You Should Use Video On Social Media To Get Results

Reasons Why Video Rules Social Media and Why You Should Have Them

Video — it’s a versatile and profitable digital marketing tactic that is ruling social media. Why you should have videos on your social media and website?

As a business, you know how vital it is for you to have an effective presence on social media in order to reach your target audience and maximize conversions. It’s no secret that video content reigns supreme over other types of posts when it comes to engagement metrics like likes, comments, shares, and more. Video has the added advantage of being able to tell an entire story quickly while allowing viewers a more visceral experience than can be achieved through 140 characters or still images. Are you ready to explore the world of video marketing? Read on as we uncover the various reasons why video rules social media – so don’t miss out!

Why You Should Use Video

Videos are a versatile and profitable digital that is ruling social media. We mean— have you ever seen the TikTok leggings? Or how about the chicken riding the Roomba? These are viral user-generated videos making sales without even trying. If you want to get seen on any social platform or on your website, you have to have a video –Whether it’s user-generated or professionally made. Here’s what video can do for your business:

Develop Your Brand

Having a video (or many videos) can grow your brand. Personifycorp.com says video ads generate 12 times more shares than traditional image-based ads.

Get Qualified Leads

Companies that use video marketing get 66% more qualified leads per year. You’re more likely to reach your target audience with a video. Use videos for your website, social media accounts, YouTube, etc., to reach your audience.  According to LinkedIn, research shows that 88% of consumers have been convinced by a marketing video to purchase products and services – that’s a huge ROI.

Increase SEO

If a video is embedded in a website, then the chances of being on top of search results increase by more than 50 times. Almost 50% of web users look for a video before visiting a store, buying something, or contracting a service. And 79% of consumers prefer watching a video rather than reading about a product. Companies that include videos in their marketing campaigns have 27% higher click-through rates.

Videos from Advent Trinity

In terms of social media, we recommend keeping videos under 1 minute in length for maximum engagement and attention. However, for longer-form content, platforms like a company website or YouTube may allow for videos with a longer duration. As a general principle, the type of video you create will depend on your company, its purpose, and the platform you are using to share it. The content can be tailored to meet the specific needs of the company and its audience.

Advent Trinity can pretty much do any type of video for any type of company or purpose. Here are some examples of what we can do: 

• The explainer.
• The product demonstration.
• The company culture video.
• The behind-the-scenes video.
• The customer testimonial video.
• The employee portrait video.
• The web series.
• Whatever your heart desires.

Our sessions typically last about 2 hours, depending on the number of locations, how many people are involved in making the video, and the type of video being made. 

Create Engagement with Videos

Video rules the world of social media for many reasons, from creating more engagement opportunities to boosting SEO. When you create videos for your online presence and integrate them into your larger marketing strategy, you reap a number of benefits and advantages.

Videos can help make your content stand out in today’s crowded digital space, which is why having them as part of your repertoire is a key component of any successful social media strategy.

While there can be an initial learning curve when it comes to getting up-to-speed on video production and dissemination, the payoff you stand to gain far outweighs any current challenges or hurdles. Make sure your online presence makes the most of videos—they deserve the spotlight!

Let Advent Trinity Marketing Agency help you get seen, be heard, and make some sales with video!

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By Leslie Radford

**Updated November 2023