This One Positioning Tweak Can 10x Your Results
June 18, 2025
You’re a business owner, striving for success in a cutthroat market. But have you considered why 97% of businesses fail, with a significant chunk closing their doors within five years? Often, it’s due to one fundamental absence: a robust marketing strategy.
Welcome to the heart of successful business, where we unveil why a well-defined marketing strategy isn’t just an option, but a necessity. As discussed on the latest ATMA podcast with Advent Trinity Marketing Agency CEO, Bryan Acosta, and Host, Storie Titus, it’s the foundation of great marketing, saving you precious time, money, and frustration.
The Alarming Cost of Skipping Strategy
Many entrepreneurs fall into the trap of believing digital marketing is easy, especially with a wealth of online information. They might see others’ success and attempt to copy their methods. However, Acosta strongly warns against this “cookie-cutter” approach. If you’re doing exactly what your competitors are, you’re not truly competing; you’re saturating the market and fighting for scraps.
Consider these sobering marketing statistics:
- The average website conversion rate across industries is a mere 2.35%.
- E-commerce conversion rates hover between 2-4%.
These numbers highlight a crucial point: if only a tiny fraction of your website visitors convert, you can’t afford to throw money blindly at campaigns. Without a data-driven marketing plan, that 2% could easily plummet to less than 1%, turning your marketing budget into a colossal waste. It’s akin to gambling with your business’s future, where the odds are stacked against you without a clear roadmap.
The Power of “Discovery”: Advent Trinity’s Strategic Advantage
At Advent Trinity Marketing Agency, the core of our approach is the “Discovery” phase. This isn’t just a brief chat; it’s a deep dive into understanding your business inside and out – even better than you might know it yourself. As Bryan explains, we’ve seen firsthand that clients who invest in Discovery have a significantly higher success rate than those who don’t. In fact, Advent Trinity won’t even take on a client without this crucial first step.
So, what does a comprehensive Discovery entail for us?
- Understanding Your Business: A detailed overview of your offerings, products, and services, assessing if there’s a genuine market demand for what you provide. Remember the root word of marketing is “market” – is there one for your solution?
- In-Depth Market Research: This is where the magic happens. Advent Trinity leverages data to identify:
- Target Audience: Who are your ideal customers? What are their demographics (age, gender, location, income)? What are their interests, behaviors, and pain points? This moves beyond assumptions to concrete data.
- Competitive Landscape: Analyzing your competitors helps us understand keyword costs, geographic competitiveness, and potential market saturation. It’s about finding your unique competitive edge.
- Channel Optimization: Based on audience data, our team determines the most effective marketing channels – whether it’s Google Ads, specific social media platforms (Facebook, Instagram, X, TikTok), or a blend. The right channels ensure we’re reaching your audience where they are most receptive.
- Technology Assessment: What marketing technology is needed? This includes selecting the right CRM (Customer Relationship Management) system for lead nurturing and follow-ups, choosing the best CMS (Content Management System) for your website, and understanding how these tools integrate for optimal marketing performance.
- Crafting a Strategic Marketing Plan: With all this data, Advent Trinity builds a tailored plan, detailing everything from brand voice (how you communicate in different markets) to budget allocation. This ensures every dollar spent is a calculated risk, designed to maximize ROI (Return on Investment).
Debunking the “Copycat” Myth and the Importance of Data
One of the biggest marketing strategy myths Bryan Acosta debunks is that you can simply copy your competitors and expect the same results. This “playing behind the ball” strategy is a recipe for disaster. In the rapidly evolving digital marketing landscape, innovation and differentiation are key. Businesses that succeed are constantly analyzing data and adapting, not just mimicking.
A true marketing plan is data-driven, answering crucial questions like:
- How much will specific keywords cost?
- What’s the population of your target cities, and how many are genuinely interested in your offerings?
- What are the projected impressions, engagements, and website conversions?
- How much budget is needed for brand awareness, lead generation, retargeting ads, and nurturing existing customers into referral partners?
Your Blueprint for Success: The Build, Launch, Grow, Scale Philosophy
For those just starting out or looking to revitalize their efforts, the first step is always understanding what you’re walking into. This means knowing your financial needs and the competitive landscape. Acosta states that your marketing plan should be a true blueprint, not just a “vision.”
Advent Trinity’s comprehensive approach follows a “Build, Launch, Grow, Scale” philosophy. Strategy is the vital first step, followed by:
- Building the Right Assets: Before any advertising, we help you create compelling campaigns, videos, images, and a high-converting website. Your assets must carry the right message to the right audience.
- Targeting and Testing: While it’s tempting to see quick results, patience is key. Acosta recommends testing campaigns for at least two weeks to gather meaningful data before making significant pivots. You’ll know you’re targeting the right audience when inquiries are legitimate and engagements are real, not spam.
- Omnichannel Marketing: A truly effective marketing strategy ensures a seamless customer experience across all touchpoints, from online ads to in-person interactions. This can involve everything from detailed drip campaigns to post-purchase delight strategies that encourage customer loyalty and advocacy.
In a world where 97% of businesses face failure, becoming part of the successful 3% requires a fundamental shift in mindset. It’s about investing in your business, making calculated decisions based on solid data, and embracing a robust marketing strategy as your ultimate roadmap.
Ready to stop guessing and start growing? Don’t miss out on transforming your business. Subscribe to the ATMA podcast and follow Advent Trinity Marketing Agency’s journey through the “Build, Launch, Grow, Scale” framework to unlock your full potential.
