Social Media Marketing Do’s and Don’ts

Just like there are some rules to follow when it comes to writing, blogging, or anything relating to content, there are also rules you should follow on social media.

Social media marketing can be a powerful tool for businesses, but it is important to consider the do’s and don’ts of this type of advertising. First, make sure to post regularly – aim for at least once per day – as doing so communicates that you are actively engaging with your customers. Additionally, strive to produce original content to share with followers, such as branded content or posts featuring discounts and offers.

At the same time, be mindful not to inundate your followers’ news feeds by constantly posting too frequently. It is also beneficial to reach out and comment on other brands’ posts since interacting with peer companies encourages conversations with their followers too. Finally, select channel collaborations previously absent from social media campaigns – such as streaming services or influencers – in order to tap into unique brand discovery opportunities. Following these tips will ensure successful social media marketing efforts for business owners.

Just like there are some rules to follow when it comes to writing, blogging, or anything relating to content. There are also rules you should follow on social media. If you feel like your business isn’t getting enough traction on social media this might be why.

Get on track with your social media marketing with these helpful tips

DO use compelling imagery

Our attention spans are short. We need something eye-catching to hold our attention. The human brain processes images at an incredible speed, making images the perfect way to communicate on social media. Posts with a photo are ten times more likely to get engagement.

DO mix up caption length

Each social channel has its own vibe, so it’s important you use data to analyze what your audiences want. Try something quick and witty for some posts and lengthier story-like posts to see what gets you the most engagement and where.

DO keep it social, DON’T hog the conversation or ignore followers

Don’t dominate the conversation. Allow your audience to post their opinions and ideas. Give a brief response to engage them further. Ask questions, respond to comments, and engage on others’ posts. Don’t ignore questions, comments, or messages from followers. Make your audience feel heard and appreciated.

DO post regularly, DON’T post too much or too little

You should be posting consistent quality content on a level that identifies well with your audience on each channel. Your audience will forget you if you post infrequently. Post too much and you’ll annoy people.

Here’s a good schedule:

1. Instagram: Post between 3 and 5 times per week.
2. Instagram Stories: Post 2 times per day.
3. X: Post between 2 and 3 times per day.
4. Facebook: Post between 1 to 2 times per day.
5. LinkedIn: Post between 1 to 2 times per day.
6. TikTok: Post between 3 and 5 times per week.
7. Pinterest: Post at least 1 time per week.
8. Google My Business: Post at least 1 time per week.
9. YouTube: You should create a specific YouTube posting schedule and stick with it. Example: One video every Tuesday.

DON’T post a copy with grammar/spelling mistakes

Grammar and spelling mistakes will make your followers’ eyes roll. This may actually ruin your credibility with your target audience.

Consistency is the name of the game when it comes to social media. By starting off slow, you can build repertoire and provide the necessary time to review data and create a more robust content calendar.

Posting Regularly on Social Media

To sum up, the do’s and don’ts of social media marketing are vital to success. It’s important to be active on social media and post quality content in order to gain an audience and inspire engagement. Posting regularly can help build an online presence while engaging with your followers is essential in order to foster relationships. Additionally, creating campaigns with goals in place will focus your efforts and measure the impact of what you are doing. It’s equally as vital to recognize when enough is enough; putting out too much or too little can hurt your reach and alienate your followers.

By carefully following these tips, it’s within your reach to unlock the potential of social media for any business or brand. Social media marketing is an exciting way to rapidly attract new customers, increase visibility, and launch a successful business – so use it wisely!

Organize your social media campaigns

By Leslie Radford

**Updated November 2023