Frog REDI Financial Resource
Advent Trinity Marketing Agency demonstrated its mastery in digital marketing through a highly successful campaign for Frog REDI Financial Resource, a mortgage and loan origination company. Their task was to increase lead generation in a cost-effective manner, a challenge they met with exceptional skill and efficiency.
AUGUST - OCTOBER 2023
Marketing Mastery in the Mortgage Industry
Scaling New Heights in Mortgage Marketing
Advent Trinity Marketing Agency orchestrated a groundbreaking lead-generation campaign for Frog REDI Financial Resource in a striking display of digital marketing expertise. Over three months, they successfully harnessed the power of social media marketing, SEO, and targeted email strategies to generate an astonishing 545 leads.
This feat, achieved with a budget under $3,000, translates to an enviable cost of just $5.50 per lead - a benchmark in the mortgage and loan industry known for its steep marketing costs. This campaign not only exemplifies Advent Trinity's deep understanding of the digital domain but also highlights their proficiency in crafting cost-efficient, high-impact strategies that redefine industry standards.
- WordPress
- UX/UI Design
- Search Engine Optimization
- Social Media Marketing
- Targeted Marketing
- Social Media ADs
- BeTheme
- HubSpot
- Local SEO
- RSS Feed
- Blogs
- Press Releases
Rundown
Frog REDI Financial Resource, operating in the competitive mortgage and loan origination sector, sought to enhance its lead generation and online presence. The challenge was to navigate a market where effective lead generation is often costly and complex. Partnering with Advent Trinity, they aimed to tackle this challenge head-on, leveraging the agency's prowess in digital marketing to reach potential clients more efficiently and cost-effectively.
Task
The primary objective for Advent Trinity was clear: to amplify Frog Financial's lead generation while optimizing the marketing budget. This required a balanced mix of creativity and analytics, focusing on high-impact, low-cost strategies. The agency was tasked with deploying a comprehensive digital marketing plan, utilizing a blend of social media marketing, search engine optimization, and targeted email campaigns, all tailored to resonate with the unique dynamics of the mortgage and loan industry.
Google Analytics 4
- Significant increase in user sessions and total users
- Diverse traffic sources, including organic social, direct, and organic search
- Consistent user engagement with a total view time of over 7 hours
Organic Social
Users
Direct
Users
Organic Search
Users
Referral
Users
HubSpot
Total Contacts
- 668%
Leads
- 679%
Digital Marketing for Mortgage Lenders
Impressions
- 687%
Amount Spent
Total Clicks
- 760%
Average CPC
- 21%
CTR
- 9%
Cost Per Lead
Facebook Page Feedback
Audience Positive Feedback
- 652%
Positive Feedback Type
- 652%
Facebook Reach
Total Reach
- 887%
Top Cities
- Houston, TX
- San Antonio, TX
- Fort Worth, TX
- 2,982
- 2,389
- 1,776
