The 4 Laws of Online Sales

Understanding the conversion funnel and its effect on online presence and SEO rankings is crucial in maximizing online sales.

Want to boost your online sales? Let’s examine the conversion funnel, which impacts both your online presence and SEO rankings. The conversion funnel is the journey a consumer takes through a search system or Google Ads from your website until they make a purchase.

Conversion Funnel

Attract

It all starts with where. Many platforms can get your name brand out there.

• Facebook
• LinkedIn
• Twitter
• Instagram
• YouTube
• etc

There are many platforms to start the attraction of your product/service, but it’s the content that matters. Catchy hooks and great-quality photos/videos allow customers/visitors to start the process of engagement.

Engage

Any post on social media should be inviting. We call this a call to action. Call-to-actions are just extensions of your posts/ads to insist the customer and/or visitor to take action on a certain sale or event. This allows people to engage in your posts on a day-to-day basis.

Convert

Conversion is a fancy way of saying online sales. The website and/or social media ad had engagement which led to a sale. How do we get customers to convert? If the sale process was followed online then there should be no reason that your online presence results in sales.

Nurture

It’s enough to just make a sale online and that’s it. Follow-ups are crucial to the flourishment of your online business.

Online Sales

Does this sound familiar? All-in-all online marketing should be a complete reflection of standard sales marketing. Everything you do in person to get business should be reflected online.

Understanding the conversion funnel and its effect on online presence and SEO rankings is crucial in maximizing online sales. By optimizing each step of the funnel and ensuring a smooth journey for the consumer, businesses can increase their chances of converting website visitors into paying customers. By keeping the conversion funnel in mind and making necessary improvements, businesses can take their online sales to the next level.

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