HERE’S WHAT ADVENT TRINITY CAN DO FOR
Real Estate
In today’s digital era, it’s essential for real estate agents to have a strong online presence. It is crucial for building brand awareness for you as a real estate agent, widening exposure, and attracting more eyeballs to your business. Having an SEO strategy and social media plan will help you stand out from your competitors. As with many industries, implementing a digital marketing strategy takes time and effort, but Advent Trinity is here to help with your real estate marketing.
Website
A website is an ideal place for agents to educate clients and provide valuable resources. Agents must provide information beyond themselves and the services they offer. They should focus on delivering content that can help guide potential clients throughout their buying or selling process.
A great real estate website design is not just eye-catching, it’s effective as well. Some website designers focus strictly on the visual aspects, which can be easy to do when dealing with beautiful homes, others simply focus on creating a simple and useful website that is straight to the point. An effective website for real estate blends both the visual aspects and usefulness into one design.
The perfect real estate website design allows customers to find information like listings, resources, hours of operation, and contact info easily without too much distraction. A well-designed website can help agents increase brand awareness and attract more quality leads. Lead generation is a crucial skill for real estate marketers. When it comes to generating real estate leads online, your landing pages could mean the difference between a new lead or missed opportunity.
The first thing you need to know is you should have multiple landing pages. All too often, real estate agents make the mistake of using a single landing page for all their lead generation efforts. However, there are several ways to generate leads, so you’ll likely need different landing pages for each.
Agents who own their website have access to rich analytics reports, which you most likely wouldn’t have access to on a brokerage website. You can get valuable information about how visitors reach their website, keywords used in searches, pages visited, and what content drives the most traffic.
Tools like a home buyer’s checklist, mortgage calculator, a guide to loan programs, and access to MLS listings will make an agent’s website the go-to resource for clients. FAQs, virtual tours, community resources, and current listings are also valuable resources you can add to you website. Add elements to help you book showings as well with a calendar/appointment-setting feature. It’s also important to have a live chat feature – buyers and sellers will want to ask questions, but not necessarily call you.
According to statistics, over 40% of real estate website visitors come from the mobile source. Making sure your site is compatible across all devices is something we take into consideration when designing your website.
A website for your agency should reflect your personality as a realtor, be visually appealing, and have informative content all while being user-friendly.
Social Media
Social media is an absolute goldmine for real estate businesses.
Real estate on social media involves a lot of moving pieces and keen attention to detail. It’s also a prime place to prospect and generate leads. With so many clients flocking to social in search of their next property, you need to be able to meet them there.
According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:
77% of realtors actively use social media for real estate in some way, shape, or form 47% of real estate businesses note that social media results in the highest quality leads versus other sources 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%), and Instagram (39%) are most realtors’ top picks.
One of the biggest benefits of real estate social media posts is the ability to highlight your success stories to connect with clients. Your clients are spoiled for choice when it comes to finding an agent or company, so the more you’re able to provide proof of your satisfied clients, the better. These types of posts do double-duty in both building a sense of social proof and showing off the human side of your business.
No matter where you do business, the real estate market at large is constantly evolving.
Keeping your clients in the loop with advice, helpful content, or industry reports shows that you’re an active participant in your industry. You don't always want to sell to your potential clients, so renovation ideas, inspiration, and home maintenance are both informative and valuable posts to make.
If you’re going to be out and about you’ll want to encourage clients to meet face-to-face by letting them know about your latest events. This can be done via Facebook events or a simple image-based post on Instagram.
According to Social Media Today, people and businesses use Facebook Messenger to send 20 billion messages per month, and 300,000 Messenger bots are active on the platform. A bot can answer questions 24/7 and can significantly reduce your workload.
Social media has affected the way we interact with one another as people and businesses. This is especially true for real estate agents, which is why having a social media presence is no longer an option – it’s a necessity.
AD Campaigns
Our job as a digital marketing agency is to deliver timely and engaging campaigns that help grow your customer base and increase your ROI. Creating and delivering engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives – it’s a lot of work.
However, having a strategic and effective digital marketing plan in place allows you to target specific markets that will bring you more leads.
Advent Trinity provides data-driven insights and marketing metrics that deliver meaningful results. And if something's not working, we can pull it and try something else. Online advertising allows you to be fluid and adaptive in your marketing.
Brand recognition and awareness are everything in the world of marketing. Advertising online helps you generate better brand recognition. The more people who see your brand on social media, side-bar ads, email campaigns, etc., the more you will become implanted in their minds.
Because of online advertising's cost-effective, adaptable, and versatile nature, it can be done on a large scale and for long periods, or in short stints (i.e. you have a limited-time offer).
Pay-per-click advertising, also called PPC, is a digital marketing strategy popularly integrated by real estate professional business owners. These ads are used to directly target potential leads.
The main benefit of a PPC advert is that you’re not going to get charged until someone clicks on your ads. According to research, marketers average over 2.47% conversion rate with Adword.
SEO/Blogs
SEO, or search engine optimization, is the process of making sure that search engines (and other automated devices) can keep your most valuable information (phone number, hours of operation, location, listings, etc.) up to date.
Your clients are doing their research online to help them decide who they should do business with. They’re looking at reviews, who shares your content, and who has the best resources.
By making sure your business listings are current, you can boost your SEO. A real estate blog can also be helpful when establishing your online presence as search engines will constantly be crawling your site looking for new information that may be helpful to a potential customer.
Local SEO is a game changer in the real estate biz. With people searching for local real estate agents with local information, you have to optimize this area.
Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.), and links from other websites. So when you sign up for an all-inclusive marketing package, we can make sure your blogs and your website are promoted across all platforms.
Content marketing is the hallmark of a responsive real estate website. A mobile-optimized, highly responsive website with no valuable content is a total waste. Content marketing is a critical part of SEO and the best way to have your website indexed. Website content helps you build credibility, reputation, and connect with the audience.
Having a blog can establish you as the go-to housing expert in your local niche while building customer loyalty while increasing engagement and client retention. The more your client can get to know about you and the people behind the scenes via your blog, the stronger the connection they will have to your agency.
Many agents know the benefits of blogging and constantly updating other content on their website, but it’s difficult to maintain the consistency needed to be found on SERPs. There is research, writing, formatting, and scheduling that all go into maintaining a blog. Outsourcing may be your best option.
Advent Trinity will make sure your website content is of good quality and authentic. We do all the research for you to include keywords, making sure that your site is quick and user-friendly and can be found where your customers are looking. Your website content must solve a problem and answer a question.
Email Marketing
Emails are one of the most converting digital marketing strategies in the real estate world for a couple of reasons. First, email marketing is known for its high ROI. For every $1 you spend on email marketing, you can expect an average return of $42. Second, email marketing is wildly underutilized by businesses, with only 26% regularly using email marketing for sales. Finally, the average open rate for real estate emails is 22%, surpassing the retail industry.
Email campaigns allow you to connect, engage, and compel with your new leads while keeping existing customers interested in your service. According to a recent report, 86% of consumers would prefer to receive emails.
Advent Trinity can set your agency up with a way to capture customers’ information, set up a CRM (customer relations management system), and stay infront of them with valuable information.
By sending emails, you stay top-of-mind with your current and past clients and professional connections and it’s easy to get more leads and direct traffic to your listings.
Analytics can help you see which types of emails, subject lines, and body copy are most effective. You can use what you learn from your email analytics to guide your future email marketing strategy.
Other Marketing Techniques
Logo Design and Branding
It’s hard to develop a logo without having a clear idea of your branding. It’s much more than choosing colors and font, although those things are important as well.
Your brand needs to tell a story of who you are as an agency and the culture you want to cultivate. You must have your buyer personas fleshed out, a mission and vision statement, as well as your company’s core values. Once you have that in place, then you can create your logo.
Logos are the most recognizable marketing tool, which makes this element of your branding strategy crucial for creating a base of loyal clients. Not only does your logo determine the initial impression on new visitors, but it also provides an image for loyal clients and transfers the message of your business.
Good logos make clients think about an idea that underlies your brand. They can form an opinion before they’ve even talked to you. Logos should reflect your business's personality, be eye-catching, and tell a story.
Reputation Management
Regularly monitoring your reviews gives you a better understanding of what clients think after they use your services. You can then use this information to improve your operations.
Want your real estate agency to rank higher on Google search results pages? Start by asking for reviews on your business profiles.
Having a local listing management plan not only ensures that your online business listings are attracting clients; it’s also informing them of any operational changes within your company and portraying the image you want to reflect.
Over the past few years, local SEO has skyrocketed to the top of brand reputation priorities thanks to the rise of “near me” searches. Ensuring that your listings have up-to-date information on your business helps fuel purchase decisions and deepen trust with the consumer.
Here are five ways Advent Trinity can help with reputation management:
- Monitor online reviews
- Respond to negative reviews
- Ask for reviews from customers
- Keep your listings updated
- Research the competition
Videography
The idea of creating videos to market your business has been around for ages. What’s changed is the importance of incorporating videos into your content strategy and what platforms you share them on. Video marketing is the use of videos to promote your agency and services, reach a wide audience, and boost engagement on your social media channels. It’s also a cost-effective way to reach customers and stay ahead of competitors.
76% of adults surveyed say they’ve purchased after watching a marketing video.
Millennials (18-34) are most likely to respond favorably to video marketing, with 85% of them saying they’ve purchased a marketing video.
56% of millennials name video as the most engaging content type available on the web today.
50% of the adults surveyed find videos more engaging than other content forms.
Most successful digital marketing experts in the real estate industry implement the virtual tour hosting strategy. Not only does this strategy generate faster revenue for marketers, but it also helps customers streamline the home buying process. By taking guests on a video tour of your property listing, you can make them feel excited to experience what you have to offer firsthand.
There are significant advantages to your agency investing in and producing promotional videos that make a lasting impact. By regularly sharing quality, engaging videos with your audience, you’ll build trust and credibility, which will keep clients coming back and giving you referrals.
73% of homeowners say that they are more likely to list with a real estate agent who uses video.
Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.