marketing Agency: Implemented a customer onboarding sequence, established consistent marketing email campaigns and blogs to establish the company as a thought leader in the industry, and created content marketing assets to use for cross-promotional campaigns, including lead generation.
- BFF Asian Grill & Sports Bar: Tripled business revenue using targeted social media marketing efforts and content strategy.
- NuvoDesk Coworking: Established consistent marketing email campaigns and blogs to establish the company as a thought leader in the industry. Implemented social media marketing strategies that increased brand awareness and engagement.
Self-Employed
Freelance Content Writer/Editor
| Jan 2017 - Apr 2020 | Mansfield, Texas, United States
- Content Creation: Developed and produced engaging content for blogs, websites, social media, and marketing emails.
- SEO: Implemented on-page and off-page SEO strategies to improve website visibility and search engine ranking.
- Project Management: Managed content-related projects from conception to completion, ensuring timely delivery and quality.
- Editing and Proofreading: Reviewed and refined content to ensure clarity, coherence, and correctness. Improved sentence structure and enhanced overall readability.
Generalist Teacher
Educator | Aug 2007 - Jul 2013 | Texas, United States
- Classroom Management: Taught 4th, 5th, and 6th grades across all subjects, with a focus on English and Reading.
- Communication Skills: Developed strong communication and presentation skills through classroom teaching.
- Leadership: Provided leadership and teamwork within the educational environment.
- Time Management: Efficiently managed classroom time and activities to meet educational goals.
Media Roles
Editor, Journalist, Photo Journalist, Radio DJ, TV Reporter | 1995 - 2010 | Texas, United States & New Mexico, United States
- Content Creation: Created and managed content for various media outlets, including newspapers, radio, and television.
- Project Management: Oversaw media projects from conception to completion, ensuring timely delivery and quality.
- Editing and Proofreading: Reviewed and refined content for clarity, coherence, and correctness.
- Broadcasting and Reporting: Conducted interviews, reported on news stories, and hosted radio shows.
Skills
- Content Management: Organizing, managing, and updating content on various platforms to ensure consistency and relevance.
- Content Strategy Development: Crafting comprehensive content plans that align with business goals and target audience needs.
- Storytelling: Creating engaging narratives that emphasize emotional appeal, resonate with the audience, and convey the brand's message effectively.
- SEO (Search Engine Optimization): Implementing on-page and off-page SEO strategies to improve website visibility and ranking on search engines.
- Social Media Marketing: Developing and executing social media campaigns to boost brand awareness and engagement.
- Copywriting: Writing persuasive and compelling copy for various platforms, including websites, blogs, and advertisements. Tailoring messages to different audiences to achieve desired outcomes.
- Copyediting: Reviewing and refining content to ensure clarity, coherence, and correctness. Correcting grammatical errors, improving sentence structure, and enhancing overall readability.
- Brand Messaging: Defining and maintaining a consistent brand voice across all communication channels. Crafting messages that reflect the brand's values and resonate with the target audience.
- Email Marketing: Designing and implementing email marketing campaigns to nurture leads and drive conversions. Segmenting email lists and personalizing content to increase open and click-through rates.
- Project Management: Overseeing content-related projects from conception to completion, ensuring timely delivery and quality. Coordinating with team members and stakeholders to align efforts and achieve project objectives.
Education
B.S. Communication/Art
Eastern New Mexico University | Portales, New Mexico, United States
Alternative Texas Teaching Certification
Region 18 ESC | Midland, Texas, United States
Certifications
- Digital Marketer Digital Marketing Strategist
- Digital Marketer Search Marketing
- HubSpot Content Marketing
- HubSpot Digital Marketing
- HubSpot Email Marketing
- HubSpot SEO
- HubSpot Social Media Marketing
Technical Skills
- AIOSEO: Implemented on-page SEO optimization strategies.
- Canva: Created marketing materials and social media graphics.
- ChatGPT: Implemented AI-driven content creation.
- e-Clincher: Scheduled and analyzed social media posts.
- Google Analytics: Monitored website traffic and user behavior.
- HubSpot: Managed CRM and inbound marketing strategies.
- MailChimp: Designed and managed email marketing campaigns.
- Prowly: Handled PR and media outreach.
- Semrush: Utilized for comprehensive marketing analytics and reporting, SEO audits, and keyword research.
- SpyFu: Used for competitor analysis and keyword research.
- Synthesia.io: Implemented AI-driven video content creation.
- Vidyard: Used for video marketing and client demonstrations.
- WordPress: Managed and updated website content.
AWARDS
- Ongoing and Continual Coverage
Cannon Air Force Base, New Mexico, United States New Mexico Press Association - Ad Spot - Retail
New Mexico, United States New Mexico Broadcasters Association
Key Responsibilities
- Content Creation and Management
- Public Relations Strategy
- Media Communications
- Brand Messaging
- Crisis Management
- Analytics and Reporting
- Personal Attributes
- Develop and execute a cohesive content strategy that supports and extends marketing initiatives for both the agency and its clients.
- Produce a broad range of content, including but not limited to blog posts, articles, white papers, press releases, and website copy.
- Lead the development and implementation of innovative public relations strategies to enhance brand visibility and media engagement.
- Build and maintain relationships with journalists, influencers, and other media stakeholders to secure and grow media coverage.
- Serve as the agency's spokesperson to the media, ensuring consistent messaging and a professional image.
- Craft press releases, media statements, and articles for publication, managing the dissemination of information to the public and the media.
- Align content and PR initiatives with the agency's brand identity, ensuring a consistent voice and message across all platforms and media interactions.
- Collaborate with the marketing and design teams to ensure that the visual elements of the communications match the words.
- Prepare and implement crisis communications plans and manage public relations issues swiftly and professionally.
- Monitor public and media sentiment to address potential issues preemptively.
- Monitor, analyze, and communicate PR results regularly.
- Use analytics to measure the effectiveness of content and PR campaigns, adjusting strategies as necessary to improve engagement and reach.
- Exceptional writing and editing skills, with a proven ability to create informative and engaging content.
- Strong understanding of public relations, media relations, and digital media strategies.
- Excellent communicator and creative thinker, able to use data and intuition to inform decisions.
- Ability to work under pressure and manage sensitive issues with discretion and professionalism.
- A proactive mindset, with the enthusiasm to pursue media opportunities and the tenacity to build a strong network.
Leslie’s role as Content Manager and Head of PR is key to maintaining and advancing Advent Trinity Marketing Agency’s narrative in the public domain. Through compelling content and strategic public relations efforts, Leslie plays a critical role in shaping and sharing the agency's stories, enhancing its visibility, and strengthening its reputation among clients, media, and the broader industry.
Leslie: Unplugged
- Born and raised in West Texas
- First-generation high school and college graduate
- Favorite colors are red, turquoise, black
- Love horses, big dogs, Mountains > beaches, Fall > Summer, Wine connoisseur, and True Crime, need I say more? #SSDGM
- Favorite places in Texas: Luckenbach and Terlingua
