When to Post on TikTok For Best Results

Learn the best days and times to post on your TikTok Business account

TikTok has quickly become one of the most popular social media platforms on the planet. Since its launch in 2016, TikTok now has over 1 billion users. 

This social media app allows users to create short videos and is different from other social media platforms because it’s all about sharing videos, opening up a whole new level of connection with your target audience. TikTok users like connecting with brands, with 73% reporting that they feel a deeper connection to companies they interact with on the platform.

Who’s on the Platform?

TikTok’s reach is highest for Gen Z users. If that’s your target audience, you should be on TikTok. It’s also mostly used by females (55.3% female, 44.7% males).

Let’s take a look at how the age groups of TikTok users over 18 have shifted in 2023. We’ll also highlight how much each group has grown or changed since 2021, giving us a sense of how the platform’s audience is evolving.

8 to 24: 419.9 million users, or 38.5% of TikTok users over 18 ( ⬇️ 11.9%)
25 to 34: 354.8 million users, or 32.5% of TikTok users over 18 ( ⬆️ 1.9%)
35 to 44: 170.0 million users, or 15.6% of TikTok users over 18 ( ⬆️ 20.0%)
45 to 54: 87.3 million users, or 8.0% of TikTok users over 18 ( ⬆️ 25.0%)
55 and older: 60.1 million users, or 5.5% of TikTok users over 18 ( ⬆️ 61.7%)

(Source: Shopify)

If you’re one of the marketers hoping to increase your business’s presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works.

In this post, discover data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach.

Best Times to Post on TikTok

The best times and days to post on TikTok are:

Days to Post

The best days to post on TikTok are between Tuesdays and Thursdays.

Times to Post

Marketers report that the three best time frames to post on TikTok are 10 to 11.50 am, 2.30 to 4 pm, and 6:30 to 9:30 pm.

(Source: Wordstream)

TikTok Analytics

To pick the best option for your business, you’ll need to access your account analytics within your TikTok for Business account.

To access your Analytics page
​

• Open the TikTok app and log in to your Business Account.
• ​Go to your profile page by tapping Me.
• ​Access your Privacy and settings by clicking the three dots on the top right corner of the page.
• ​Tap Business Suite, then tap Analytics.

You’ll be able to see where your audiences are located and when they’re most active. Take note of this information, compare it to the data we found, and select a time frame that aligns with your audience’s presence.

It’s important to note that testing different posting schedules is always worthwhile to figure out what works best. For example, our data shows that 6-9 PM is the best posting window, and your in-app analytics show your audiences are most active on Fridays. You can run your own experiment where you post at different times between 6-9 PM on Fridays to see what generates the most engagement.

Can You Post Too Much On TikTok?

Most marketers post on TikTok 4-6 times per week, but research shows you should post between one to four times per day.

It’s best to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audiences want to see and when they’re most likely to see it.

TIKTOK OFFERS NEW ENGAGEMENT MODELS AND MORE

By Leslie Radford

**Updated November 2023