Marketing holidays and seasonal events provide marketers with a great opportunity to connect with their target audience in a meaningful way. Marketers have a lot to consider when it comes to reaching their desired audience, but leveraging these occasions can help them resonate with consumers more effectively.
Companies often see an increase in sales when they make use of holidays – such as Thanksgiving, Christmas, or Valentine’s Day – to promote their products. Marketers need to be creative and think outside the box, creating content that speaks to the heart of their target audience is key. When done correctly, holidays become more than just an opportunity for a company to make money – they offer a chance for them to build relationships with potential customers through meaningful messages.
To ensure you’re making the most of these opportunities, here’s ATMA’s list of the top 4 marketing holidays and seasonal events of the year.
1. Winter/End of Year: One of the biggest times of the year for businesses to market their products and services is at the end of the year. During this time, people become more receptive to marketing as they get into a festive spirit and start making gift purchases. Sales tend to be higher during this period too, as many companies offer discounts on select items in order to attract more customers. Furthermore, given that there are large family gatherings towards the end of the year or on holiday days like Thanksgiving and Christmas, families decide to purchase things collectively. Household services typically do well this time of year because people want their homes in tip-top shape for visitors. That, along with increased online shopping activity, results in increased visibility and demand for certain products or services, giving business owners an excellent opportunity to leverage these moments for their own benefit.
2. Halloween: Believe it or not, Halloween is a great time to market. Halloween is a major holiday for store owners to capitalize on. Not only do consumers rush out to purchase spooky decorations and costumes, but food, drinks, and other merchandise with seasonal flavors tend to make an appearance in stores during this special season. Creative and eye-catching advertisements are made to entice holiday shoppers as well as tap into nostalgia with a classic movie or cartoon-related items. With every passing year, marketing campaigns for Halloween remain strong with more shoppers buying merchandise during this time compared to those who celebrate Christmas or other holidays. Scare up some creative ad campaigns to help boost your bottom line!
3. Valentine’s Day: Valentine’s Day is a major marketing opportunity. Companies use this day to market products of all kinds – from chocolates and flowers to electronics and jewelry. It’s estimated that US companies make over $20 billion a year solely from the sale of products related to Valentine’s Day! With so much money at stake, businesses have started offering discounts and special promotions as early as January. This gives consumers plenty of time to shop around for gifts, often at cheaper prices. It also allows companies to make an extra buck or two off last-minute shoppers who don’t want to miss out on a deal. Restaurants and the recreation industry see a boost in revenue as people are wanting to have a special, romantic time. Valentine’s Day is a great time of year for both businesses and their customers.
4. Back-to-School: Back-to-school time is a bustling time of year for marketers, with everybody prepping for the months ahead. Businesses can take advantage of the change in season with an array of marketing opportunities. Companies promote products that are essential for the journey back to classrooms and offices, ranging from educational materials to laptops and desk supplies. Retailers get in on the action too, offering up special discounts for students and their parents as part of their back-to-school sales initiatives. Back-to-school time is a significant opportunity for businesses everywhere looking to capitalize on the surge brought about by this yearly ritual.
All businesses should be leveraging the holidays as an opportunity to reach their target audiences. From boosting website traffic to creating unique seasonal campaigns, these top 4 marketing holidays offer unique ways for marketers to create and drive success any season! With a little strategic planning and creativity, companies are sure to find success by utilizing the ever-changing consumer trends of these special occasions. Additionally, using relevant strategies, content and imagery can help ensure that no matter which holiday a business chooses to market around, it will effectively reach its target audience and achieve its desired outcome.
So if your business is looking for new ways to increase engagement any time of year, reach out to Advent Trinity.