Andrea Acosta occupies the dynamic role of Social Media Manager and Brand Expert at Advent Trinity Marketing Agency, where she is tasked with leading the agency’s social media strategy and managing the online brand presence for both Advent Trinity and its clients. Her role is central to creating compelling social media content, engaging with audiences, and building brand recognition in the digital space. Andrea combines creative prowess with strategic thinking to harness the power of social media platforms, driving growth and fostering strong brand identities.
Social Media Manager and Brand Expert
Key Responsibilities
- Social Media Strategy Development
- Content Creation and Management
- Brand Management
- Engagement and Community Building
- Analytics and Reporting
- Cross-Functional Collaboration
- Personal Attributes
- Craft and implement innovative social media strategies that align with client goals and the agency’s branding efforts.
- Stay ahead of social media trends and adapt strategies to capitalize on new opportunities for engagement and growth.
- Oversee the creation of engaging, high-quality content that resonates with target audiences and reinforces brand messaging.
- Manage the social media content calendar, ensuring a consistent flow of content across all platforms.
- Monitor and enhance the online brand reputation for the agency and clients, ensuring brand consistency in voice, messaging, and visuals across all digital touchpoints.
- Provide brand strategy expertise to clients, assisting them in defining and articulating their brand identity.
- Engage with followers, respond to queries promptly, and foster a positive community around the brand.
- Identify and engage with influencers and brand advocates to expand brand reach and credibility.
- Utilize social media analytics tools to track campaign performance, gather insights, and make data-driven decisions to improve results.
- Prepare and present detailed reports on social media performance, including audience growth, engagement metrics, and ROI.
- Work closely with other marketing functions, such as content marketing and advertising teams, to ensure a cohesive marketing approach.
- Liaise with the design team to develop visually appealing graphics and multimedia for social media campaigns.
- Demonstrates expertise in social media management with a keen understanding of different platforms and how to optimize content for each.
- Strong creative skills, with the ability to craft compelling stories and create content that captures attention and encourages sharing.
- Excellent communication and interpersonal skills, enabling effective collaboration and community engagement.
- A proactive mindset, with the ability to anticipate trends, identify opportunities, and take initiative in a fast-paced environment.
- Commitment to staying informed about evolving social media practices and digital marketing strategies.
As Social Media Manager and Brand Expert, Andrea is instrumental in shaping the online presence and brand voice of Advent Trinity Marketing Agency and its clients. Her role requires a combination of marketing acumen, creativity, and the ability to connect with and grow an online community effectively. Andrea’s strategic approach to social media management ensures that the agency and its clients stay relevant and thrive in the ever-changing digital landscape.
Andrea: Unplugged
- Born and raised in Mexico City
- Degree in Communication and Public Relations, Universidad Latinoamericana ULA.
- Happily married
- Discovering a new culture and putting down roots in beautiful Arlington, TX.
- Crazy lover of tacos and dogs!
- Loves listening to podcasts: Favorites are horror stories, personal growth, and comedy.
